Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.
We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.
Now let's talk about how we can..... "Create Togetherness"!
How Customer Success Can Create Better Alignment w/ Nick Mehta
In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth.
The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do.
Podcast: Onboarding for ReThink Small Business
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm uses a science-backed methodology to help organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.
EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler
This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.
EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.
This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Manage Your Message” podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants, researchers, and high-level negotiators.
EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyer's Attention w/ Andre Piazza
This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.
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How to improve Sales and Marketing alignment
Jeff is on to something here. He explores how Sales and Marketing can (and should) align. Professionals from both sides will enjoy these interviews.
Jeff is a good interviewer with great guests on this interesting topic.