The Conversion Collective

RTB House
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  • MARKETING

Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go.

Episodes

  1. #5: Incrementality vs. ROAS

    11/17/2025

    #5: Incrementality vs. ROAS

    Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.

    24 min
  2. #4: Myth-busting Ad Campaigns: Strategy, Conversions and Channel Choices

    11/17/2025

    #4: Myth-busting Ad Campaigns: Strategy, Conversions and Channel Choices

    More myth-busting! This time, we’re joined by Performance Expert Kylian van Vaalen to talk about strategies and channels. It’s a conversation about conversion.

    43 min
  3. #3: Myth-busting Ad Campaigns: Creatives, Automation, and Data

    11/17/2025

    #3: Myth-busting Ad Campaigns: Creatives, Automation, and Data

    Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

    15 min
  4. #2: How Important Are Creatives in Advertising, Really?

    11/17/2025

    #2: How Important Are Creatives in Advertising, Really?

    Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

    33 min
  5. #1: Payday purchases and travel trends

    11/17/2025

    #1: Payday purchases and travel trends

    We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.

    23 min

  6. 11/16/2025

    Trailer

    Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. Here's the trailer of what you can expect.

    1 min

Trailer

About

Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go.

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