TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Technology Business Research, Inc.
  • 5.0 (6)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

  1. 15H AGO

    Why AI is Fundamentally Reshaping Enterprise Operations

    In this episode of "TBR Talks," Sid Nair, Cloud Growth Lead at AccentureAmericas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristovfor a discussion on why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — while also exploring how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. The conversation also examines the future of alliances, evolving commercial models, and how ecosystem-driven partnerships will redefine value creation in the AI era. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Sid on LinkedIn: https://www.linkedin.com/in/sidnair1/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    49 min

  2. APR 3

    Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape

    In this episode of “TBR Talks,” TBR Principal Analyst Chris Antlitz joins the show to share his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity. Additionally, the pair discuss emerging technologies like quantum and integrated sensing and what they signal for the future of telecom innovation. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠ Connect with Chris on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/christopher-antlitz-a1541312/⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    24 min

  3. MAR 27

    AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes

    In this episode of “TBR Talks,” Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution. The conversation also looks ahead to how analyst events may evolve over the next five years, from more practitioner-led discussions to the rise of AI-native companies hosting their own events. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    28 min

  4. MAR 20

    Enterprise Insights: Turning AI Investments into Measurable Outcomes

    In this episode of "TBR Talks," host Patrick Heffernan sits down with Rich Hermann, Vice President of Sales, Accounting & Consulting Vertical at Intapp, to discuss how enterprises are moving from AI experimentation to scaled deployment. Hermann explains how organizations are approaching AI infrastructure, data strategy and partnerships and explores the evolving role of the ecosystem and what it takes for enterprises to turn AI investments into measurable outcomes. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Rich on LinkedIn: https://www.linkedin.com/in/richard-hermann-39b6679/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    29 min

  5. MAR 13

    Memory Supply Worries Amid PC Market Refresh Initiatives

    In this episode of "TBR Talks," Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau discuss how supply chain dynamics are shaping the emerging AI PC market. They explore the reasons behind slower-than-expected AI PC adoption and the shift in memory production capacity. Additionally, the pair looks at how specific companies, including Dell, HP Inc. and Lenovo, are adjusting to current market conditions and delves into the biggest supply chain unknowns for 2026. Listen and learn with TBR Talks! Read the special report: https://bit.ly/47nSFCS Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Angela on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/angelalambert1/⁠⁠⁠⁠ Connect with Ben on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ben-carbonneau/⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    22 min

  6. MAR 6

    Fujitsu Americas’ AI Transformation: CEO Asif Poonja Details Fujitsu’s AI Implementation and Transformation

    In this episode of "TBR Talks," Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives like Wayfinders and Uvance are expanding customer engagement beyond IT into business value creation, while AI adoption reshapes talent strategy and service delivery models. From long-term transformation lessons to leadership advice for the next generation, this conversation explores what it takes for a 90-year-old technology company to continuously reinvent itself. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Asif on LinkedIn: https://www.linkedin.com/in/asifpoonja/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    42 min

  7. FEB 6

    2026 Predictions: Federal IT Services

    Senior Analyst John Caucis and Analyst James Wichert explore how a turbulent 2025 — marked by budget uncertainty, a prolonged government shutdown and shifting federal priorities — is setting the stage for a more stable, but structurally different, federal IT market.  Learn why 2026 is likely to bring stabilization rather than a full rebound, with defense, intelligence and national security-related spending remaining resilient while civilian agencies take longer to normalize procurement cycles.   Additionally, the pair will look at what will matter most in 2026: accelerating partnership activity, deeper engagement with commercial technology providers, and AI-led modernization as a core differentiator for federal systems integrators.   A forward-looking debate on which companies will dominate the conversation by the end of 2026, this a must-listen for executives, strategists and partners tracking the evolution of the federal IT services ecosystem.  Monthly market, competitive and ecosystem intelligence — free. Subscribe to Insights Flight to receive top-tier analysis delivered straight to your inbox, plus access to Spotlight Reports that keep you ahead of the curve. Choose your Content Role when subscribing to receive exclusive invitations to expert-led webinars with downloadable presentation decks after each session. Sign up today: https://hubs.ly/Q03Ydq5L0 Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠ Connect with John on LinkedIn: ⁠https://www.linkedin.com/in/johncaucis/⁠ Connect with James on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jameswichert/⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    14 min

  8. JAN 30

    2026 Predictions: Devices & IT Infrastructure

    TBR Senior Analyst Ben Carbonneau breaks down why he believes AI PCs will evolve from early-stage adoption to full-market dominance within the next decade and discusses the role Microsoft and Windows on ARM will play, how collaboration across the ecosystem could reshape competition, and why “prioritization for premiumization” may become the defining strategy for vendors heading into 2026.   If you’re tracking the future of PCs, silicon innovation, or the business dynamics around the devices industry, this is a conversation you won’t want to miss.  From AI adoption at the edge and ROI-driven use cases, to the ripple effects of data center modernization and VMware decision making, TBR Principal Analyst Angela Lambert discusses how changing customer expectations will influence demand across the infrastructure stack in the new year. She also weighs in on the modernization versus transformation debate, shifts in AI-accelerated server investment, and which vendors — from silicon providers to OEMs — are best positioned to lead in 2026.  If AI infrastructure, hybrid cloud dynamics or customer-driven strategy are on your radar, this conversation is your preview of the year ahead.  Monthly market, competitive and ecosystem intelligence — free. Subscribe to Insights Flight to receive top-tier analysis delivered straight to your inbox, plus access to Spotlight Reports that keep you ahead of the curve. Choose your Content Role when subscribing to receive exclusive invitations to expert-led webinars with downloadable presentation decks after each session. Sign up today: https://hubs.ly/Q03XGXBv0 Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Angela on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/angelalambert1/⁠⁠⁠ Connect with Ben on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/ben-carbonneau/⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    15 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

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