The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!

The Cowboy Perspective

Welcome to a place where we will talk all things Natural and Organic meat business, Ranching, American Quarter Horses, Family, and God! Pull up a seat grab your favorite beverage and lets chew the fat! How to build a team? What is a Cowboy? How to survive change? Why do entrepreneurs win? What is the truth about farming and ranching? Visit www.thecowboyperspective.com for transcriptions and more!

  1. Darin Deaton: Businessman, Physical Therapist, Christian, Cowboy

    FEB 18

    Darin Deaton: Businessman, Physical Therapist, Christian, Cowboy

    Neil interviews Darin Deaton, a physical therapist, entrepreneur, and rancher. Darin shares his shift from pre-med toward PT after observing an independent practice owner's lifestyle, his education at Texas Woman's University, and juggling full-time work with graduate school. He describes learning business through an early partnership, then launching his own clinic using SBA financing and a $60,000 investor check that enabled a 1998 seven-figure exit. Darin later built and sold a seven-location Fort Worth PT group (sold in 2024) and runs DPT Therapy. They discuss Deaton Ranch Beef, regenerative ranching, raising Achi/Red Wagyu over Angus, local food systems, health pillars, aging and muscle loss, faith, integrity, and "Make America Grit Again." Links Visit us at www.thecowboyperspective.com More on Darin: deatonranchbeef.com dpttherapy.com   Topics 00:00 Meet Darin Deaton: PT, rancher, and entrepreneur 02:20 From pre-med to PT: choosing a life with family balance 06:34 PT school hustle & how the profession evolved (BS → MS → DPT) 11:34 First clinics & learning business the hard way 14:23 Getting funded: the $60K check that launched the practice 19:05 Debt, integrity, and having your spouse's backing 22:12 First big exit: selling the clinic & discovering equity 25:58 Building a multi-location PT group + becoming the landlord 27:14 Food, fitness, and the origin story of Deaton Ranch beef 35:29 Local food systems, small producers vs big supply chains 38:52 Cattle economics: herd size, restaurant demand, and market cycles 41:39 Wagyu curiosity & the "better-for-you" meat business angle 42:19 Wagyu Experiment Gone Wrong: Chasing Pounds vs. Premium 43:23 Learning the Cattle Game: Associations, Webinars & Old Cowmen 43:50 One-Man Ranch Ops: Working Cattle Solo with Border Collies 44:34 PT vs. Gym: The Full Health Stack (Sleep, Diet, Stress & Genetics) 45:23 Maximum Genetic Potential: The Animal Analogy for Human Performance 46:47 Muscle Mass After 40: Protein, Strength Training & Aging Reality 49:26 Backflips at 59: Athletic Roots, Training Smart & Avoiding Injury 51:53 Mortality, Meaning & Faith: Making the Time Count 56:20 Grit, Failure & Raising Tough Kids in a Softer Culture 01:00:48 Immigration & Opportunity: Lawful Grit, Hard Work, and 'Luck' Excuses 01:03:47 Earning Credibility: Humility, Ranch Hierarchy & Learning to Lose 01:10:38 Integrity When Nobody's Watching: Pride in Craft & Old-School Values 01:14:37 Building Better Horses: Breeding, Cow Horse Prospects & Ranch Standards 01:17:18 Be the Dumbest in the Room: Getting Coached, Taking Ribbons & Growing 01:20:01 Closing Thoughts & Where to Find Darin (Deaton Ranch Beef + DPT Therapy)

    1h 22m
  2. Jason Davis: Businessman, Mentor, Rancher and Dad

    JAN 20

    Jason Davis: Businessman, Mentor, Rancher and Dad

    Neil welcomes Jason Davis to discuss the 'Cowboy Perspective' and various life insights. They explore the importance of experience and learning from mistakes, foundational lessons from grandparents, and the value of real-world application over theoretical knowledge. Jason shares his personal journey from corporate life to ranching, emphasizing the significance of true wealth and life experiences. They also touch on the impact of significant personal events like the loss of a spouse, raising children, and teaching valuable life lessons. The conversation dives into concepts such as the difference between wealth accumulation and preservation, how societal perceptions vary, and the importance of maintaining a purpose throughout life. This engaging dialogue provides a range of thought-provoking insights into business, personal development, and living a fulfilling life.   Visit us online: https://thecowboyperspective.com/ More on Jason at https://crosswindranch.com/   Topics 03:03 Meet Jason Davis 04:35 Lessons from Grandfather 09:17 Real-World Business Ethics 19:35 Balancing Work and Life 33:23 The Perot Experience 42:48 Reflecting on a Billion Dollars 43:37 Discovering a Talent for Numbers 44:25 Understanding Geometric Progression 45:40 The Value of Time and Money 47:48 Generational Perspectives and Work Ethic 50:27 Balancing Work and Retirement 54:14 The Importance of Responsibility 55:53 Classy vs. Trashy: A Game of Perception 01:00:45 Middle Class and Government Handouts 01:07:12 Memorable Moments with Ross Perot 01:13:19 The Never-Ending Chores 01:15:18 Books and Lifelong Learning 01:21:06 Biblical Lessons and Final Thoughts

    1h 25m
  3. Kyle Johnson: Buckaroo, Creator, Horseman, Believer

    JAN 7

    Kyle Johnson: Buckaroo, Creator, Horseman, Believer

    Neil welcomes Kyle Johnson from Wickenburg, Arizona, a fascinating cowboy known for his unique style and diverse experiences. They discuss Kyle's interesting journey from bareback riding to ranch work, his distinctive facial hair, and his rise in social media through 6/S Horsemanship. Kyle opens up about his background, including formative influences, challenges in his rodeo career, and how he overcame them. He also touches on deeper topics like personal identity, success, and the importance of self-respect. The episode includes anecdotes about his time in Canada, his unexpected entry into modeling, and a life-changing car accident that reaffirmed his faith. Throughout, Kyle offers candid insights and motivational thoughts for aspiring cowboys and anyone pursuing their own path. The conversation encapsulates the essence of the cowboy perspective, emphasizing authenticity, resilience, and personal growth.   Visit us online: https://thecowboyperspective.com/ Kyle Johnson: 6sequinellc@gmail.com  FB: 6/S Equine TikTok: @6shorsemanship   Topics 00:17 Meeting Kyle and Initial Impressions 01:29 The Story Behind the Mustache 04:23 Kyle's Unique Style and Personal Growth 06:44 Defining Success and Personal Philosophy 10:40 Overcoming Self-Doubt and Building Confidence 19:16 Kyle's Rodeo Journey and Family Support 33:12 Modeling Career and Business Ventures 42:12 Reflecting on Relationships and Life Lessons 45:03 The Rodeo Journey: From Bareback Rider to Buckaroo 45:34 Rodeoing in Canada: A Different Experience 51:09 Transitioning to Cowboying and Buckarooing 01:07:01 Overcoming Challenges and Finding Purpose 01:13:56 Faith, Resilience, and Future Plans

    1h 24m
4.8
out of 5
32 Ratings

About

Welcome to a place where we will talk all things Natural and Organic meat business, Ranching, American Quarter Horses, Family, and God! Pull up a seat grab your favorite beverage and lets chew the fat! How to build a team? What is a Cowboy? How to survive change? Why do entrepreneurs win? What is the truth about farming and ranching? Visit www.thecowboyperspective.com for transcriptions and more!

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