The Articulate Fly The Articulate Fly

Embark on a journey through the world of fly fishing with host Marvin Cash as he welcomes Morten Valeur, co-founder of Ahrex Hooks, to The Articulate Fly. In this episode, they delve into the Scandinavian approach to fishing, the artistry of fly tying and the science behind hook design.
Morten, hailing from Denmark, recounts his earliest fishing memories by a small pond, setting the stage for a life-long passion. He shares his transition from spinning gear to fly fishing and the influence of American fishing literature on his development as an angler.
The conversation takes a turn towards the business side of things as Morten discusses the inception of Ahrex Hooks, the challenges of keeping stock during the COVID-19 pandemic and the importance of listening to the fishing community to perfect hook designs.
Listeners will gain insight into the collaborations with fly fishing legends like Bob Popovics and Bob Clouser, understanding the nuances of hook features and the future of Ahrex Hooks, including an exciting teaser about an upcoming project with Blane Chocklett.
Marvin and Morten also touch upon the value of real-life connections in the fly fishing industry, despite the digital age's convenience. Tune in for an episode filled with wisdom, nostalgia and the shared love for the sport that binds us all.
Tight lines and inspired tying await you in this episode of The Articulate Fly!
All Things Social Media
Follow Ahrex on Facebook, Instagram and YouTube.
Follow us on Facebook, Instagram, Twitter and YouTube.
Support the Show
Shop on Amazon
Become a Patreon Patron
Subscribe to the Podcast
Subscribe to the podcast in the podcatcher of your choice.
Advertise on the Podcast
Is our community a good fit for your brand? Advertise with us.
In the Industry and Need Help Getting Unstuck?
Check out our consulting options!
Helpful Episode Chapters
0:00 Introduction
1:02 Early Fishing Memories
7:05 Mentors in Fly Fishing
9:09 Scandinavian Fishing Culture
12:53 Starting Fly Tying
15:13 Favorite Flies to Tie
24:36 Birth of Ahrex Hooks
38:19 Understanding the Importance of Hooks in Fly Fishing
43:22 Design Process for New Fly Hooks
48:19 Evolution of Hook Design at Ahrex

On the latest episode of The Articulate Fly, host Marvin Cash is joined by George Costa from TCO Fly Shop in State College for a central PA fishing report that's as real-time as it gets. George, ever the optimist despite the soggy conditions, gives us the lowdown on the rising rivers and how the recent deluge is affecting local hatches and fishing prospects.
With the Juniata and other waterways already swollen, George shares his insights on where to find fishable water and how to adapt techniques for success. Expect to hear about the strong sulphur and March brown hatches that have been delighting anglers, and get tips on dry fly fishing in murky conditions, streamer tactics and the underrated effectiveness of wormy patterns along the banks.
Marvin and George also discuss the community's buzz around the new TCO Fly Shop in Muncy, the upcoming All Fins In tournament benefiting the Clearwater Conservancy and the hot demand for fly fishing classes and guide trips.
As always, we encourage your questions and offer the chance to win some Articulate Fly swag and other cool prizes from the shop. So, stay dry, stay safe and, remember, when the rivers recede, it's your time to shine. Tight lines!
All Things Social Media
Follow TCO on Facebook, Instagram and Twitter.
Follow us on Facebook, Instagram, Twitter and YouTube.
Support the Show
Shop on Amazon
Become a Patreon Patron
Subscribe to the Podcast
Subscribe to the podcast in the podcatcher of your choice.
Advertise on the Podcast
Is our community a good fit for your brand? Advertise with us.
In the Industry and Need Help Getting Unstuck?
Check out our consulting options!

Join host Marvin Cash as he kicks off the season with Dustin White for the inaugural "On the Water" episode of The Articulate Fly. Dustin, braving the unpredictable Wyoming weather, shares his recent experiences on the water, where the usual early season nymph action has been delightfully complemented by some unexpected dry fly and streamer success.
Dustin highlights how the mild winter has led to early migrations of fish up the North Platte River, providing anglers with exceptional opportunities for a fruitful catch. As they discuss the current conditions, Dustin gives a nod to the blue wing hatches and the exciting prospects they bring for the surface action enthusiasts.
The episode also features a local flavor segment, spotlighting Frank's Butcher Shop in Casper, Wyoming. This beloved establishment isn't just a place to pick up top-quality cuts of meat; it's a culinary haven for hearty meals and creative cocktails, complete with communal seating and a welcoming atmosphere.
Marvin and Dustin discuss their favorite menu items, from the loaded Bloody Marys to the beef tenderloin quesadillas, and Dustin's go-to Bartender's Burger. Plus, Marvin reveals the convenience of Frank's drive-through liquor store service, perfect for grabbing steak and drinks on the go.
Wrapping up, Dustin shares details about the Ugly Bug Fly Shop, the hub for all things fly fishing in central Wyoming, from gear and guide services to destination travel advice. With summer hours in effect, the shop is ready to serve the needs of every angler.
As always, listeners are encouraged to send in questions for the chance to win prizes in future episodes. Despite the chill, Marvin leaves us with a reminder of the joys of fly fishing: no matter the weather, there's always an adventure waiting on the water. Tight lines!
To learn more about Dustin, check out our full length interview.

