Tarin It Up

Get ready to tear down walls and dive into the Tarin It Up Podcast! We chat with badass women in sports, business, and everyday life (just like us). We’re all about celebrating those who break the mold, creating their own paths while giving a shoutout to the everyday struggles and victories. Life isn’t just a highlight reel, and success doesn’t often happen overnight. We’re here to tear up the idea that life should be linear and that there is only one path to success.

  1. Layer by Layer: Building a Women-First Outdoor Gear Store & Adventure Business

    JAN 8

    Layer by Layer: Building a Women-First Outdoor Gear Store & Adventure Business

    I recorded this one in person from the coziest little gear-lover's dream setup, the Alpinistas store right off Mt. Rose Highway in Reno. Joanne (founder of Alpinistas) and I talk about how she went from New York to mountain life to building a women-first outdoor gear store, and why Alpinistas exists to make technical gear and big adventure goals feel more accessible. We also get into Alpinistas Adventures, Yosemite trips, and a mini pep talk on doing the thing, even when you feel behind. 💛 Highlights 🏔️ From New York → mountain towns → founding Alpinistas 🛍️ Why women’s technical outdoor gear has been overlooked for decades 🧗 Real stories of women being ignored (or unsafe) in traditional guiding spaces 💥 How Alpinistas Adventures lowers the barrier to entry without dumbing things down 🏞️ Yosemite made simple: Backpacking 101, Half Dome trips & fully supported camp + hike weekends 🌍 Big trips, zero gatekeeping: Kilimanjaro + Everest Base Camp 📈 Building two businesses at once (and admitting no one actually knows what they’re doing) 🧠 Comparison, burnout & trusting your own timeline 🤠 Bonus life advice: buy the tickets, say it out loud, and yes, try line dancing Links & Love 💌 Alpinistas: https://thealpinistas.com Alpinistas Adventures: https://alpinistasadventures.com Instagram: @alpinistas + @alpinistasadventures + @tarin.it.up.podcast⁠⁠⁠ Stay updated & join the newsletter: ⁠⁠https://tarinitup.myflodesk.com/tarinitup⁠ Shop women-led. Shop women-owned. Support the brands building the spaces we wish existed sooner. 💛

    53 min
  2. Year-End Reflections: Wins, Lessons & Resetting for 2026

    12/25/2025

    Year-End Reflections: Wins, Lessons & Resetting for 2026

    A long-overdue T & A catch-up just in time for the holidays. Amber and I reflect on a heavy year, injuries, burnout, fear, growth, and the quiet wins that don’t always feel tangible in the moment. From surgery recovery and relearning how to trust your body, to redefining success, letting go of expectations, and looking ahead to 2026 with honesty instead of pressure, this one’s real, reflective, and very us. Highlights💬 A true year-end TNA life dump 🦵 Amber’s knee surgery, recovery, and the mental side of healing 🧠 Retraining your brain after injury (and burnout) 🧘‍♀️ Meeting your body where it’s at — yoga, movement, and patience 💥 Why failing, losing, and struggling actually teach us more 🚐 Road to Roam, in-person connections & the power of non-tangible wins 🔥 Letting go of perfection before “being ready” 🐍 The Year of the Snake: shedding old skin & entering a new era ✨ Gentle intentions for 2026 (not resolutions) Links & Love 🧵 Huge thanks to NoSo Patches for supporting the podcast these past few months - use code FLAIRINITUP for 15% off (P.S. this is not an affiliate link! We just love them and they love us & you!) 🎧 Follow & listen: @tarin.it.up.podcast 📬 Stay updated & join the newsletter: https://tarinitup.myflodesk.com/tarinitup 💛 This episode wraps up 2025 — thank you for listening, sharing, and supporting the pod all year long. We’ll see you in 2026 with more conversations, community, and real-life storytelling. 🎄 Merry Christmas, Happy Holidays & cheers to whatever comes next ✨

    1h 4m
  3. For Women Who Can’t Sit Still: The Evolution of The Retreat Co.

    12/11/2025

    For Women Who Can’t Sit Still: The Evolution of The Retreat Co.

    In today’s episode, I’m cozied up in person at the new Evo Hotel / Sierra Surf Club in Tahoe City with Charlotte Lilley, founder of The Retreat Co. We catch up on how The Ski Retreat evolved into an adventure company for women who can’t sit still, what it really takes to rebrand and grow, and the big, exciting leap she and her husband are taking with land for a future retreat space (!!). We talk skiing, camping, corporate girlies who need more than another PowerPoint off-site, and why connection, both IRL and virtual, still matters more than ever. 🌟 Episode Highlights 🏂 How The Ski Retreat started in 2018 and grew into The Retreat Co. 🤝 The power of women-only trips: most guests arrive solo, leave with new ski buddies, camp friends, and a wider circle. 🧳 Expanding beyond winter: Camp Retreats, Work Retreats, and blending in-person + virtual experiences for busy women and corporate teams. 🌸 BIG NEWS: Charlotte and her husband are in escrow on land between Truckee and Grass Valley to build a physical retreat space—think camping, glamping, long-table garden dinners, weddings, and flower-farm vibes. 💼 Real talk on being a solopreneur: VAs, scaling, white space between seasons, and not trying to be everything to everyone. 🔗 Links & Love 🎧 The Retreat Co. 📸 IG: @_theretreatcompany 🩹 Podcast Sponsor – NoSo Patches: nosopatches.com — use code FLAIRINTUP for 15% off 🎙️ Hang with me on IG: @tarin.it.up.podcast 💌 Subscribe to my newsletter for episodes, events & behind-the-scenes life: https://tarinitup.myflodesk.com/tarinitup

