That Real Estate Tech Guy Jordan Samuel Fleming

Season 1 of That Real Estate Tech Guy is a wrap! Jordan Fleming hosts a recap episode where the overarching themes of the season are summarized, the best tidbits of advice are collected, and you get to hear from each of our amazing season one guests! Even though our investors and tech experts come from all different backgrounds, certain topics and themes just kept popping up. We decided to focus on some of the most important, so tune in for a round up of the absolute BEST moments from season one of That Real Estate Tech Guy! 
First off, Jordan and his guests give their insight on the importance of data: how to collect, organize and analyze your data in a way that is productive and revenue-generating. The conversation turns to scaling, and why every successful leader will eventually have to figure out the smartest way to scale their real estate investment business.

“In general, I think that when you start spending money on marketing is when you need to make sure that you’re organized.” - Stephanie Betters

Every entrepreneur and real estate investment professional has probably had to tackle the tricky balance of separating their business from their personal life, so listen in to hear what our experts have to say on it!


"I see a lot of guys still using their personal cell phones for business and I just don't understand it!" - Brandin Pettersen.

Leads: can't grow a business without 'em, but you also don't want to drown in them! Listen in to hear the best ways to generate leads, as well as foster the ones you have. It's no surprise that another major theme of the episode was about the fortune being in the follow-up. As Larry Goins explains, "sometimes 50% of our closings each month are from old leads." 
If you're going to listen to one episode of TRETG, it better be this one -- we've distilled our best advice, our best insight, and our best moments from 11 guests into one recap episode. That being said -- all of Season 1 was spectacular, so give us a listen and stay tuned for season 2!


About That Real Estate Tech Guy Podcast

That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!

For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Jordan Fleming sits down with Scott Corbett of Lightmark Media to discuss paid advertising, increasing lead generation, and knowing your personal brand. Spending money on advertising is inevitable for most REI professionals, and it can be intimidating to figure out where to spend and how much. Scott explains why getting your ads in front of the right people is a core solution to many of your problems.

“The point is, you've got to try to make your ad spend be as efficient as possible. Put your ads in front of the right people, whether it's driven by geography or a custom data set that you can import, and then use a filtering tool for your ads to make it more efficient.” - Scott Corbett on using technology to drive ad spend.

Jordan and Scott discuss marketing as an investment rather than simply a business cost. “You've got to use that ROI framework,” Scott explains. “It's not just spending money; you’re investing money in generating marketing that's gonna pay off.”

It’s clear that knowing where to place ads is a huge part of effective paid advertising for real estate investors, but so is knowing your unique brand and fleshing out your social media presence. Scott points out that “the stronger your brand presence is in a market, the less hard the paid ads have to work.” Your strengths as a real estate investor aren’t just numbers and the bottom line, it’s also how you’re perceived by potential buyers.

“You’ve got to start with the place of who am I? And how do I help people? And who do I help? Get comfortable being that person, showing up and getting the message out there.”

As always, the Fast Five rounds out the episode, so stay tuned to learn what Scott thinks is the future of effective social media (here’s a clue: video, video, video!).

About Scott Corbett

Scott is the founder of Lightmark Media, a full-service agency that has served operators, educators and capital raisers in the real estate space for over 10 years.

Lightmark has a 10-year track record of helping real estate investors around the US do more deals more profitably by delivering motivated seller leads and ready buyers. Lightmark also helps REI thought leaders build and sell coaching and training products. And if you raise money or want to, we can help you raise more of it, easier and faster, using proprietary strategies and systems. An all-in-one marketing solution for real estate investors, coaches, educators and anyone raising capital for real estate funds and syndications

Scott graduated from the University of Georgia and lives outside of Athens GA with his wife and 2 children. Go Dawgs!

Learn more at https://www.Lightmarkmedia.Com

About That Real Estate Tech Guy Podcast

That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!

For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Real Estate Investor Bob Lachance and host Jordan Fleming get into one of the most effective yet dreaded parts of real estate investment: cold calling. They discuss why it’s a necessary evil, and the ways to streamline the process of cold calling by outsourcing it to quality VAs. 

