37 min
The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing Product Marketing Life
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- Marketing
In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.
During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. This is a must-listen for anyone looking to formalize or improve cross-functional relationships.
While you're here, why not become a PMA Pro Member?
In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.
During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. This is a must-listen for anyone looking to formalize or improve cross-functional relationships.
While you're here, why not become a PMA Pro Member?
37 min