45 episodes

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.

We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.

Now let's talk about how we can..... "Create Togetherness"!

The Alignment Podcast Jeff Davis

    • Business
    • 5.0 • 15 Ratings

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.

We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.

Now let's talk about how we can..... "Create Togetherness"!

    How Customer Success Can Create Better Alignment w/ Nick Mehta

    How Customer Success Can Create Better Alignment w/ Nick Mehta

    In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth.
     
    The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do.
     
    In our conversation we discuss:
    Why sales is no longer a one-time activity The role customer success plays in accelerating growth Triggers that indicated that more attention needs to be paid to customer success in your organization How Marketing and customer success should work together to optimize results

    • 22 min
    EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

    EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

    This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.
    In our conversation we discuss:
    What value Sales Enablement provides today’s B2B organization
    Where the majority of companies are getting it wrong when it comes to their established sales process
    How to ensure Sales Enablement doesn’t become the “fixer of broken things”
    The key benefits that Sales Enablement can offer the marketing team
    Additional Resources:
    Company Website
    Engage with Ed on LinkedIn and Twitter
    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

    • 21 min
    EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

    EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

    This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.
    In our conversation we discuss:
    What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way
    How the evolution of sales tech has changed the buyer-seller relationship
    Why telling sales reps to just increase their activity level alone won’t lead to improved sales results
    How sales leaders can interact differently with Marketing to get what they need to hit their numbers
    Additional Resources:
    “Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)
    Sales Hacker
    Max’s Personal Website
    Engage with Max on LinkedIn and Twitter
    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

    • 29 min
    EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.

    EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.

    This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Manage Your Message” podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants, researchers, and high-level negotiators.
    In our conversation we discuss:
    How access to information has changed the world for B2B sellers
    Why clarity and consistency are vital to selling “change”
    How Marketing should be contributing to the sales playbook
    Additional Resources:
    Jim’s website
    Engage with Andre on LinkedIn and Twitter
    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

    • 31 min
    EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyer's Attention w/ Andre Piazza

    EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyer's Attention w/ Andre Piazza

    This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.
    In our conversation we discuss:
    Why modern buyers aren’t giving your sales reps their attention
    Product marketing’s role in the effort to align Sales and Marketing
    How product marketing can help sales reps deliver personalized content and messaging to different customer personas throughout the buying experience
    Additional Resources:
    ProductTank Austin meetup
    Octanage podcast (in Portuguese)
    Engage with Andre on LinkedIn and Twitter
    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

    • 23 min
    EP. 40 - What It Takes To Have A Successful Sales 2020 Sales Kickoff Meeting

    EP. 40 - What It Takes To Have A Successful Sales 2020 Sales Kickoff Meeting

    This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.
    In our conversation we discuss:
    What an effective sales kickoff meeting looks like in 2020 and beyond
    What sales leaders really want from marketing to help them achieve their goals
    How marketing can enable Sales to have better conversations with target buyers
    Additional Resources:
    Combo Prospecting (Tony’s book)
    Tony’s Website
    Engage with Tony on LinkedIn and Twitter
    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

    • 23 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Gr8ness25 ,

Love it

Amazing content.

_Ictus ,

How to improve Sales and Marketing alignment

Jeff is on to something here. He explores how Sales and Marketing can (and should) align. Professionals from both sides will enjoy these interviews.

yepyepyep48 ,

Great guests

Jeff is a good interviewer with great guests on this interesting topic.

Top Podcasts In Business

iHeartPodcasts
Ramsey Network
NPR
Morning Brew
Jocko DEFCOR Network
Andy Frisella #100to0