The AI Content Revolution | Dual Source Discourse #66

AI IN CONTENT CREATION: MARKETING & PROCUREMENT PERSPECTIVES In this episode, Sarah and Dr. Elouise dive into the role of AI in content creation and its impact on marketing and procurement. Sarah shares insights from her perspective as a marketer actively using AI to generate campaigns, while Elouise brings her lens as a heavy consumer of AI-generated content. Together, they discuss the opportunities and challenges of adopting AI tools, from improving efficiency and creativity to grappling with issues of authenticity, originality, and trust. They explore how AI can be applied to storytelling, thought leadership, and procurement-specific content, offering a balanced view of what’s possible today—and what to watch out for tomorrow. Key Points: • AI as a Dual Force: How marketers are using AI to create content and how buyers/consumers are engaging with it. • Efficiency vs. Authenticity: The tension between faster output and maintaining originality and human connection. • Applications in Procurement: Opportunities for AI in sourcing insights, supplier communication, and thought leadership. • Future Outlook: Why adaptability and discernment are essential as AI tools evolve and reshape industries. ✨Highlights✨ 00:00 Introduction: why AI is becoming relevant to every career path 05:02 Personal vs. work use of ChatGPT and how people apply it differently 09:59 Setting the stage: the premise of today’s conversation on AI in content 15:10 Realization: so much modern content online is AI-created 20:08 Dr.Elouise notes YouTube as a major source of AI-generated media 25:41 Structuring AI outputs into usable Q&A formats for clarity 30:14 AI tools generating “10 best” recommendations and their implications 35:13 Using AI effectively when ramping up or launching new initiatives 40:24 The risk of all content sounding the same due to overuse of AI 45:25 Wrap-up and preview of the next episode Please make sure to subscribe so you don’t miss an episode and, as always, submit questions and topics suggestions for future podcasts ⁠⁠here: https://shorturl.at/PbNi6 Follow us on YouTube for episode video recordings: https://rb.gy/t5hbw8 Hosts: Sarah Scudder and Dr. Elouise Epstein Producer: Sabrina Mougin