Test. Optimize. Scale.

Digital Niche Agency
  • 4.6 (10)
  • MARKETING
  • UPDATED WEEKLY

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

  1. 4D AGO

    EP #233- James Wolff: What you need to know about the dramatic shifts in capital raising

    Most founders raise capital the wrong way. This episode explains why — and what to do instead. James A. Wolff is a partner at Greenspoon Marder LLP, a NASA and NIAC award recipient, and one of the sharper minds working at the intersection of securities law and emerging technology. He spent years on the founder side before becoming an attorney, and that experience shapes everything about how he approaches deals. In this episode, James breaks down what goes wrong when founders raise capital without the right legal infrastructure in place — from unfiled Form Ds to missing AML/KYC checks to IP assignment gaps that kill future due diligence. He explains why downloading templates from the internet creates liability founders never see coming, why AI tools can't replace experienced legal counsel when the stakes are this high, and how "legal debt" compounds just like technical debt if you ignore it early. We also get into the future of capital formation, the shift away from traditional VC structures toward family offices and private market indexes, and what a cohesive capital strategy actually looks like for companies building in AI, robotics, Web3, and frontier technology. What we cover: - Why safe agreements without attorney support create serious downstream risk - The "governance trifecta" every early-stage founder needs - How to think about Reg CF, Reg D 506(c), and Reg A+ as tools — not just checkboxes - What tokenized offerings and Web3 raises require beyond standard compliance - How marketing and legal need to work together on solicitation exemptions - Where the VC landscape is heading and what it means for founders raising now Check out the full episode! Social and Website: LinkedIn: https://www.linkedin.com/in/jamesanthonywolff/ Website: http://www.gmlaw.com

    1h 4m

  2. MAR 13

    EP #232- Gene Eidelman: We have an opportunity to take on a social issue and say, we have a solution

    In this episode of Test. Optimize. Scale, Jason Fishman sits down with Gene Eidelman, co-founder and CEO of Azure Printed Homes, to discuss how 3D printed housing could reshape the future of construction. Gene shares his journey from real estate developer to startup founder and explains how his company is building homes faster, more efficiently, and with less waste using factory-based 3D printing. The conversation explores the housing crisis, rebuilding after disasters, solving homelessness, and how new construction technology could dramatically lower the cost of building homes. They also dive into lessons from launching and scaling a startup, raising capital through crowdfunding, and what founders should know about building products that truly resonate with customers and investors. If you are interested in housing innovation, startups, crowdfunding, or the future of construction, this episode is packed with insights. Key topics - The origin story of Azure Printed Homes - Why traditional construction is slow, expensive, and inefficient - How factory-based 3D printing changes the economics of housing - Using modular construction to build homes faster and reduce waste - Rebuilding communities after fires and disasters - Addressing homelessness with scalable housing solutions - The role of design and aesthetics in affordable housing - Lessons from raising millions through investment crowdfunding - How founders can identify the right customer and investor personas - What it really takes to scale a startup in a traditional industry Takeaways - Housing construction has changed very little in decades, creating opportunity for innovation - Factory-built homes can reduce costs, timelines, and construction waste - Solving social challenges like housing shortages requires both technology and execution - Crowdfunding can create a powerful network of investors, customers, and supporters - Strong founding teams with complementary skill sets improve startup success - Scaling a company requires the same persistence and effort as starting one - Understanding your audience is essential for both fundraising and product growth - Real innovation in construction must still navigate permits, financing, and regulations Social and Website: LinkedIn: https://www.linkedin.com/in/geneeidelman/ Website: https://azureprintedhomes.com/ Reg CF: https://wefunder.com/azure

