Own Your Business

Sam Jacobson with Ideaction
  • 4.9(64개의 평가)
  • 기업 운영

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.

  1. 5일 전

    Listener Fave: Perfectionism's Upsides and Downsides

    You've probably told yourself you're a perfectionist like it's a badge of honor. Detail-oriented. High standards. Won't put your name on anything that isn't right. But what if perfectionism isn't your superpower? What if it's the reason your website still isn't live, your inquiry response takes three hours to write, and you've been "almost ready" to raise your prices for six months? This episode is one of our most listened-to episodes ever, and we're bringing it back because summer is exactly when perfectionism tends to win. Busier schedules, less margin, more reasons to delay the thing you know you should do. Katy and I are both perfectionists. Different kinds, it turns out. And in this episode, we get honest about what that actually looks like in a real business and a real marriage, including how each type quietly sabotages your growth in ways you might not even recognize yet. If you've ever delayed a decision because the timing wasn't perfect, or finished something only to immediately wonder if it was good enough, this one was made for you. You'll walk away with language for what's actually happening when you stall, overthink, or avoid, and a clearer picture of where your particular brand of perfectionism is costing you the most. Summer is short. Don't spend it stuck.

    47분

  2. 6월 22일

    Handling Objections that Are NOT about Money

    Someone just pushed back on your price. Maybe they said they need to think about it. Maybe they told you they found someone cheaper. Maybe they went quiet. And just like that, your stomach dropped. That reaction is not a weakness. It's your brain doing exactly what it was designed to do. The problem is, a brain in fight-or-flight mode is a terrible negotiator. And if you don't know what's actually driving the objection, you're just guessing at the solution. In today's episode, Katy and I are getting into objection handling: how different buyer types push back, why "it's too expensive" is almost never the real issue, and a simple protocol you can run through every time a deal starts to wobble. If you freeze up, cave too fast, or just don't know what to say when someone questions your price, this is the episode you've been waiting for. You'll walk away with a repeatable framework and the language to use it. Now let's talk about what they're really trying to tell you.

    30분

  3. 6월 15일

    The Profitability Audit: Are You Making Money or Just Staying Busy?

    Peak season is here for many in the wedding industry. You're busy, you're booked, and you're making money. But busy and profitable aren't the same thing. And most wedding pros won't figure that out until they're burned out in October, looking back at a packed calendar and wondering why they feel so broke. Here's what nobody talks about: 80% of the things you spend your time on probably generate about 20% of your results. That's not a mindset problem. That's the Pareto Principle, and it's playing out in your business right now whether you know it or not. In today's episode, Katy and I are walking through how to run a quick profit audit on your time and your services so you can stop spending 95 cents to make a dollar. If you've ever had a full calendar and a thin margin, this one is going to sting a little — in the best way. You'll walk away knowing exactly which services to double down on, which ones to quietly kill, and how to stop letting sunk cost keep you stuck. Let's make sure your busy season actually pays off.

    26분

  4. 6월 8일

    The Upsell Conversation: Adding Value After They've Already booked

    Your clients already said yes. They signed the contract, they're on the books, and you're doing the work. But here's what most wedding pros leave on the table: the money that was never in the contract to begin with. We're not talking about squeezing clients or tacking on fees they didn't ask for. We're talking about the stuff they genuinely need and haven't thought to ask for yet. The rehearsal dinner without a plan. The day-of paper goods they assumed they'd DIY. The album they haven't considered ordering. Couples walk into a wedding without knowing what they'll need on the other end of it. That gap is your opportunity. In today's episode, Katy and I are breaking down how to ethically grow your revenue with clients who are already on your roster, where those conversations happen in the client journey, and how to bring up an upsell without sounding like you're fishing for more money. If your average booking feels like a ceiling instead of a starting point, this one's for you. You'll walk away with a practical framework for identifying upsell moments, and the language to make those conversations feel helpful instead of pushy. There's more revenue in your current client list than you think. Let's go find it.

    28분

  5. 6월 1일

    The 90-Day Sprint: Planning Quarters to Get Sh*t Done

    Your January goals called. They want to know if you're coming back. Mid-year is when most wedding pros quietly abandon the plan and go into reactive mode until the holidays. In this episode, Sam and Katy make the case for 90-day sprints over annual goals, and why right now, in the middle of busy season, is the best time to plan your next quarter. They break down how to pick the right priorities, how to build projects your brain can actually execute, and how getting one extra planning cycle done per year compounds into a serious competitive advantage. You'll learn: Why annual goals fail and what a 90-day sprint does differently How to narrow your focus to the one or two things that actually move the needle What breaking a project down to its smallest tasks does for follow-through Why the vendors pulling ahead right now are planning while everyone else is just surviving

    19분

  6. 5월 25일

    The Client Experience Map: Touchpoints That Create Raving Fans

    Most wedding vendors think the job starts and ends on the wedding day. Your clients disagree. In this episode, Sam and Katy walk through the full client journey, from the moment a couple signs a contract to long after the wedding is over. They cover what clients actually need at each stage, why so many vendors lose the plot between booking and the big day, and how small gestures at the right moments turn one-time clients into people who talk about you for years. You'll learn: Why the welcome experience right after booking is your biggest missed opportunity How to anticipate client needs before they even think to ask What separates a three-star client experience from a five-star one How the post-wedding touchpoint drives referrals more than almost anything else

    29분

  7. 5월 18일

    Energy Management for Wedding Season: Protecting Your Peak Performance

    Peak season has a way of grinding people down. Not dramatically, but slowly, week by week, until you hit November running on empty and wondering why you do this. In this episode, Sam and Katy talk through four categories of energy — physical, mental, emotional, and spiritual — and what it actually takes to protect each one across a full busy season. Sleep, hydration, client boundaries, scheduling buffers, letting go of outcomes you can't control…all contribute to preventing burnout. You'll learn: How your physical habits directly determine how much mental energy you have at work What smart scheduling boundaries look like before busy season locks in Why emotional over-investment in clients quietly drains you and how to manage it How recovery rituals at the end of a long day change everything

    32분

  8. 5월 11일

    Decision Fatigue: Why You're Exhausted and How to Fix It

    Decision fatigue is real, and it hits wedding solopreneurs hard. In this episode, Sam and Katy talk about why running a solo wedding business is so mentally exhausting — and it's not just the hours. When you're the CEO, the creative director, the accountant, and the marketing team all at once, every role brings its own set of decisions. Add constant task-switching and you've got a compounding mental load that drains your energy before the day is half over. You'll learn: Why decision fatigue hits wedding solopreneurs harder than most How to recognize it before it starts affecting your work and your sales What batching your tasks does to your brain — and why it works How to use AI, systems, and environment design to protect your mental energy

    34분
모두 보기(252개)

4.9
최고 5점
64개의 평가

소개

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.

정보

  • 제작진
    Sam Jacobson with Ideaction
  • 방송 연도
    2021년 - 2026년
  • 에피소드
    252
  • 등급
    전체 연령 사용가
  • 저작권
    © Sam Jacobson with Ideaction
  • 웹사이트 보기
    Own Your Business

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