“Business owners don’t have to do the initial cold call. We want to be talking to the individual that already raised their hand to say, ‘yes, I’m willing to sell.’ That’s when it gets to your plate.” - Bob Lachance 

Investing in your team – including rigorous quality assurance of the VAs you hire – is the ticket to growing your real estate business. Jordan and Bob discuss the companies they’ve grown, including the growing pains of realizing you can’t do everything yourself, even when you want to. 

“The technology takes you there, and then the non-technology will be investing in your sales team and understanding sales strategy.” - Lachance on the intersection of technology and non-technology assets. 

The conversation turns to leads and the importance of separating a true lead from reports of potential leads. Your CRM should only have clean data and surefire leads. Bob explains how he made the mistake early in his career of overloading his CRM with thousands of records. 

“The only time you throw anything in your CRM is when someone says they want to sell. Boom! That goes in your CRM.” - Bob Lachance

Of course, the episode ends with a Fast Five that’s chock full of technology recommendations, and actionable advice on how to actually use your technology, instead of letting it sit and waste money. 

About Bob Lachance
Bob Lachance has been an active business owner and real estate investor since 2004. Bob is an entrepreneur by nature and currently owns, operates and manages many different businesses around the world. Bob helped create the top Real Estate Education and Mentor/Coaching program in existence today, FortuneBuilders, INC. Bob also created one of the premiere Real Estate Virtual Assistant Staffing companies, REVA Global, LLC (REVA). Bob is an expert in the real estate investing space and has an incredible reputation for creation, implementation and execution.

Prior to getting into the business sector, Bob had a successful 8 year professional ice hockey career which allowed him the privilege of traveling and living all over the US and Europe. Bob was also a member of the 1995 National Championship Boston University Ice Hockey Team.

Visit REVA Global 
 
About That Real Estate Tech Guy Podcast
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!

For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Jordan Fleming and Eli Fisher, Chief Sales Officer of Audantic, sit down for a dynamic conversation about data, regression analysis, and how consistently finding the right buyer means more money in your pocket. 


“The problem that we solve in the industry right now is we help our clients really hone in on who has the highest likelihood to sell off-market at a deep discount.” - Eli Fisher


Eli talks about the background of Audantic, and how regression analysis – famously applied in baseball and investment banking – needs to make its way to the real estate market. Having tons of data doesn’t help you if you’re wasting all your time time wading through the buyers who will never sell. Eli talks about the ways that real estate investors can really hone in on the right buyers instead of every buyer. 


“You can have the best data in the world, it's not going to make a difference. It's the equivalent of giving me the keys to an F1 car. Yeah, it's cool. But I didn't go to race school, what's the point?” 


Jordan and Eli break down why great process and operations can be the difference between stagnating and growing as an investor. Sometimes it’s important to convert the leads you already have, rather than hoarding new leads. 


Plus, That Real Estate Tech Guy Fast Five gets, well, real! Eli talks predictive data, who’s paying the most in the marketplace, and more! 

About Eli Fisher
As a lifelong tech evangelist, Eli currently serves as the Chief Sales Officer for Audantic. Having joined the Audantic team in 2019, Eli saw Audantic as the true intersection between artificial intelligence and real estate investing. 

As an entrepreneur and noted public speaker, Eli works with large investors from across the country to help them optimize their targeting data with respect to their acquisition and disposition process. 

On a daily basis, Eli meets with clients and provides critical insight as to where clients are losing deals within their revenue funnel via the Audantic Attribution platform LiveLoop.   

Prior to joining Audantic, Eli co-founded an online platform that united Fortune 500 companies with best-in-class talent for their hiring & human capital needs. With clients ranging from Johnson & Johnson, to KPMG, Eli helped numerous private and Fortune organizations develop and implement scalable talent strategies to accelerate their business.

A graduate of the University of Montana, Eli currently resides in Seattle with his wife & two sons. 

Find out more about Audantic: http://www.audantic.com

Find Eli on Linkedin: https://www.linkedin.com/in/elifisher

About That Real Estate Tech Guy
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!

