The Covert Code

Anna Covert

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

  1. Personalized Travel Powered by AI with Lou Chatta | The Covert Code | EP 115

    1d ago

    Personalized Travel Powered by AI with Lou Chatta | The Covert Code | EP 115

    🎙️ This week on The Covert Code Podcast, the topic is: The AI Experience Economy My special guest is Lou Chatta, founder of Pin Tours, an AI-powered platform transforming how people experience travel, tours, transportation, events, and local discovery. Lou is building an orchestration layer behind the experience economy — combining travel, transportation, attractions, restaurants, events, and local knowledge into personalized journeys powered by AI. From partnerships with Uber, Yelp, GetYourGuide, and FIFA World Cup host cities, Pin Tours is helping redefine what travelers do beyond the stadium, beyond the hotel, and beyond the generic itinerary. In this episode, Anna and Lou discuss how AI is changing guided experiences, how local guides can turn their knowledge into income, and why personalization is the future of travel. 🔍 WHAT YOU’LL LEARN: • What the AI Experience Economy means • How Pin Tours personalizes travel in real time • Why guided experiences have traditionally been expensive and hard to scale • How AI can digitize the knowledge of local tour guides • How travelers can customize experiences by interest, budget, time, language, and accessibility • How Pin Tours is working with partners like Uber, Yelp, and GetYourGuide • Why FIFA World Cup host cities are a major opportunity for experience-based tourism • How local guides and drivers can create new income streams • How AI can improve safety, trust, and personalization in global travel • Why the future of tourism is more personal, immersive, and intelligent 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH LOU CHATTA Pin Tours: https://pintours.com/ LinkedIn: https://www.linkedin.com/in/lou-chatta-539a3956/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links, which means we may earn a commission if you choose to make a purchase through them at no additional cost to you.

    31 min
  2. Why Curiosity Is the Ultimate Competitive Advantage | The Covert Code | EP 114

    May 22

    Why Curiosity Is the Ultimate Competitive Advantage | The Covert Code | EP 114

    🎙️ This week on The Covert Code Podcast, the topic is: How Curiosity Is the Secret Sauce to Success My special guest is Rodney Adkins — former Senior Vice President at IBM, chairman of Avnet, engineer, philanthropist, and author of the Forbes bestselling book *Curiosity Redefines the Limits*. After spending 33 years helping shape some of the world’s most important technology innovations at IBM, Rodney joins Anna Covert to discuss curiosity, leadership, lifelong learning, artificial intelligence, innovation, and how humans can thrive during one of the fastest technological shifts in history. This conversation dives deep into the future of AI, critical thinking, trust, creativity, career transformation, and why curiosity may be the single greatest competitive advantage in the modern world. 🔍 WHAT YOU’LL LEARN: • Why curiosity fuels innovation and leadership • The “Curiosity Advantage” and how to develop it • How AI is changing the future of work • Why lifelong learning matters more than ever • Rodney’s perspective on responsible AI • The dangers of losing critical thinking skills • How AI can become a powerful creative partner • Why emotional intelligence still matters • How to future-proof your career in the age of AI • Why asking better questions is the real superpower 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH RODNEY ADKINS LinkedIn: https://www.linkedin.com/in/rodneyadkins/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of *The Covert Code – Mastering the Art of Digital Marketing* and *The Solar Coaster*. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links, which means we may earn a commission if you choose to make a purchase through them at no additional cost to you.

    48 min
  3. Reinvention, Leadership & The Champagne CEO with Terri Eagle | Covert Code | EP 113

    May 15

    Reinvention, Leadership & The Champagne CEO with Terri Eagle | Covert Code | EP 113

