The Covert Code

Anna Covert

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

  1. Maria Garaitonandia on How High-Performing Teams Talk When No One’s Watching | Covert Code | EP 110

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    Maria Garaitonandia on How High-Performing Teams Talk When No One’s Watching | Covert Code | EP 110

    What if your team’s biggest communication issues aren’t visible? In this episode of The Covert Code Podcast, Anna Covert sits down with Maria Garaitonandia, leadership coach, communication strategist, and author of Untangling Communication, to explore how communication breaks down before anyone notices. With over 20 years of experience working with global teams across the U.S., Latin America, and Europe, Maria helps leaders restore clarity, trust, and alignment before small misalignments become major problems. In this episode we discuss: • Why communication can feel “off” even when nothing is broken • Where communication breakdowns quietly begin • Why leaders avoid difficult conversations • How misalignment shows up before it’s spoken • The hidden cost of communication drift • How to rebuild trust and clarity in teams If you’re leading a team or scaling an organization, this conversation will change how you think about communication. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MARIA GARAITONANDIA Website: https://www.mariagaraitonandia.com/ YouTube: https://www.youtube.com/@MariaGaraitonandia Instagram: https://www.instagram.com/mariagaraitonandia/ Facebook: https://www.facebook.com/globalbridgestraining LinkedIn: https://www.linkedin.com/in/mariagaraitonandia/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

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  2. Freedom by Design: Michael Walsh on Scaling Without Burnout | Covert Code | EP 109

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    Freedom by Design: Michael Walsh on Scaling Without Burnout | Covert Code | EP 109

    What if your business could give you more freedom—not less? In this episode of The Covert Code Podcast, Anna Covert sits down with Michael Walsh, founder of Walsh Business Growth Institute and author of Freedom by Design, to break down how to build a business that actually works for you. With over 30 years of experience helping companies scale across North America and Europe, Michael shares the three types of freedom every business owner should be building toward—and why most never get there. In this episode we discuss: • The three types of business freedom • Why every growth stage is a different business • The real reason most companies get stuck • Why top performers fail as managers • How to build teams that actually work • Why doing less can help you grow more If you’re scaling a business or feeling stuck in your growth, this episode will change how you think about leadership and freedom. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MICHAEL WALSH Website: https://walshbusinessgrowth.com/ LinkedIn: https://www.linkedin.com/in/michael-walsh/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience, she helps businesses scale through strategy, marketing, and innovation.

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  3. Kai Cowell on Flavor, Wellness, and Entrepreneurship | Covert Code | EP 108

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    Kai Cowell on Flavor, Wellness, and Entrepreneurship | Covert Code | EP 108

    How do you build a brand that stays authentic while growing over time? In this episode of The Covert Code Podcast, Anna Covert sits down with Kai Cowell, founder of Kai Spices, to talk about entrepreneurship, wellness, and building a purpose-driven brand. Kai shares the story behind her spice company, the inspiration behind her blends, and the lessons she’s learned from years of building a business rooted in authenticity and flavor. In this episode we discuss: • How Kai Cowell built Kai Spices • The connection between flavor and wellness • Why authenticity matters in building a brand • Lessons from years of entrepreneurship • How passion can turn into a lasting business If you’re interested in entrepreneurship, food, or building a brand with purpose, this episode is full of inspiration. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH KAI COWELL Website: https://kaispices.com/ Facebook: https://www.facebook.com/kaispices808 Instagram: https://www.instagram.com/kaispices808/ Pinterest: https://www.pinterest.com/kaispices808/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

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  4. Bryan Watkins on Luxury Real Estate and Investment Strategy | Covert Code | EP 107

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    Bryan Watkins on Luxury Real Estate and Investment Strategy | Covert Code | EP 107

    Real estate investment isn’t just about buying property—it’s about strategy. In this episode of The Covert Code Podcast, Anna Covert sits down with Bryan Watkins, Strategic Real Estate Advisor at Trans-Pacific Realty and Co-Founder of UNYQE Fitness Honolulu, to explore real estate investment strategies and exit planning for business owners and investors. Bryan brings a global perspective to the conversation, with experience across the UK, Bermuda, and the United States, helping investors unlock value in luxury residential, hospitality, and commercial real estate opportunities. In this episode, we discuss: • How Bryan Watkins built a global career in real estate • The differences between luxury residential, hospitality, and commercial real estate investments • Why exit strategies are essential for business owners • Creative financing strategies like leasebacks and seller financing • How investors optimize short-term rental properties • Opportunities and risks in the Hawaii real estate market • What investors should know before entering luxury real estate Whether you're a real estate investor, business owner, or entrepreneur planning your next move, Bryan shares valuable insights on structuring deals and building long-term value. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH BRYAN WATKINS Instagram:: https://www.instagram.com/bryanwatkins/ Trans-Pacific Realty Hawaii: http://www.tprihawaii.com/ TransPac Realty: https://transpacrealty.com/ Linkedin: https://www.linkedin.com/in/bryan-watkins-31540548/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to uncover the strategies behind business growth and leadership success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

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  5. Sam Frentzel-Beyme on Simplifying Growth Through Unified Systems | Covert Code | EP 106

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    Sam Frentzel-Beyme on Simplifying Growth Through Unified Systems | Covert Code | EP 106

