100 episodes

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place.

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process The B2B Revenue Network

    • Education
    • 4.5 • 140 Ratings

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place.

    HOW TO SELL CHANGE AS WELL AS YOUR PRODUCT IN B2B SALES AND SELLING

    HOW TO SELL CHANGE AS WELL AS YOUR PRODUCT IN B2B SALES AND SELLING

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 44 min
    HOW COMPOUND SELLING CAN DRIVE YOUR SALES IN B2B SELLING

    HOW COMPOUND SELLING CAN DRIVE YOUR SALES IN B2B SELLING

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses: 
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 49 min
    HOW TO DEVELOP THE BEST CAREER STRATEGY IN B2B SALES AND SELLING

    HOW TO DEVELOP THE BEST CAREER STRATEGY IN B2B SALES AND SELLING

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 45 min
    HOW TO GET PEOPLE TO WANT TO TALK WITH YOU IN B2B SALES

    HOW TO GET PEOPLE TO WANT TO TALK WITH YOU IN B2B SALES

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 36 min
    HOW TO USE THIS ANALOGY TO LEARN HOW TO SELL MORE NOW IN B2B SALES

    HOW TO USE THIS ANALOGY TO LEARN HOW TO SELL MORE NOW IN B2B SALES

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 31 min
    WHAT THE INSIDE OF A ENTERPRISE DEAL LOOKS LIKE AND HOW TO WIN IT

    WHAT THE INSIDE OF A ENTERPRISE DEAL LOOKS LIKE AND HOW TO WIN IT

    Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM
    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.  
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:
     
     
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     

    • 25 min

Customer Reviews

4.5 out of 5
140 Ratings

140 Ratings

Ken Mazaika ,

Podcast is great - course is even better

Just signed up for the SDR course.

My mind is blown. Brian is a genius. He makes it all extremely easy.

davebubs812 ,

Motivational with pro tips

Bosses want results, their bosses also, with little to aid in pursuit of such.

Brian’s podcast brings some sanity to the profession. As SDR/ AE for SMB in other roles. Becoming better is #1. Brian has enabled this desire even when the road is rough!

5 stars all day!

jfr3213 ,

Insightful

A great approach with excellent guests in a new world of selling.

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