The Broker Brunch

With Brian Whelan and Mitchel Flaherty
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Casual conversations over mimosas discussing the life of a broker. 

  1. #54 Zach McHugh & Jack Shulman - Exploring the Current State of the Industrial Real Estate Market

    FEB 5

    #54 Zach McHugh & Jack Shulman - Exploring the Current State of the Industrial Real Estate Market

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty Industrial real estate continues to outperform, but only for operators who understand the details that most investors miss. In this episode of Broker Brunch, Mitchel Flaherty sits down with Zach McHugh (Sitex Group) and Jack Shulman (B&D Holdings) to break down what is really driving today’s industrial market.  From shallow bay demand and IOS strategy to sale-leasebacks, environmental risk, and the flood of institutional capital entering the space, they share how experienced owners consistently win while new entrants get caught by hidden risks. They also unpack why functionality beats flash, why multi-story industrial struggles in NYC, how PFAS contamination can kill deals overnight, where Florida is outperforming New York, and why 2026 could see a major surge in leasing and transaction velocity. If you invest, broker, or operate in industrial real estate, this is a practical look at what actually matters on deals today. Connect with us on LinkedIn: Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

    37 min
  2. #53 Rod Santomassimo - The Secret to Long-Term Success in CRE Brokerage

    JAN 4

    #53 Rod Santomassimo - The Secret to Long-Term Success in CRE Brokerage

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty In this episode of Broker Brunch,  Rod Santomassimo, founder of The Massimo Group, joins us to unpack what actually drives long-term success in commercial real estate brokerage. We talk about the mindset shift from chasing transactions to building a real business, why specialization and discipline separate top producers from everyone else, and how systems and coaching turn effort into consistent results. Rod also shares how AI is changing prospecting, marketing, and even exclusivity timelines, and what brokers need to do now to stay ahead. Guest Rod Santomassimo: https://www.linkedin.com/in/crecoach Connect with us on LinkedIn: Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/ (00:00) Preview and Intro (03:34) Why Brokers Stay Stuck (05:45) What Top Brokers Do Differently (07:41) Impact of AI on CRE (13:34) The Scaling Order That Works (18:10) The Two Career Killers (21:06) Know Your Client Better Than They Do (24:57)  LinkedIn, Content Cadence, and Old-School Mailers (26:25) How Much to Invest in Career Growth (28:57) The Future of Real Estate Brokerage

    30 min
  3. #52 Lev Mavashev & George Gianopoulos - The Real Reason Why NYC Rents Keep Breaking Records

    12/28/2025

    #52 Lev Mavashev & George Gianopoulos - The Real Reason Why NYC Rents Keep Breaking Records

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty Lev Mavashev of Alpha Realty and George Gianopoulos of King’s Capital break down what is really happening in the New York City multifamily market, from record high rents and extreme supply constraints to the sharp divide between prime assets and rent stabilized buildings. In this episode, they explain how boutique firms are competing with institutional players, why foreign capital is aggressively buying NYC multifamily, how value add strategies actually work on the ground, and what investors, brokers, and operators should expect as activity ramps up heading into 2026. Connect with us on LinkedIn Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

    43 min
  4. #51 Jeff Gural - Why Conservative Leverage Beats Timing the Market

    12/18/2025

    #51 Jeff Gural - Why Conservative Leverage Beats Timing the Market

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty Jeff Gural is one of the most influential yet low profile figures in New York City real estate, with a career spanning construction, brokerage, long term ownership, and large scale development. In this episode, he shares his full story, from his early days in construction to building Newmark, forming GFP Real Estate, owning iconic NYC assets, and navigating decades of market cycles, regulatory shifts, and political complexity. This conversation covers the realities of surviving real estate downturns, lessons learned from partnerships under pressure, tax law changes that reshaped the industry, the evolution of the NYC office market, and his unexpected rise as a casino and racino owner. Jeff explains how conservative leverage, asset quality, and patience allowed him to perform well in difficult markets and why long term thinking continues to matter more than ever for investors, operators, and developers today. Connect with us on LinkedIn: Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

    53 min
  5. #50 DJ Johnston and Stephen Palmese - How Brooklyn Developers Are Beating The High Rate Environment

    11/27/2025

    #50 DJ Johnston and Stephen Palmese - How Brooklyn Developers Are Beating The High Rate Environment