    54 min
  4. Tiny Living, Big Life: Upcycled Bike Jewelry & Creating Your Own Path

    12/04/2025

    Tiny Living, Big Life: Upcycled Bike Jewelry & Creating Your Own Path

    Ever wonder what it’s really like to run a business out of a tiny camper? This week, I’m joined by Alix from ABD Culture, a fellow tiny-living, mountain-town woman who’s turning blown-out bike tubes into badass jewelry. We get into the unfiltered reality of tiny living: wood stoves, frozen pipes, limited power, cozy chaos, and why we both still love this weird, off-grid-ish lifestyle. We also talk about building “passion businesses” in our 30s and 40s, navigating the comparison spiral, redefining success, and how showing up imperfectly (yes, sometimes crying at the gym) is still showing up. If you’re craving a reminder that your unconventional choices are valid, this episode will hit home. 💛 Highlights 🏕️ Real-deal tiny living: fifth wheels, toy haulers, wood stoves & the joy/challenge of small-space life 🔌 Wattage, propane & priorities: how tiny living changes what you bring into your world 🚲 How Alix turned popped bike tubes into laser-cut, upcycled jewelry 🔁 Upcycling + sustainability: giving tubes a longer life without perfection pressure 💭 Redefining success in your 30s/40s: freedom, identity, and passion-driven work 😭💪 Showing up imperfectly: emotions as a superpower, consistency that evolves, and the courage to keep going Links & Love Shop ABD: https://alixandrabarron.com/ Follow ABD: ⁠https://www.instagram.com/abdculture/⁠ 🎧 @tarin.it.up.podcast ✉️ Newsletter — https://tarinitup.myflodesk.com/tarinitup 🌐 Website — www.tarinitup.com And an ongoing thank you to ⁠NoSo Patches⁠ for supporting every episode of Tarin It Up. 💛 Don't forget to use code FLAIRINITUP for 15% off your order!

    1h 6m
  5. Riding, Access & Showing Up with Vanessa Hauswald of She Sends

    11/27/2025

    Riding, Access & Showing Up with Vanessa Hauswald of She Sends

    We’re talking bikes, bold moves, and getting more girls and women on dirt. 🚵‍♀️ In this episode, I’m joined by Vanessa Hauswald of the She Sends Foundation, a nonprofit launched with World Champion Kate Courtney to connect, support, and inspire women and girls through cycling. We get into access, perception, funding, and why “real mountain biking” doesn’t have to mean epic four-hour rides in the high alpine. If you’ve ever felt like you don’t quite “count” as a cyclist—or you care about the next generation of riders—this one’s for you. 💛 Highlights Why SheSends exists and how it’s getting real dollars to riders and grassroots orgs lifting up girls and womenThe three pillars: development, dominance, and diversity and why none of them can stand aloneRethinking what “counts” as mountain biking: urban dirt, school fields, tiny bike parks, and access beyond mountain townsThe reality that women are still only ~25% of cycling participation Vanessa’s cancer story, facing a one-year prognosis, and how that shifted her willingness to make bold life and career movesConcrete ways to support: donating, joining rides, amplifying grants, or just showing up locally for girls’ and women’s cycling 🌱Links & Love 🔗 SheSends Foundation: shesendsfoundation.org SheSends Instagram: @shesendsfoundation SheSends Strava Club: SheSends Cycling Club Kate Courtney’s Monday Mantra Substack Tarin It Up Podcast Instagram: @tarin.it.up.podcast Subscribe to the newsletter: https://tarinitup.myflodesk.com/tarinitup Website: tarinitup.com Partner Thanks 🙌 Huge thank you to Vanessa Hauswald and the SheSends Foundation for the work they’re doing to get more girls and women on bikes, and for sharing so openly in this conversation. And big love to Ace of Call Me Ace Productions for making this connection happen. 💫 And an ongoing thank you to NoSo Patches for supporting every episode of Tarin It Up. 💛 Don't forget to use code FLAIRINITUP for 15% off your order!

    1h 5m
5
out of 5
20 Ratings

About

Get ready to tear down walls and dive into the Tarin It Up Podcast! We chat with badass women in sports, business, and everyday life (just like us). We’re all about celebrating those who break the mold, creating their own paths while giving a shoutout to the everyday struggles and victories. Life isn’t just a highlight reel, and success doesn’t often happen overnight. We’re here to tear up the idea that life should be linear and that there is only one path to success.

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