Data-Driven Marketing Tips w/ Fractional CMO, Rachael Woods

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What do 9 grids for Instagram & SEO have in common? They’re both things that a fractional CMO can help business owners with! With a variety of marketing channels, tools, & platforms available—how are you supposed to know where you should be & what to say? Rachael Woods joins me to talk about data-driven marketing. We go deep into what that means, how to analyze the data, & what tools and support are available to you. No matter if you call yourself a solopreneur or supported CEO—this episode will help you make smarter marketing moves in 2024 & beyond!

With this episode you’ll be able to:

• Learn what a fractional CMO is & how they can support your business.
• Discover the 3 questions you need to ask to make smarter marketing decisions.
• Uncover what data-driven marketing means & which data you need to gather.
• Learn how to create a 9-grid for your Instagram profile.

Mentioned Resources:
DIY SEO guide
The Marketing Mix
DIY Static 9-grid for Instagram

Connect w/ Rachael:
Website
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple &

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