    🎙️ This week on The Covert Code Podcast, the topic is: Brand Reinvention And my special guest is Terri Eagle — Forbes bestselling author of *The Champagne CEO*, sought-after speaker, and founder of Terri Eagle Group, a consulting and business advisory firm helping organizations scale, transform, and navigate major transitions. In this episode, Anna and Terri discuss leadership, reinvention, mentorship, networking, entrepreneurship, thought leadership, and what modern CEOs need to do to stay relevant in today’s evolving business landscape. Terri shares her incredible journey through iconic brands like L’Oréal, Montblanc, David Yurman, Schumacher, and Morilee before launching her own consulting business and bestselling book. 🔍 WHAT YOU’LL LEARN: • Why reinvention is essential in business and life • How mentorship shaped Terri’s career • The importance of communication and “teamship” • Why networking still matters in a digital world • What CEOs need to do to remain relevant today • The transition from executive leadership to entrepreneurship • How to embrace change and uncertainty • Why thought leadership and visibility matter more than ever • The power of simply “just asking” for opportunities 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TERRI EAGLE Website: https://terrieaglegroup.com/ LinkedIn: https://www.linkedin.com/in/terrieagle/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of *The Covert Code – Mastering the Art of Digital Marketing* and *The Solar Coaster*. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links, which means we may earn a commission if you choose to make a purchase through them at no additional cost to you.

    48 min
  4. Designing Your Authority Journey | Forbes Books | Covert Code | EP 4

    May 8 ·  Bonus

    Designing Your Authority Journey | Forbes Books | Covert Code | EP 4

    -Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discuss how real authority is designed — not stumbled upon. If the Year of Authority 2026 is about separation through credibility, this conversation is the blueprint. Terry shares: - Why authority must start with long-term impact - How to reverse engineer your visibility strategy - The difference between attention and trust - Why mission clarity filters every strategic decision - How to define success before writing a book - Why vulnerability strengthens credibility - The importance of niche positioning - When a book is the right step — and when it isn’t One of the most powerful takeaways? Authority is not about being louder. It’s about being trusted. Terry’s background spans public radio, broadcast journalism, SEO, e-commerce, public relations, and integrated strategy. She has worked with iconic brands including Ashley Home Store, Nabisco, and AT&T — and now helps executives reverse engineer authority journeys that align with purpose. This episode closes the Forbes Books partnership series with one core truth: - Authority is intentional. - Clarity drives strategy. - Strategy drives visibility. - Visibility builds trust. - Trust creates long-term influence. If you are serious about building a personal brand that lasts beyond trends, algorithms, and platforms — this episode is your starting point. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TERRY STANTON https://books.forbes.com/our-team/terry-stanton/ https://www.linkedin.com/in/terrystanton1/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

    41 min
  5. Shaoqing Sun on Unleashing Boundless Creativity | The Covert Code | EP 112

    May 1

    Shaoqing Sun on Unleashing Boundless Creativity | The Covert Code | EP 112

    What if success isn’t the problem — but ego-driven success is? In this episode of The Covert Code Podcast, Anna Covert sits down with Shaoqing Sun, founder of C&C Reservoirs, scientist, and Forbes author of From Burnout to Bliss: Dissolve Your Ego, Fuel Your Success, and Find True Fulfillment. After more than three decades helping global energy leaders make smarter, lower-risk decisions, Shaoqing Sun shares a deeper truth: success doesn’t fail people — ego-driven success does. Today, he helps entrepreneurs and executives dissolve ego, unlock creativity, and transform leadership from overdrive into effortless purpose. In this episode we discuss: • Why ego-driven success can lead to burnout • How leaders can unlock boundless creativity • What science teaches us about decision-making • How to lead with clarity instead of pressure • The signs someone is operating from ego instead of purpose • How failure can become a turning point • What it means to move from burnout to bliss If you are a leader, entrepreneur, or high achiever chasing success but still feeling unfulfilled, this conversation with Shaoqing Sun will give you a new way to think about creativity, purpose, and true fulfillment. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH SHAOQING SUN Website: https://drshaoqingsun.com 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/

    58 min
  6. Demystifying the Publishing Process with Tyler LeBlanc | Forbes Books | Covert Code | Ep 3

    Apr 24

    Demystifying the Publishing Process with Tyler LeBlanc | Forbes Books | Covert Code | Ep 3

    Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In Episode 3 of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Tyler LeBleu, senior publishing leader at Forbes Books and Advantage Authority Publishing, to demystify the publishing process and accelerate your authority journey. If you’ve ever said: “I want to write a book someday…” This episode turns that someday into a strategy. Tyler breaks down: - The 3 main publishing paths (Traditional, Self-Publishing, Hybrid) - How Print-on-Demand (POD) really works - Why most CEOs underestimate the time required to self-publish - The ideal word count for a business book (45–50K words) - Why clarity fuels commitment - How to choose the right publishing partner - The real role of ghostwriters (and why 80% of leaders use them) - Why AI is a tool — not a replacement for your voice One of the biggest takeaways? Authority isn’t built by publishing fast. It’s built by publishing well. We also unpack a critical truth for 2026: In a world flooded with AI-generated content, your lived experience is your competitive advantage. AI can assist. It cannot replace authenticity. If you’re serious about using a book as leverage — for speaking, media, clients, or legacy — this conversation will save you time, money, and frustration. And it sets the stage for our final episode in the series: Starting with the End in Mind. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH Tyler LeBleu https://www.linkedin.com/in/tylerlebleu https://tylerlebleu.com/ https://advantagemedia.com/author/tlebleu/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

    49 min
  7. Carly Foy on Programmatic Advertising (What Most Brands Get Wrong) | The Covert Code | EP 111

    Apr 17

    Carly Foy on Programmatic Advertising (What Most Brands Get Wrong) | The Covert Code | EP 111

    What if everything you’ve been told about digital advertising… is only half the story? In this episode of The Covert Code Podcast, I sit down with Carly Foy, Senior Technical Account Manager at StackAdapt, to break down what’s really happening inside programmatic advertising—and where it’s going next. With over a decade of experience, Carly shares how the industry has evolved from basic media buying to AI-powered targeting, and why brands need to rethink how they approach attribution, awareness, and performance. We dive into: • The evolution of programmatic advertising • Why data integrity matters more than ever • The truth about attribution models • How contextual AI is changing targeting • The rise of first-party data • Fraud, transparency, and brand safety • Why awareness + performance must work together If you’re running digital ads—or spending money on Google, Meta, or programmatic—this episode is a must-watch. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH CARLY FOY LinkedIn: https://www.linkedin.com/in/carlylynnfoy/ StackAdapt: https://www.stackadapt.com/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience, she helps brands scale through advanced digital strategy. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⏱️ TIMESTAMPS: 00:00 – Intro: Where digital advertising is today (and where it’s going) 01:20 – Meet Carly Foy (Career journey) 03:30 – The biggest shift in programmatic advertising 05:30 – What programmatic used to be vs what it is now 07:00 – Contextual AI explained (Java vs JavaScript example) 10:15 – Why relevance beats volume in advertising 12:00 – Awareness vs performance (why both matter) 14:30 – Attribution models explained (post-click vs post-view) 17:30 – Why marketers are overwhelmed with data 19:00 – First-party data strategy (the real advantage)

    45 min
  8. Authority Brand Building | Forbes Books | Covert Code | EP 2

    Apr 17 ·  Bonus

    Authority Brand Building | Forbes Books | Covert Code | EP 2

    Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Natalie Mazzarella, Vice President of Authority Brand Building at Advantage Media, to explore why personal brand is now a leadership mandate. If 2026 is the Year of Authority, leaders can no longer afford to hide behind their company logo. Natalie shares: - Why CEOs must become the face of their brand - The trust gap between corporations and consumers - How AI is prioritizing earned media in search results - Why authority is recognized — not claimed - Simple actions leaders can take today to build visibility - How authorship transforms expertise into legacy One of the most powerful takeaways? Your personal brand already exists — whether you build it intentionally or not. LinkedIn says something. Google says something. AI says something. The only question is: Are you shaping that narrative? We also discuss: - The power of earned media (and why it isn’t truly “free”) - The importance of imperfect, authentic content - Why books remain the most powerful authority signal - The Forbes Books Blueprint process for building long-term credibility Authority isn’t ego. It’s service. And the best time to start building it is now 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH NATALIE MAZZARELLA LinkedIn: https://www.linkedin.com/in/natalie-mazzarella-6678452a Advantage Media: https://advantagemedia.com/author/nmazzarella/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

    49 min
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4.4
out of 5
7 Ratings

About

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

Information

  • Creator
    Anna Covert
  • Years Active
    2024 - 2026
  • Episodes
    119
  • Rating
    Explicit
  • Show Website
    The Covert Code