    53 min

  3. MAR 6

    EP #231- Sharif Bennett: Filmmakers need to be more business savvy

    In this episode, Sharif Bennett, co-founder of CineBlock, shares insights on how regulated investment crowdfunding is transforming entertainment financing. Discover how fans and investors can directly support and profit from film projects, revolutionizing traditional Hollywood funding models. Key topics - The origin story of CineBlock and its founders - Problems with traditional film financing and how crowdfunding addresses them - The role of blockchain in ensuring transparency and security - Building communities of investors and fans around films - The impact of industry consolidation and the need for alternative funding - Strategies for filmmakers to leverage social media and fan engagement - The future of theaters and how fan investment can revive cinema - The importance of understanding community pain points and marketing - Scaling and optimizing crowdfunding campaigns for success - The cultural shift towards creator and fan empowerment Takeaways - Crowdfunding can democratize film financing, allowing fans to invest directly. - Blockchain technology provides transparency and security for investors. - Building a community around a project increases engagement and funding success. - Fan investment can help revive traditional theaters and boost box office sales. - Understanding your community's pain points is crucial for effective marketing. - Scaling should prioritize improving user experience and customer satisfaction. - Data-driven decisions are essential for optimizing campaigns. - The future of entertainment lies in creator-fan collaboration and empowerment. - Industry consolidation makes alternative funding methods more vital. - Early community engagement and marketing are key to successful launches. Chapters:  00:00 Introduction to Titl and Real Estate Innovation  06:45 Addressing Industry Inefficiencies  13:30 The Role of Blockchain and AI  20:15 Strategic Partnerships and Market Acceptance  27:50 Automating Title Searches  34:05 Building a Digital Land Registry  40:20 Rebranding and Market Perception  46:55 Future of Real Estate Technology Social and Website: https://www.linkedin.com/in/sharif-bennett-99b1a449/ https://www.linkedin.com/company/cineblock/ https://www.cineblockfilms.com/

    47 min

  4. FEB 24

    EP #230- Ori Ohayon & Tory Ricalis: Streamlining Real Estate Transactions Using Blockchain Technology

    In this episode, Jason Fishman hosts Ori Ohayon and Tory Ricalis, co-founders of Titl, to discuss how blockchain and AI are transforming real estate transactions. They share insights into their journey from identifying inefficiencies in traditional property dealings to developing a platform that streamlines title searches and reduces settlement times. The conversation covers the challenges of integrating new technology in a legacy industry, the importance of strategic partnerships, and the mindset shifts required for innovation. Ori and Tory also delve into the role of AI in automating processes, the impact of rebranding on market acceptance, and the future of real estate technology. Takeaways: Blockchain and AI can significantly reduce real estate transaction times. Strategic partnerships are crucial for gaining industry acceptance. Rebranding can enhance market perception and adoption. Automating title searches with AI improves accuracy and efficiency. Building a unified digital land registry offers a single source of truth. Flexibility and customization are key to meeting client needs. Long-term planning and resilience are essential for success. Chapters:  00:00 Introduction to Titl and Real Estate Innovation  06:45 Addressing Industry Inefficiencies  13:30 The Role of Blockchain and AI  20:15 Strategic Partnerships and Market Acceptance  27:50 Automating Title Searches  34:05 Building a Digital Land Registry  40:20 Rebranding and Market Perception  46:55 Future of Real Estate Technology Social and Website: https://www.linkedin.com/in/tory-ricalis-548818118/ https://www.linkedin.com/in/oriohayon/ https://titl.co/

    47 min

  5. FEB 24

    Ep. 229- George Rivera: The New Way of Delegation is Transferring Ownership

    In this episode, Jason Fishman interviews George Rivera, an entrepreneur and author, discussing the transformative power of the "buy back time" framework. George shares his journey from burnout to building a $50 million company while working just 30 hours a week, emphasizing the importance of strategic delegation and systemization. They explore the challenges of balancing business growth with personal life, the significance of letting go of control, and the mindset shifts necessary for sustainable success. The conversation also delves into optimizing business operations, the role of effective team management, and the impact of personal development on professional growth. Takeaways: - Strategic delegation is key to freeing up time and reducing burnout. - Conducting a time audit helps identify low-value tasks to delegate. - Hiring the right team and firing fast can accelerate business growth. - Optimizing copywriting and advertising is crucial for scaling. - Mindset shifts are necessary to build a business that supports personal goals. - Systemization and process improvement lead to sustainable success. -Balancing work and family life enhances overall well-being. -Personal development is integral to professional growth. - Embracing change and letting go of control fosters business expansion. - Building a business engineered for freedom and impact is achievable. Chapters: 00:00 Introduction to the Buy Back Time Framework 06:45 Overcoming Burnout and Achieving Balance 13:30 The Power of Strategic Delegation 20:15 Conducting a Time Audit for Efficiency 27:50 Building and Managing an Effective Team 34:05 Optimizing Business Operations 40:20 Mindset Shifts for Sustainable Success 46:55 Balancing Work and Family Life Social and Website: LinkedIn: https://www.linkedin.com/in/george-rivera-53b3296/ Website: https://buybacktimeformula.com/branding