    What if growth didn’t have to feel so complicated? In this episode of The Covert Code Podcast, Anna Covert sits down with Sam Frentzel-Beyme, Founder of Stellant, to explore how organizations can simplify growth by aligning brand strategy, marketing execution, and technology into a unified system. With a background that includes working alongside companies like Google, Pepsi, and Johnson & Johnson, Sam has spent more than two decades helping organizations overcome the complexity created by disconnected systems. In this conversation, we explore: • Why disconnected systems slow down growth • The hidden cost of misalignment between brand, marketing, and technology • How unified systems simplify execution and strategy • The role of AI in modern growth systems • Why human expertise is still essential in an AI-driven world • How organizations can create sustainable, scalable growth If you're a leader navigating digital transformation, marketing complexity, or AI adoption, this conversation with Sam Frentzel-Beyme offers powerful insights into building systems that scale. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH SAM FRENTZEL-BEYME Stellant: https://stellant.io LinkedIn: https://www.linkedin.com/in/samfrentzelbeyme/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on leadership, business growth, and the strategies shaping the future of work.

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  6. Unlocking Team Potential with Jan Kaeo | The Covert Code | EP 105

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    Unlocking Team Potential with Jan Kaeo | The Covert Code | EP 105

    This week on The Covert Code Podcast, we’re unlocking what truly drives team performance. In this episode, Anna Covert sits down with Jan Kaeo, Principal, Owner, and Master Trainer at Dale Carnegie Training Hawaii & Guam, to explore how leaders can unlock their team’s potential using time-tested leadership principles that still work in today’s fast-changing workplace. With over 14 years of experience developing leaders across Hawaii and Guam, Jan Kaeo shares practical insights on building trust, strengthening communication, increasing engagement, and developing authentic confidence. We dive into: • What holds teams back from performing at their best • The leadership mistake that shows up across industries • How to build trust during uncertainty • Why communication is the multiplier of performance • How to unlock potential in people who don’t see it themselves • The one shift leaders can make immediately to improve engagement If you’re a leader, manager, entrepreneur, or building a team — this conversation with Jan Kaeo will give you actionable strategies you can apply right away. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JAN KAEO Dale Carnegie Training Hawaii & Guam: https://www.dalecarnegie.com/en/locations/hawaii LinkedIn: https://www.linkedin.com/in/jankaeo/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/

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  7. How Luke Hillman Turned Sustainability Into 7.7M Views | The Covert Code | EP 104

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    How Luke Hillman Turned Sustainability Into 7.7M Views | The Covert Code | EP 104

    What happens when authenticity beats algorithm strategy? In this episode of The Covert Code Podcast, Annika sits down with Luke Hillman, social media manager for Altitude Water, to unpack how an unscripted sustainability video exploded to 7.7 million views — and what it means for the future of clean water, off-grid living, and viral content. We dive into: • How Luke Hillman built organic traction without paid media • Why atmospheric water generation is gaining momentum • The dangers of contaminated aquifers and PFAS • Why mineralization matters in drinking water • Why authenticity wins over polished marketing • The future of sustainable communities and solar-powered neighborhoods If you’re interested in: Sustainability Clean water innovation Viral social media strategy Atmospheric water generation Creator economy insights This episode is for you. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH LUKE HILLMAN Instagram: @lukestoptalking Email: Luke@thehillmans.com Altitude Water: https://altitudewaterusa.com 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ #LukeHillman #AltitudeWater #AtmosphericWater #Sustainability #ViralMarketing #CreatorEconomy #CleanWater #OffGridLiving

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  8. David Blivin: Why Great Ideas Don’t Need Silicon Valley to Succeed | Covert Code | EP 103

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    David Blivin: Why Great Ideas Don’t Need Silicon Valley to Succeed | Covert Code | EP 103

    What if the next wave of world-changing innovation doesn’t come from Silicon Valley? In this episode of The Covert Code Podcast, I sit down with David Blivin, founder and managing director of Cottonwood Technology Funds and author of Crossing the Cactus, to unpack why great ideas don’t need Silicon Valley to succeed—and what it actually takes to commercialize innovation in under-resourced regions. David Blivin shares how venture capital shifted from hard tech to software (because it’s faster and cheaper to scale), why “things still matter” in the age of AI, and why the real challenge isn’t ideas—it’s money and management. We dive into what states and communities can do to build sustainable tech ecosystems, how to keep startups from relocating once they scale, and why the “people strategy” is the missing piece in most economic development plans. If you’re a founder, investor, policy leader, or someone building beyond the usual tech hubs, this conversation with David Blivin is a practical roadmap for turning innovation into real companies and real jobs. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DAVID BLIVIN Linkedin: https://www.linkedin.com/in/dblivin Cottonwood Technology Fund: cottonwood.vc/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #DavidBlivin #TheCovertCodePodcast #VentureCapital #Innovation #StartupEcosystems #HardTech #TechCommercialization #EconomicDevelopment #BeyondSiliconValley

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Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

المعلومات

  • صناع العمل
    Anna Covert
  • سنوات النشاط
    ٢٠٢٤ - ٢٠٢٦
  • الحلقات
    ١١٠
  • التقييم
    فاضح
  • موقع البرنامج على الويب
    The Covert Code