SEO for Established Entrepreneurs: The Basic B

Jess Brooks’ Case Study Training Experience as a Copywriter

UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess.

“I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?”

The rest is history. (And is called The Case Study Training Program.) If you’re curious about offering DFY case studies as a copywriter—press play now to hear about it from Jess!

With this episode you’ll be able to:

  • Learn which case study resource is Jess' favorite.
  • Discover how to use case studies on sales pages (2 examples).
  • Learn how Jess wrote a case study in less than 1 week!
  • Uncover why case studies are the ultimate show note tell.


Get the full show notes here: https://brittanyherzberg.com/blog/case-study-course-review-with-copywriter-jess-brooks

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Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

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