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty DJ Johnston and Stephen P. Palmese unpack the competitive edge that consistently separates Brooklyn’s most successful investors and brokers from the pack and explain how local expertise and timing cycles shape every major decision. In this episode, they go deep into how neighborhood level fundamentals, shifting lender expectations, and policy changes like City of Yes are creating new opportunities for disciplined operators who know how to translate micro market data into real strategy. Hear their breakdown of today’s development economics, private credit trends, and the importance of authentic relationship driven brokerage in a market where information and timing are everything. Connect with us on LinkedIn Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

    1h 1m
  6. #49 Seth Weissman - Why Private Credit Is Winning the New Real Estate Cycle

    11/20/2025

    #49 Seth Weissman - Why Private Credit Is Winning the New Real Estate Cycle

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty Seth Weissman went from buying small buildings in New York City to building Urban Standard Capital into a national private credit platform. In this episode, he breaks down how he identified opportunities traditional lenders were ignoring, why today’s middle market is the most attractive part of the capital stack, and how private credit can deliver consistent income with strong downside protection. Hear his insights on raising third party capital, underwriting in a higher rate environment, and scaling a lending business that now operates across the country. Connect with us on LinkedIn Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

    53 min
  7. #48 Jed Garfield - The Untold Story Behind NYC’s Townhouse King

    11/13/2025

    #48 Jed Garfield - The Untold Story Behind NYC’s Townhouse King

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty  Jed Garfield has spent decades at the center of New York City’s townhouse market, leading family firm Leslie J. Garfield & Co and helping shape how townhouses and brownstones are bought and sold across Manhattan and Brooklyn. In this episode of Broker Brunch, hosts Michael Flaherty and Brian Whelan sit down with Jed to uncover how a boutique, townhouse only brokerage became a go to name for high end sellers, why specialization beats being a generalist, and how door knocking, storytelling, and long term relationships can turn one listing into a hundred million dollars of business. You will learn how life events really drive townhouse sales, why Jed has turned down offers to sell the firm, how partnerships in London and Brooklyn fit into his strategy, and what today’s townhouse market means for brokers, owners, and investors who want to win in New York real estate Connect with us on LinkedIn Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

    56 min
  8. #47 Francis Greenburger - The $4 Billion Real Estate Empire That Survived Every Market Crash

    11/06/2025

    #47 Francis Greenburger - The $4 Billion Real Estate Empire That Survived Every Market Crash

    Check out our current listings here: https://www.ripcony.com/property-listings/?broker=Brian%20Whelan%2C%20Mitchel%20Flaherty Francis Greenburger has seen it all - from the 1970s housing crash to the 2008 financial crisis.  In this episode, the Time Equities CEO reveals how he survived and thrived in every downturn by diversifying globally, buying below market value, and never over-leveraging. Hear his timeless lessons on resilience, creativity, and risk management that every real estate investor should know. Connect with us on LinkedIn Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/ Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/ (00:00) Intro (01:08) Lessons from Early Years (04:58) The $150 Deal That Started It All   (06:16) Becoming the Co-op King of New York   (08:20) Why NYC Is Tough for Owners Today   (10:02) When 2,000 Banks Failed   (11:40) First Brooklyn Buy Below Market   (13:44) Finding Value Where Others See Risk   (19:41) Why Credibility Beats Price in Deals   (21:43) Diversifying Beyond New York   (24:04) The Holland Story (28:20) Currency Doesn’t Matter If the Deal Is Right   (32:57) Why Europe Converts Offices Better Than the U.S.   (35:42) The Pivot That Saved a $400M Project   (41:24) ‘Autobiography of a Skyscraper’   (46:34) Saving 50 West Street After the GFC   (52:44) My Motto: Expect the Unexpected   (55:16) Rebuilding Boynton Beach   (01:01:10) Why I Put Art in Every Building   (01:04:25) The Sculpture Tenants Hated   (01:07:50) The Vision Behind Art Omi Pavilions

    1h 25m
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Ratings & Reviews

4.4
out of 5
7 Ratings

About

Casual conversations over mimosas discussing the life of a broker. 

Information

  • Creator
    With Brian Whelan and Mitchel Flaherty
  • Years Active
    2023 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © 2026 The Broker Brunch
  • Show Website
    The Broker Brunch