All Things Social Media
Follow Ugly Bug Fly Shop on Facebook, Instagram, Twitter and YouTube.
Follow Dustin on Instagram.
Follow us on Facebook, Instagram, Twitter and YouTube.
Support the Show
Shop on Amazon
Become a Patreon Patron
Subscribe to the Podcast
Subscribe to the podcast in the podcatcher of your choice.
Advertise on the Podcast
Is our community a good fit for your brand?...

Host Marvin Cash reels in another exciting East Tennessee fishing report with local expert Ellis Ward on The Articulate Fly. As the seasons shift, Ellis shares his enthusiasm for the potential dry fly action, thanks to the upcoming weather changes bringing consistent rainfall and cooler temperatures to the region.
Ellis discusses the impact of recent water releases on the South Holston River, creating opportunities for anglers to explore waters that have been unfished for months. With the unlocking of predator lies and the dispersal of debris, the stage is set for a dynamic fishing experience. He highlights the promise of the sulphur hatch and offers sage advice on fly selection, including his trusty submerged midge patterns and topwater strategies.
Responding to a listener's question, Ellis delves into his favorite midge patterns for the season, emphasizing the effectiveness of a black zebra midge with a touch of shine. For surface action, he suggests patterns like the Griffith's Gnat and the CDC Puff Daddy, while also providing tips for managing tiny flies and delicate hook sets.
Whether you're a seasoned angler or new to the waters of East Tennessee, this episode is a treasure trove of insights and tips from Ellis Ward. Tune in to refine your approach, learn what's hatching and get ready to make the most of the upcoming conditions.
To learn more about Ellis, check out our interview!
All Things Social Media
Follow Ellis and Flyzotics on Instagram.
Follow Ellis on YouTube.
Follow us on Facebook, Instagram, Twitter and YouTube.
Support the Show
Shop on Amazon
Become a Patreon Patron
Subscribe to the Podcast
Subscribe to the podcast in the podcatcher of your choice.
Advertise on the Podcast
Is our community a good fit for your brand? Advertise with us.
In the Industry and Need Help Getting Unstuck?
Check out our consulting options!

Host Marvin Cash is joined by Southwest Virginia's own Matt Reilly on The Articulate Fly for an insightful fishing report that anglers won't want to miss. Matt shares his observations on the recent weather patterns and how they're influencing post-spawn smallmouth bass behavior in the region.
In this episode, Matt delves into the nuances of fishing during the transitional post-spawn period, offering tips on how to adjust tactics for fish that are recovering from the rigors of spawning. He provides a detailed analysis of river conditions and the impact of fluctuating water temperatures on fish activity, including the shift from pre-spawn to post-spawn stages.
Listeners will learn about the importance of handling fish responsibly during this sensitive time and gain an understanding of the various factors that contribute to a successful catch. Matt also answers a listener's question about the key river indicators for when to start focusing on topwater fishing, giving valuable advice on the types of topwater tactics to employ based on water temperature, bug activity and fish behavior.
Whether you're planning your next fishing trip or simply looking to deepen your knowledge of smallmouth bass habits, this conversation with Matt Reilly is packed with practical advice and fascinating insights. So grab your gear, tune in and get ready to elevate your fishing experience in Southwest Virginia.
To learn more about Matt, check out our full length interview.
All Things Social Media
Follow Matt on Instagram.
Follow us on Facebook, Instagram, Twitter and YouTube.
Support the Show
Shop on Amazon
Become a Patreon Patron
Subscribe to the Podcast
Subscribe to the podcast in the podcatcher of your choice.
Advertise on the Podcast
Is our community a good fit for your brand? Advertise with us.
In the Industry and Need Help Getting Unstuck?
Check out our consulting options!

Join host Marvin Cash as he explores the intricate world of advanced fly casting with the expertise of Mac Brown on The Articulate Fly. In this episode, Mac unpacks the mechanics of loops, the importance of movement coordination and the efficiency of full arm casting. As they dissect the subtleties of casting strokes and the role of the wrist, arm and shoulder at varying distances, listeners are treated to a masterclass in technique.
Delving into the history of casting styles, Mac reflects on how the pioneers of fly fishing established methods that remain the benchmark for top casters today. He emphasizes the advantages of a relaxed tempo, the power of a simple squeeze and the surprising outcomes of slowing down one's casting rhythm.
Whether you're honing your short-range accuracy or extending your reach, this conversation is a goldmine of insights. Tune in for a dose of casting wisdom and inspiration, and remember, as Mac and Marvin agree, sometimes slowing down is the key to casting success.
All Things Social Media
Follow Mac on Facebook, Instagram and Twitter.
Follow us on Facebook, Instagram, Twitter and YouTube.
Support the Show
Shop on Amazon
Become a Patreon Patron
Subscribe to the Podcast
Subscribe to the podcast in the podcatcher of your choice.
Advertise on the Podcast
Is our community a good fit for your brand? Advertise with us.
In the Industry and Need Help Getting Unstuck?
Check out our consulting options!