The B2B Marketer

Robert Baillieul

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Exploring what’s working, what isn’t, and what comes next for B2B marketers.

6월 18일

Why More Marketing Activity Doesn't Generate More Leads with Noah Matthews

Marketing teams are producing more content than ever. More blog posts. More webinars. More email campaigns. More landing pages. So why do so many companies still struggle to generate leads? In this episode of The B2B Marketer, Rob Baillieul sits down with Noah Matthews, Business Development Advisor at BeResponsive Media. Noah explains why marketing teams often get stuck chasing new initiatives before existing ones have a chance to work, and how stronger alignment between sales and marketing can create better results. The conversation also explores AI's growing role in marketing. Rather than replacing marketers, Noah argues the technology is increasing the value of strategy, judgment, and understanding how customers actually make buying decisions. Noah Matthews is a Business Development Advisor at BeResponsive Media, a B2B marketing agency focused on helping organizations align marketing efforts with business goals. His work sits at the intersection of sales enablement, marketing strategy, and business development. Connect with Noah on LinkedInLearn more about BeResponsive Media ⁠

40분
6월 4일

What Most Marketers Misunderstand About AI

Most people think AI is about automating repetitive tasks or generating content faster. But according to Anthony Nestel, the real opportunity is much bigger than that. In this episode, Rob chats with Anthony, Committee Member at the Halifax AI Collective and Head of Digital Advertising at MadBarn, about why AI could become for small businesses what Shopify was for eCommerce. They explore synthetic customer panels, AI-powered market research and the growing ability for lean teams to do work that once required massive budgets and headcount. Connect with ⁠⁠Anthony on LinkedIn⁠⁠. Enjoying the show? Subscribe and leave a review!

41분
5월 21일

David vs. Goliath: Marketing at a Startup with No Budget

Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing. 📹 Mentioned: ⁠Skyline Trail – Cape Breton⁠ Enjoying the show? Subscribe and leave a review!

26분
5월 7일

The Future of Content Marketing

The future of content marketing isn’t about speed. It’s about strategy. In this episode of The B2B Marketer, I’m joined by ⁠Warren Lawless⁠, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI reshapes the marketing world. We explore the rise of individual contributors, the fall of entry-level roles, and why human creativity and proprietary data are becoming your biggest advantages. Learn more about Warren at ⁠warrenlawless.com⁠. Subscribe, share, and let us know what you think!

40분
4월 23일

The New Rules of Content Marketing in the Age of AI

Is AI the end of marketing as we know it, or just the beginning? In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever. We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days. Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn. I’d love your feedback.

46분

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Exploring what’s working, what isn’t, and what comes next for B2B marketers.

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Robert Baillieul
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2025년 - 2026년
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5
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The B2B Marketer