149 episodes

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

Test. Optimize. Scale‪.‬ Digital Niche Agency

    • Business
    • 5.0 • 9 Ratings

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

    Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur

    Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur

    My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augment an existing team, take on the role of "Fractional CMO," or outsource the entire marketing function for a client. In EOS parlance, Raj is the "Visionary" for &Marketing. 
    Raj’s quarter century of marketing, sales, and strategy development experience has spanned B2B and B2C Fortune 50, mid-sized, and startups. He has a proven track record of using analytics to drive action, an unrelenting customer focus, a bias for practical implementation, and strong interpersonal skills. He is a hands-on leader, sought-after facilitator, and experienced marketing advisor with experience across five continents.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/rkapur105/
    Linkedin: https://www.linkedin.com/company/andmarketing/
    Website: https://www.and-marketing.com/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 40 min
    Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer

    Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer

    My guest is Kevin Fulmer!  Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/kevindfulmer/
    Website: https://crowdscale.beehiiv.com/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 48 min
    T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity

    T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity

    My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funneling them directly into your sales pipeline.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/nick-verity/
    Website: https://www.cleverly.co/?utm_source=linkedin&utm_medium=profile 
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 45 min
    Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman

    Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman

    My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a background in the life sciences and previously conducted research in medical oncology at the Dana Farber Cancer Institute and cognitive neuroscience at the University of Miami, where he graduated summa cum laude with a B.S. in Neuroscience.
    Social and Website: 
    Linkedin:  
     / jasonfrishman  
    Website: https://netcapital.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook:  
     / digitalniche.  .
    Linkedin:  
     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  
     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 53 min
    Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro

    Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro

    My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience.
    Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a pioneer director of Opay and the pioneer MD of Okash - a sister company to Opay licensed by the CBN as an MFB.
    Darlington is the Founder/CEO of Aladdin Digital Bank, the World’s first digital bank with an integrated marketplace fostering meaningful, social and commercial interactions between her customers.
    Darlington is also the founder of The Blacklist (blacklistng.com)- an alternative database for chronic debtors and fraudulent people as reported by verified online lending companies (FinTech). The Blacklist has aggregated data from over 100 FinTech lenders till date and still growing and has partnership with CRC Credit Bureau and plans to aggregate data from all Credit Bureaus in Nigeria.
    He is also a Learning facilitator and design consultant with experience in Curriculum design, Class Room Based Training (Soft Skills & Microsoft Office Suites) and E-Learning course-ware development using Articulate Storyline.
    Darlington is the Author of "It's Okay to Have a Bad Boss"- an inspirational book that provides practical tips on how to work with your boss.
    Darlington is driven by one major goal. To design products and proffer solutions to existing problems on a global scale.
    Social and Website: 
    Linkedin:  
     / darlington-onyeagoro-64046634  
    Website: https://www.aladdin.ng/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook:  
     / digitalniche.  .
    Linkedin:  
     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  
     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 44 min
    Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh

    Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh

    My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies.
    At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Europe, which was acquired by Mercer in 2019. After spending some time in the San Francisco office of Mercer, he returned to India to build a GTM engine for Slintel, which was also acquired by the largest ABM company in the world, 6sense. Anupreet has witnessed 2 $100m+ exits by global giants in the last 6 years, thanks to his record-breaking growth from 0 to 10 million dollars for these startups, back to back!
    Under Anupreet’s leadership, Gan.ai has powered marketing campaigns for renowned brands like Cadbury, Pepsi, Samsung, Unilever etc and top SaaS companies like Turing, Sauce Labs, etc. These campaigns have reached half a billion views worldwide. Anupreet is passionate about the use of generative AI in marketing and sales and is committed to making it accessible to every seller and marketer.
    Social and Website:
    Linkedin:  
     / anupreetsingh  
    Website: https://gan.ai/
    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook:  
     / digitalniche.  .
    Linkedin:  
     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  
     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 53 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

stæven ,

Knowledgeable Host!

As a recent guest, I’ve enjoyed getting to know Jason. Great host, knowledgeable team, and sharp team.

Irene Hyder ,

AWESOME

Must listen for all marketers and brands looking to market!

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