    49 min

  6. FEB 6

    Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth

    In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, the importance of capital in entrepreneurship, and the role of incubators in supporting startups. They explore the challenges entrepreneurs face in raising capital, the significance of building relationships with investors, and the necessity of testing business ideas before scaling.  The conversation also touches on the evolving landscape of FinTech and cryptocurrency, emphasizing the need for coachability and strategic planning in the entrepreneurial journey. Takeaways - Entrepreneurship consists of three parts: idea, management, and capital. - Many entrepreneurs struggle with capital raising due to lack of knowledge and networks. - Crowdfunding has evolved to become more accessible for typical entrepreneurs. - Building relationships with investors is crucial for success. - Coachability is a key trait for entrepreneurs seeking support. - Testing business ideas through minimal viable products is essential. - Scaling requires hiring the right people and building a strong team. - Networking and establishing credibility can lead to investment opportunities. - The lean startup model encourages testing before full-scale development. - Maintaining a day job can provide stability while pursuing entrepreneurial ventures. Chapters 00:00 Introduction to Entrepreneurship and Crowdfunding 07:33 The Importance of Capital in Entrepreneurship 12:23 Navigating the Crowdfunding Landscape 19:02 Exploring FinTech and Cryptocurrency 24:11 Building Relationships with Investors 29:17 Key Factors for Incubator Success 33:07 Testing and Validating Business Ideas 39:55 Scaling Your Business Effectively Social and Website: LinkedIn: https://www.linkedin.com/in/bobcohenbt/ Website: http://www.braintreepartners.org

    49 min

  7. JAN 23

    Ep. 227- Dr. Jacques Jospitre: Telehealth and the Future of Psychiatry

    In this episode, Dr. Jacques Jospitre takes us on a journey through the innovative landscape of mental health care, focusing on the integration of technology at SohoMD. Explore how functional medicine and telehealth are breaking barriers in psychiatry, and learn about the crucial roles of nutrition and endocrinology in mental well-being. Dr. Jospitre emphasizes a holistic approach, merging traditional practices with modern technology to enhance mental health outcomes. Chapters: 00:00:00 Introduction to Dr. Jospitre and Soho MD 00:03:00 The Role of Telehealth in Psychiatry 00:09:00 Integrating Functional Medicine 00:15:00 The Impact of Nutrition and Endocrinology 00:21:00 Talk Therapy and the Power of Belief 00:27:00 Social Media's Influence on Mental Health 00:33:00 Scaling Healthcare with Quality Control 00:39:00 The Future of Holistic Mental Health Care Top Insights: Telehealth removes barriers to accessing mental health care. Functional medicine offers a holistic approach to psychiatry. Nutrition and endocrinology are crucial for mental health. Talk therapy is powerful in shaping beliefs and experiences. The placebo effect highlights the power of belief in treatment. Social media impacts mental health, especially in youth. Quality control is vital when scaling healthcare services. Wearable technology provides valuable data for patient care. Holistic mental health care includes relationships and activity levels. Optimizing mental health requires a comprehensive care team. Join us for this insightful discussion and discover how these advancements are shaping the future of mental health care! Connect with Dr. Jacques Jospitre Wefunder: https://wefunder.com/sohomd LinkedIn: https://www.linkedin.com/in/jospitre/ Website: https://www.sohomd.com/

    43 min

  8. JAN 16

    Ep. 226- Dr. Jeremy Weisz: How Podcasting Drives Partnerships, Referrals, and Real ROI

    Podcasting doesn't fail because of audio quality, gear, or branding. It fails when there's no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcasting can become a predictable engine for partnerships, referrals, and long-term business growth. Jeremy shares how his background as a chiropractor led him into podcasting, why he never obsessed over downloads, and how focusing on giving first helped him build Rise25 into a scalable business. The conversation covers common mistakes founders make when launching podcasts, how to define ROI beyond vanity metrics, and why quality relationships consistently outperform large audiences in B2B. They also dig into practical systems for follow-up, referral pipelines, social proof, and staying top of mind without constant selling. If you're thinking about launching a podcast or using content to deepen strategic relationships, this episode lays out a clear, grounded framework. Guest Dr. Jeremy Weisz is the cofounder of Rise25, where he helps professional service entrepreneurs build authority, partnerships, and scalable revenue through podcasting. He is also the host of Inspired Insider and has been featured in Forbes for building multiple businesses. Connect with Jeremy LinkedIn:  https://www.linkedin.com/in/drweisz/ Website: https://rise25.com/

    1h 5m
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4.6
out of 5
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

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