The B2B Marketer

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The B2B Marketer

16/12/2025

The Future of Content Marketing

The future of content marketing isn’t about speed. It’s about strategy. In this episode of The Cybersecurity Marketer, I’m joined by ⁠Warren Lawless⁠, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI reshapes the marketing world. We explore the rise of individual contributors, the fall of entry-level roles, and why human creativity and proprietary data are becoming your biggest advantages. Learn more about Warren at ⁠warrenlawless.com⁠. Subscribe, share, and let us know what you think!

40 phút
09/12/2025

David vs. Goliath: Marketing at a Startup with No Budget

Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing. 📹 Mentioned: ⁠Skyline Trail – Cape Breton⁠ Enjoying the show? Subscribe and leave a review!

26 phút
02/12/2025

The New Rules of Content Marketing in the Age of AI

Is AI the end of marketing as we know it, or just the beginning? In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever. We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days. Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn. I’d love your feedback.

46 phút
25/11/2025

Start Here: The Fintech Marketer (Trailer)

Trust is expensive to earn and easy to lose. The Fintech Marketer explores how the best teams build credibility, cut through skepticism, and grow in one of the most regulated, high-stakes industries on the planet. Every other Tuesday, host Robert Baillieul sits down with marketing leaders across fintech to unpack what’s working, what’s failing, and what they’ve learned the hard way. Expect candid conversations, practical insights, and field-tested ideas you can apply immediately. No fluff. No theory. Just smart tactics you can turn into growth. Hit follow and get the first full episode as soon as it drops.

1 phút

TRAILER

Start Here: The Fintech Marketer (Trailer)

Trust is expensive to earn and easy to lose. The Fintech Marketer explores how the best teams build credibility, cut through skepticism, and grow in one of the most regulated, high-stakes industries on the planet. Every other Tuesday, host Robert Baillieul sits down with marketing leaders across fintech to unpack what’s working, what’s failing, and what they’ve learned the hard way. Expect candid conversations, practical insights, and field-tested ideas you can apply immediately. No fluff. No theory. Just smart tactics you can turn into growth. Hit follow and get the first full episode as soon as it drops.

25/11/2025

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The B2B Marketer

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The B2B Marketer