Talking Code

Coderly

The Talking Code podcast contains short expert interviews that help you decode what developers are saying. We help non-technical founders, designers, project managers, or anyone who needs a 30,000 foot view of how to run a successful software company.

  1. Making the Most of Your Analytics

    10/13/2015

    Making the Most of Your Analytics

    Diana Smith of Segment tells us how to get the most out of our analytics tools. In the pursuit of trying to be data-driven, we have been conditioned to track everything. Diana tells us why this can be dangerous if we want to draw useful insights from our data. Here's what to listen for: 00:49 - What specifically are we talking about when we are talking about analytics in this context? 01:55 - What is the difference between user path and funnel tracking? 03:10 - Are there tools similar to Kissmetrics Path Report tool? 03:57 - If I’ve got my own database, why should I be using some sort of other analytics tool when I could just easily track events that happen on my database as it is? 05:43 - What events should I be tracking? 07:22 - When I set up what these events are, does it matter how I name them? 08:19 - What is the best naming convention? 09:14 - Why should I start only with just tracking a few events? 10:53 - What kind of info should I be putting in these properties? 13:16 - How do you connect and keep track of the who the referrer is? How does that work? 14:45 - How important are user demographics for data and tracking? 19:59 - How should I make use of the data that I’m collecting? 23:25 - Do you recommend that people create a bunch of accounts on these different sites and then choose one? How do you deal with the paradox of choice? 24:57 - What types of other analytics tools are out there? 26:33 - How do you decide which of these tools to use? What sort of questions should I be asking around “which one is right for me”? 31:54 - Are there any can-not-ignore metrics? 33:03 - How do I actually try and make a connection between the action that I’ve taken and the results that I’m seeing? 34:34 - Do you recommend waiting and focusing on qualitative things over quantitative? 36:42 - Is there a number you should be looking for in terms of when things should be statistically significant? 37:19 - In terms of doing the qualitative work that you talk about, and maybe trying to use quantitative data to make it match up with the qualitative data, or at least help … are there any specific strategies that you recommend for going out and getting that qualitative data? 38:51 - Let’s say that I am collecting enough data at this point. Even though I have a baseline for myself and my company, how do I know whether or not that’s a good baseline?

    44 min
  2. Product Design and User Experience

    08/04/2015

    Product Design and User Experience

    Sven Lenaerts joins us to share his expertise on product design and user experience. This conversation includes some thoughts on MVPs, when to hire a designer, and what a product person really does. Here's what to listen for: 00:46 What do you do as a product designer and UI/UX designer? 04:18 What should I figure out before I talk to a designer or developer about building a product? 07:01 What things can I do inexpensively that are lower-risk to see if building an app is the right solution for the problem I am trying to solve? 12:35 What are the biggest mistakes people make when trying to define their Minimum Viable Product (MVP)? 15:29 Should you do much experimentation before the product goes out into the wild? 17:53 What do you do when clients are including features in their MVP that they shouldn’t be? 21:22 How do you formulate conversations to make sure the vision of the product is realized? What do those conversations look like? 27:13 Does your vision document have a narrative start/finish to it? 31:17 What “expensive mistakes” can be made when building products? 34:58 Are there any qualities that would distinguish a good product person from a bad one? 38:38 What can I do if I want to stretch my skills and be a little risky without feeling like I’m putting a client at risk? 44:32 What do you do when you find yourself becoming cynical about product ideas and features? 50:06 What can I do to help a UI/UX design person do their best work?

    58 min
4.8
out of 5
70 Ratings

About

The Talking Code podcast contains short expert interviews that help you decode what developers are saying. We help non-technical founders, designers, project managers, or anyone who needs a 30,000 foot view of how to run a successful software company.