For more information about smrtPhone, the only all-in-one CRM phone system. check out https://www.smrtphone.io

Jordan Fleming joins the founder of REIvolution (and smrtPhone CFO!) Alex Parge for a chat about CRMs, the importance of visualizing your data, and how to thoughtfully calculate marketing ROI. Alex’s passion for data led to the creation of REIvolution, the first all-in-one data-driven platform that empowers real estate investors to scale their business. Alex notes that REIvolution is “more than a CRM, it’s a way to bring all the data and communication into only one place.” 
Jordan and Alex discuss the magic of data, and how to use reverse engineering to go beyond how many leads you need to reach your goals to understand the hidden efficiency of a marketing channel and unlock true ROI. What may feel like guesswork to a new entrepreneur can actually be predictable equations if you have the right CRM and use data to your advantage. 
Alex explains how pre-set drip sequences can help you follow up with clients in a methodical way, without putting in a ton of effort. 
Don’t let the math and science of it all intimidate you – it’s clear throughout the episode that Alex has put in the work behind the scenes of REIvolution so that their customers don’t have to. Listen in for more info on ROI, Data Visualization and a shocking twist for a tech podcast: print is alive and well! Plus: Jordan’s Fast Five for quick tips on how to build your real estate biz. 


About TRETG 
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!

For more information about smrtPhone, the only all-in-one CRM phone system, check out: https://www.smrtphone.io


About Alex Parge & REIvolution 
Alexandru Parge is the founder of REIvolution as well as the CFO of smrtPhone. He has a passion for numbers and making things work in Podio. He's helped to drive the creation of the smrtStudio organization. A self-professed numbers geek, he's happiest when sitting in front of a big performance dashboard that shows all green.

REIvolution is a data-driven platform that empowers you to scale your real estate investment business. With REIvolution you get the best lead management system and make sure there are no leads left behind, to not just meet but exceed your goals.The entire investment process from the beginning to the end happens in the same place: lead generation, appointment creation, automatic text and email follow up, closing the contract, rehab the property and in the end sell it. On top of that, the dashboard offers you real time overview of your business and your team activity enabling you to make the quick, well-informed decisions, wherever you are.

For more information check out: www.reivolution.io
Find Alex on Linkedin: https://www.linkedin.com/in/alexandruparge/

This week on That Real Estate Tech Guy, host Jordan Samuel Fleming talks with real estate investor Brandin Pettersen, owner of RealOvative Realty. An added bonus? His perspective is technologically informed, as he’s the co-founder of REI Op-Center, a database tool for REI organization. 


Brandin’s journey to a tech-based REI business started the old-fashioned way with cell phones and Excel files, but he’s now much more comfortable with a customized CRM – InvestorFuse IF3 and smrtPhone. 

“I see a lot of guys still using their personal cell phones for business and I don't understand it.” 

Any real estate investor knows that no matter how seamless your processes are, or how organized you become, deals aren’t closing without solid leads. So as the conversation pivots towards the importance of clean data, Brandin shares his exciting new database tool, REI Op-Center. Users submit raw data and pinpoint where the most leads,deals and contracts are coming from. Brandin emphasizes the importance of simply understanding your data. 

“Whether you have a big platform like REI Op-Center, or you're just in Excel, it is important that you have somebody on your team who’s able to figure out what deals you got, where they came from, what list source they came from, what skip source you use, what month you pulled it and how many times you've pulled it to know where you should be putting more of your money.” 


Brandin sings the praises of having a dedicated data analyst on his team, as well as points out when it’s best for entrepreneurs - or solopreneuers – to recognize when to put the Superman cape down and stop trying to do everything yourself. He emphases that “if you don't have a system to find a person, find a who to help you with the how. Who not how.” 


Jordan rounds out the episode with the Fast Five to give you quick tips on how to grow your real estate business and learn what’s most important to Brandin’s tech stack!


About Brandin
Brandin Pettersen has been in the real estate business for over 12 years, is the owner of RealOvative Realty and co-founder of REI Op-Center. He started off as a deal analyzer, then real estate agent, then wholesaler and flipper. He's done it all, ridden several economic cycles, and now focuses on building an incredible remote team of rockstars.

Find Brendin on Linkedin: https://www.linkedin.com/in/mrrealovative/
Find Brendin on Instagram: https://www.instagram.com/mr.realovative
Let's Talk Real Estate and Stuff Website: https://letstalkrealestate.tv/

 
About That Real Estate Tech Guy Podcast
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.