Test. Optimize. Scale.

Digital Niche Agency
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY
Test. Optimize. Scale.

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

  1. JUL 3

    T.O.S Podcast EP #206: “Lead with value, not promotion.” W/Michael Schreiber

    I’m joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he’s at the forefront of helping businesses and individuals leverage content to grow their brands and connect with audiences. Socials and website: https://www.linkedin.com/in/michael-schreiber-5682821/ https://www.linkedin.com/company/mediafeed-llc/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

    44 min

  2. JUN 27

    T.O.S Podcast EP #205: “Your Purpose Is Your Vision.” w/ Daniel Kooman

    This week’s guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He’s passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-quality, purpose-driven stories that bring brands and missions to life.   Socials and Website:   https://www.linkedin.com/in/danielkooman/ https://unveiltv.com/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:   Facebook: / digitalnicheagency   Linkedin: / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency   Twitter: / dnagency_ca   YouTube: / @digitalnicheagency

    50 min

  3. JUN 23

    Podcast EP 204: “Use your experience to build something new.” w/ Devin Melnyk

    This week’s guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada’s legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada’s premier cannabis cultivators, Devin has a proven track record of scaling high-impact brands and navigating regulatory landscapes. At HiNote AI, he’s on a mission to revolutionize the cannabis experience. Under his leadership, the platform harnesses real-time, crowd-sourced reviews and AI-powered tools to empower consumers, surface credible quality signals, and elevate transparency across the industry. Devin believes in democratizing knowledge and driving demand for authentic, high-quality products, building trust one user at a time.   Socials and website: https://www.linkedin.com/in/devin-melnyk-181a14147/ https://hinoteinvest.ai/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:   Facebook: / digitalnicheagency   Linkedin: / digitalnicheagency   Instagram: DNA - Digital Niche Agency @digitalnicheagency   Twitter: / dnagency_ca   YouTube: / @digitalnicheagency

    48 min

  4. JUN 13

    T.O.S. EP #203 “What did we get right? What did we get wrong? What can we change?” W/Kevin Drolet

    This week’s guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He’s the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevin works alongside innovators across sectors like renewable energy, sustainable agriculture, green building, and electrified transportation to: Build go-to-market strategies that drive solution adoption. Connect companies with the right talent, investors, and partners. Fuel business growth through authentic storytelling and strategic communications. His approach combines mission-driven clarity with proven business execution, helping founders turn vision into traction. Socials and website: https://www.linkedin.com/in/kevin-drolet-3625378/kdro@kdroconsulting.com    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

    55 min

  5. JUN 6

    T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead

    My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World."   As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder Tommy Gibbons.   Outside of Hempitecture, Mattie served on the Board of Directors of Idaho BaseCamp, a non-profit organization that connects underserved communities to the outdoors. In his home of Ketchum, Idaho, he serves as the Vice-Chair of the Planning and Zoning Commission, and the Chairperson of the Historical Preservation Commission. Mead is a graduate of Hobart College '13, where he studied architecture, environmental sciences, studio   Socials and website: https://www.hempitecture.com/ https://www.linkedin.com/in/mattie-mead/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

    46 min

  6. MAY 30

    T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey

    My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users and followers. MediaShares specialises in introducing companies to attorneys, marketing firms, accountants, and overseeing the crowdfunding process.   Socials and website: https://www.mediashares.com/ https://www.linkedin.com/in/genemassey   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:  Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

    49 min

  7. MAY 23

    T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez

    My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world’s visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success. With a track record that spans continents and industries, Tim specializes in empowering leaders to break through their own ceilings, shatter outdated paradigms, and build legacies that matter to the world at large. Whether crafting strategies for billion-dollar enterprises or guiding high-performers to reclaim their purpose, his approach is equal parts spirited innovation and grounded wisdom. Fueled by a passion for transformation, Tim is on a mission to help people unlock their greatest potential. When he’s not mentoring or writing, you’ll find Tim exploring the world, defying his own boundaries, and seeking out the inspiration that fuels his drive to help others do the same. Socials and website: https://www.linkedin.com/in/theinsideman/ https://timtheinsideman.substack.com/ https://www.amazon.com/dp/B0DYJT3343 Tim@theinsideman.biz Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

    46 min

  8. MAY 2

    Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector

    My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became unicorns, backing obsessed founders with a track record of pushing through walls.   With experience as a product leader, Chief Revenue Officer, Chief Operating Officer, and founder of four companies, Adam is passionate about building teams, processes, and shared stories that unify around a mission. He values clarity, execution, and continuous learning, believing that compounding progress and thoughtful delegation are the keys to long term success. Above all, he is driven by the joy of helping others build impactful, durable businesses.   Socials and website Linkedin: https://www.linkedin.com/in/adamspector2/ X: https://x.com/aspec00 Website: https://www.hirechore.com/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

    44 min
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5
out of 5
8 Ratings

About

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

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