The Art of Branding, Rebranding, and Embracing AI in Your Business featuring Mark Drager

"The truth is that any time that you are hoping to get a message in front of someone and persuade them in some way, that touches your brand."

In this episode of Lead with Culture, Mark Drager, CEO of SalesLoop, takes us beyond the basics of branding to explore what truly defines a brand. It’s not just about logos or visuals, it’s about how your company shows up, communicates, and creates emotional connections. Mark shares practical strategies for effective rebranding, and gives us tips on how to maintain consistency and impact throughout the process. He also shares his thoughts on using AI in your business, and encourages us to embrace its potential without hesitation.

In this episode, you’ll discover:

• How branding goes beyond visuals to reflect how organizations present themselves
• Communicating your core essence through effective branding
• Why branding should be treated as a strategic asset, not just a design update

Things to listen for:

(00:00) Intro

(02:09) Why companies should care about having a strong brand in the marketplace

(06:07) Differentiating branding from culture  

(07:29) What makes a good brand

(17:01) How to rebrand a non-profit

(30:26) How AI has impacted branding beyond logos and taglines

Resources:

• Floyd Coaching
• The Culture Assessment
• Matthew Kelly’s Books
• Floyd Coaching’s Blog

Connect with the Host & Floyd Coaching:

• Kate Volman’s Linkedin
• Floyd Coaching on Linkedin
• Floyd Consulting on Facebook
• Floyd Consulting on Twitter
• Floyd Consulting on YouTube
• Floyd Consulting on Instagram