161 episodes

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

Test. Optimize. Scale‪.‬ Digital Niche Agency

    • Business
    • 5.0 • 9 Ratings

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

    Test. Optimize. Scale. #165 “CF is not easy, but it has the potential to raise millions" W/ Harrison Bert

    Test. Optimize. Scale. #165 “CF is not easy, but it has the potential to raise millions" W/ Harrison Bert

    My guest is Harrison Bert! Prior to joining StartEngine, Harrison worked on JP Morgan's Leveraged Finance team, originating and syndicating over $10B in debt financing for clients. Two years ago, he came over to the equity crowdfunding space, helping build out StartEngine's Fundraising Team by working with founders on deal structure and fundraising strategy. As Director of Fundraising, Harrison has helped facilitate hundreds of equity crowdfunding raises.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/harrison-bert-432953108/
    Website: https://www.startengine.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 50 min
    Test. Optimize. Scale. #164 "You have to work with the right partner” W/ Youngro Lee

    Test. Optimize. Scale. #164 "You have to work with the right partner” W/ Youngro Lee

    My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was the first SEC-registered Funding Portal under the JOBS Act and successfully closed the first Regulation Crowdfunding offering in US history; following acquisition he served as Republic COO during its pre-Series A to post-Series B phase and led Republic's international expansion.  In 2019-2023 Youngro served as a member of the SEC Small Business Capital Formation Advisory Committee, which advised the SEC in making positive amendments to the JOBS Act in 2020 to increase the max funding limits under Reg CF and Reg A.  Prior to launching his FinTech career, Youngro was a private equity funds attorney for 8 years at Cleary Gottlieb, Kirkland & Ellis and Weil Gotshal in US, Europe and Asia. 
    Social and Website:
    Linkedin: https://www.linkedin.com/in/youngrolee/
    Website: https://www.brassicafin.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 45 min
    Test. Optimize. Scale. #163 "Build a team you can trust to complete the work.” W/ Gus Padron

    Test. Optimize. Scale. #163 "Build a team you can trust to complete the work.” W/ Gus Padron

    My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's overarching mission is to fortify such brands through the art of storytelling, facilitating a more profound connection between them and their targeted audiences.
    As an adept full-stack production specialist, Padron is well-versed in the intricacies of each stage within the video production workflow—from the initial phases of pre-production planning to the meticulous aspects of post-production editing. Utilizing cutting-edge techniques and technologies, he consistently delivers content of superior quality, adhering strictly to stipulated timelines and budgetary constraints.
    Padron engages collaboratively with both his clients and creative teams to ensure a comprehensive understanding of their respective visions and objectives. This collaborative approach guarantees that the end result not only aligns with but also surpasses the expectations laid forth for each project. His approach to work is underpinned by a fervent passion for creativity and an unwavering commitment to delivering the highest caliber of content for each and every project undertaken.

    Social and Website:
    Linkedin:https://www.linkedin.com/in/gus-padron/
    Website:https://www.gp5productions.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 39 min
    Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth

    Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth

    My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial Advisor with AXA Advisors. She graduated from the University of Utah with a B.S. in Business Finance. Nikki currently holds the Series 7 and 66 registrations.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/nikki-gilbreth-a01632ab/
    Website: http://www.northcapital.com
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 45 min
    Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick

    Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick

    My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle reservations and $1.6 billion in potential revenue. In 2023, Hardwick launched The Crowd, an advisory firm helping ethical tech companies succeed in equity crowdfunding. Her expertise spans advertising, media buying, digital marketing, and user experience. Hardwick's mission is to empower purpose-driven companies to build loyal followings and integrate crowdfunding into their business models.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/sarahhardwick/
    Website: https://sarahhardwick.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 48 min
    Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali

    Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali

    My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a system for tracking complex capitalization stacks.
    In 2011, Bhansali co-founded Equity Stock Transfer, LLC, growing the company to nearly 500 clients while maintaining high compliance standards. During the 2020 pandemic, he conceived EquiDeFi, a workflow tool for managing SEC-exempt offerings, marrying software solutions with securities transaction processes for increased efficiency and compliance.

    Bhansali attended NYU, served as a NASDAQ registered representative holding Series 7, 63, and 55 licenses, and holds a Java programming certification and a Blockchain Law, Regulation and Policy certificate from the University of Nicosia.
    Social and Website:
    Linkedin: https://www.linkedin.com/in/bhansali-mohit/
    Website: https://equidefi.com/
    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    • 42 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

stæven ,

Knowledgeable Host!

As a recent guest, I’ve enjoyed getting to know Jason. Great host, knowledgeable team, and sharp team.

Irene Hyder ,

AWESOME

Must listen for all marketers and brands looking to market!

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