TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Technology Business Research, Inc.
  • 5.0 (6)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

  1. SEASON 4, EPISODE 1 TRAILER

    What’s Next on TBR Talks?

    “TBR Talks” is on break this week for the Thanksgiving holiday in the U.S. Join us Friday, Dec. 5 for a discussion on immigration, cybersecurity, data privacy, data sovereignty, tax and HR, and more with leaders from EY People Advisory Services.   In the meantime, be sure to catch up on the first half of “TBR Talks” Season 4, which featured discussions with top persons at Work & Co., Ericsson and BCG as well as key insights and analysis from TBR’s leading experts.   Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    1 min

  2. NOV 21

    NVIDIA: What’s Next, Beyond Market Maker?

    IT Infrastructure Principal Analyst Angela Lambert and Senior Analyst and NVIDIA research lead Ben Carbonneau join “TBR Talks” to share key takeaways and insights into NVIDIA’s strategies for 2026 and beyond. Recently, "TBR Talks" host Patrick Heffernan met with executives and others within the GPU ecosystem at NVIDIA GTC, and on this episode, all three analysts share their thoughts on partnerships, business strategy and growth for the global leading GPU firm. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Angela on LinkedIn: ⁠⁠https://www.linkedin.com/in/angelalambert1/⁠⁠ Connect with Ben on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/ben-carbonneau/⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    23 min

  3. NOV 14

    Lenovo’s 2026 AI Strategy: GIAC 2025 Key Takeaways

    In this episode of “TBR Talks,” Senior Analyst Ben Carbonneau and Principal Analyst Angela Lambert review Lenovo’s 2025 Global Industry Analyst Conference, where Lenovo provided updates on its overall strategy and ambitions to shift its perception from a PC vendor to a full-stack, end-to-end solution provider. The pair discusses the event’s AI strategy announcement, how this year’s GIAC differed from past years and where Lenovo is differentiating itself from peers.  Listen and learn with TBR Talks! Read TBR's Event Perspective: https://tinyurl.com/4yv889a7 Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Angela on LinkedIn: ⁠https://www.linkedin.com/in/angelalambert1/⁠ Connect with Ben on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ben-carbonneau/⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    25 min

  4. NOV 7

    Revisiting TBR’s 2025 Predictions: What We Got Right (and Wrong) About IT Infrastructure and Digital Transformation

    How accurate were TBR’s 2025 predictions for the IT infrastructure market and digital transformation efforts? In this episode of “TBR Talks,” TBR IT Infrastructure Principal Analyst Angela Lambert and TBR Digital Transformation Principal Analyst Boz Hristov share how they and their teams look at the future of their respective IT market segments.   A mix of retrospective and forward-looking thoughts about 2026 and beyond, this episode offers insights into what the team got right in their predictions for 2025 and what they anticipate will come next. AI servers, unified data, AI services, strategy consulting and how AI is impacting the services business model are all topics on the table.   Listen and learn with TBR Talks!   2025 Digital Transformation Predictions: https://landing.tbri.com/2025-digital-transformation-predictions 2025 IT Infrastructure Predictions: https://youtu.be/O5_CEpNbIUQ?si=WafgOhdmDtefEeIU 2025 Ecosystem Predictions: https://landing.tbri.com/2025-ecosystems-and-alliances-predictions Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Angela on LinkedIn: ⁠https://www.linkedin.com/in/angelalambert1/ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    30 min

  5. OCT 31

    Revisiting TBR’s 2025 Predictions: What We Got Right (and Wrong) About Cloud and Telecom Markets

    How accurate were TBR’s 2025 predictions for cloud and telecom markets?   In this episode of “TBR Talks,” Principal Analyst and Host Patrick Heffernan reviews TBR’s 2025 telecom and cloud predictions against the year’s actual market developments as well as what these developments mean for our 2026 predictions in an age of AI-enabled research and analysis.   Last year Principal Analyst Chris Antlitz predicted major communication service providers would not realize ROI from 5G investments, which they did not, while Principal Analyst Allan Krans predicted Microsoft Azure would close the gap with Amazon Web Services in the IaaS market, which it did. Patrick walks listeners through each leading analyst’s process for making predictions and discusses with them how AI has and has not changed the way they go about making their market predictions.   Listen and learn with TBR Talks!   2025 Cloud Predictions: https://landing.tbri.com/2025-cloud-market-share-predictions 2025 Telecom Predictions: https://landing.tbri.com/6g-predictions-for-2025 Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠ Connect with Chris on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/christopher-antlitz-a1541312/⁠⁠⁠⁠⁠⁠ Connect with Allan on LinkedIn⁠: ⁠⁠⁠⁠https://www.linkedin.com/in/allan-krans/⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    20 min

  6. OCT 24

    Managing Strategic Alliances & Ecosystem Partners: How Top Alliance and Enabling Technology Practice Teams Use TBR Data

    In this episode of “TBR Talks,” TBR Senior Vice President, Sales & Marketing, Dan Demers interviews host Patrick on how the globe’s top global systems integrators, ISVs, hyperscalers and OEMs use TBR’s proprietary data and analysis to make validated and data-backed decisions.   From strategy planning based on partners’ annualized revenue or headcount growth to allocation of training budgets and schedules to align engineering resources, TBR’s unique data and analysis within the ecosystem give leaders a meaningful and independent set of data to make partnership investment decisions.   Listen and learn with TBR Talks! Watch the webinar replay here: https://youtu.be/qNj4Aoc45DQ Explore TBR’s ecosystem intelligence research with a free trial of TBR Insight Center™: ⁠https://tinyurl.com/ye23x7xx Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠ Connect with Dan on LinkedIn⁠: ⁠https://www.linkedin.com/in/dan-demers-959a541/⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    43 min

  7. OCT 17

    AI: A Generational Perspective

    Eric Müller of Work & Co meets with “TBR Talks” host Patrick Heffernan to discuss security in the AI age, the importance of curiosity and creativity, and advice for the upcoming generation of talent from his perspective as a seasoned industry professional.   Eric Müller is an Associate Director of Product Engineering at Work & Co, part of Accenture Song. With over 20 years of experience spanning banking, social media, B2B, retail, fashion, and online gaming, he brings deep expertise in both engineering and digital security. Before joining Work & Co, Eric served as VP of Engineering and CISO at Presence, and held key roles at Wells Fargo, Charles Schwab, Razorfish, and Mekanism. He has led award-winning digital initiatives for major brands including Microsoft, Samsung, eBay, and DKNY.   Eric is known for his empathetic leadership style and transparent communication, which foster resilient, high-performing teams that deliver without burnout. He also champions strong agency–client collaboration, involving partners early and often to build trust and create better outcomes. Outside of work, Eric is an amateur photographer, baking enthusiast, and passionate advocate for digital security.   Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmullersf/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    32 min

  8. OCT 10

    AI Tools for Knowledge Management, Featuring Kelly See, Knowledge Analyst for BI/CI at Ericsson

    Kelly See, knowledge analyst for BI/CI at Ericsson, joins “TBR Talks” host Patrick Heffernan to discuss the state of AI tools for knowledge management inside one of the world’s leading telecom vendors. Kelly also shares how the demands of global knowledge management are being served with artificial intelligence tools across a diverse global workforce.   Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellysee/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    19 min
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About

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

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