The Create Unknown

Unknown Media & Studio71
  • 4.8 (174)
  • SOCIETY & CULTURE
  • UPDATED WEEKLY

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com   We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4  Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

  1. 9H AGO

    Reality is Dead

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week Kevin kicks things off by revealing to us his recent feelings of UTTER DEFEAT, and that leads us to a pretty important question…what happens when people stop engaging with reality altogether? He describes for us a recent incident that transcended simply arguing opinions into debating the very fabric of reality itself. When basic relevance becomes the debate, where do you even start? We take that tension and channel it into a dissection of some recent studies into early education that suggest a sharp decline in basic childhood skills, specifically highlighting kids who… can’t use the bathroom on their own. If children are struggling with things that used to be automatic, what changed? Is it technology? Is it shoddy parenting? Or is it something deeper? From there, the conversation turns to Timothée Chalamet’s recent analysis of Hollywood, opera, and ballet. People are up in arms, but… what did he ACTUALLY say? And why did it spark such a strong reaction? After that, we dive back into our conversation on the idea of “zombie art forms”—creative mediums that persist, but only through institutional support. Is that preservation, or is it just a slow decay? And when people reacted to Chalamet, were they responding to his point of view, or was it a knee-jerk reaction to something else entirely? We round things out by taking a bird’s eye view on culture at large. If certain cultural institutions are shrinking, is that a failure of the medium, or just a natural tendency for change? We’re also left wondering… if people claim to want more accessibility for the arts… would they actually like what that looks like? Or does mass appeal destroy the very thing they value? Big thanks to our patrons, we’ll be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    2h 22m

  2. MAR 13

    Smiling Friends Is Over.

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick off today’s episode with a recap of Matt’s most recent trip abroad, and the strong opinions he brought back with him about…McDonalds’ newest burger. After our extensive Big Arch review, we get a little somber as we discuss the passing of author Dan Simmons. Kevin reflects on how Simmons reignited his love of reading, and how Simmons’ legacy is a sobering reminder that we all still have plenty of time to create. Then we turn our attention to some shocking news: Smiling Friends is ending its historic run after just three seasons. That makes us ask ourselves… why end a beloved show with such widespread acclaim, seemingly at its peak? Is it better to walk away early and on top rather than roll the dice on a slow decline? As we mull that over, we broaden our horizons a little bit. Is there a reason why some shows fade into self-parody while others end on their own terms? Is the typical American model of running successful shows indefinitely actually WORSE for quality than the shorter British approach? And what happens when creators remain deeply involved instead of handing a series off to a larger machine? This takes us straight into a near-surgical examination of fandoms and the pressures they can provide. When every popular show becomes a battleground for online takes, speculation, and moral panic, how do creators stay focused on the work itself? Even as Smiling Friends comes to a close, we discuss how this is probably just the beginning for everyone who was involved. If the team behind it brought this level of craft and perspective to animation, what could they do next? Comedy? Horror? Something completely unexpected? Thanks so much to our patrons, we’ll be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 42m

  3. FEB 20

    Writing is Dumb.

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown As Matt recovers from an illness he likely picked up at some auction for 19th century farm equipment, Kevin flies solo to give us some new insights on his ongoing novel “Sleep Warrior.” To be more specific, he’s cracking down on why most writing advice doesn’t survive contact with a complicated book, and why tips from fellow authors often fall flat. We take some time for a deep dive into the plethora of writing structures and methods out there, which leads us to a bigger question: why do so many authors struggle to finish their books? Well, Kevin thinks he has a solution. He introduces us to his “sandbox theory” that just might reveal the root cause of what’s bogging all these writers down. On a more candid note, Kevin talks about how the pace of his writing has changed over the last few months, and how a recent discovery completely changed his perspective on his entire workflow. After that, we confirm a hotly contested issue as a universal truth: LENGTH MATTERS…in writing books, that is. That takes us into an analysis of Brandon Sanderson’s advice, and how it completely flipped the way Kevin views the relationship between the reader and every chapter of a story. We round things off with a sobering question: Who cares? Is writing fiction in 2026 completely irrational? But, perhaps more importantly and in spite of all that…why doesn’t Kevin care? Thanks so much to our patrons, we’ll be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 4m

  4. FEB 13

    Why We Hate Everything

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We kick off this week’s episode with news of a celebrity death, which serves as a morbidly important reminder for everyone to create while you still can. That leads us right into our main topic of the day: why does it feel like so many people don’t “like” anything anymore? Are things really that bad, or have we entered a sort of… cultural depression? Kevin enlightens us with all the telltale signs of modern media burnout – and though the odds may seem stacked against you, we’re here to equip you with some powerful tools to help fight it. But this makes us wonder… why is it that so many of us are feeling that burnout in the first place? Is it a reflection of the slop-o-sphere, or is there a larger issue at play? To round things out, we turn inward for some much needed self-reflection. What happens when you stop consuming almost entirely and just… make things? Can repetitive physical work interrupt mental spirals better than entertainment can? Is “hating everything” really about the content itself, or is it more of a personal issue? Big thanks to our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 41m

  5. FEB 6

    Has Authenticity Left Hollywood?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re exploring how small shifts in media consumption over time may have quietly fractured our once “shared culture.” We kick off that discussion with a deep dive into what was once the most ubiquitous medium, one that many of us knew and loved growing up – cable TV. We talk about how such limited options can create such strong cultural reference points, and how that stacks up to the fragmented nature of today’s algorithm-driven feed. As it turns out, we might all be living in separated media universes Then we call upon an old topic from a Vsauce2 video, one that explains how people can only meaningfully track a limited number of relationships or, in this case, shows: Dunbar’s Number.When everyone once pulled from the same pool, cultural overlap was inevitable. With streaming abundance, two people can consume constantly and still share almost nothing. That has some seeerious implications on cultural memory. After that, we set our sights on an area where this shift is becoming increasingly impossible to ignore: film education.. How can we teach film students with an ever-dwindling attention span the true value of “Unc Slop?” From there, Kevin talks about “slopflation,” how declining overall quality can make once mocked content, like the Star Wars prequels, feel better in hindsight. To round things out, we tackle the scourge of “millennial writing,” a style marked by snarky, self-aware dialogue that flattens characters into interchangeable voices. That leads us to a single, broader thesis, one that continues to ring true as time marches on: as authenticity increases in online content, it may be disappearing from scripted entertainment. That leaves us wondering… if people aren’t looking for authentic stories in TV and film, where are they trying to find it? Big thanks to our patrons! We’ll be back soon. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 48m

  6. FEB 4

    Are Movies Becoming Zombie Art?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we take the next step on our ever-expanding “unc-slop” journey, starting with the Mayor of Kingstown and what it reveals about attention-heavy TV in an age of half-watching. Why do some shows demand your full focus, and why does that feel increasingly rare? Along the way, we talk about Taylor Sheridan’s ever-expanding TV empire, Jeremy Renner’s strange app-era detour, and the uncomfortable future of AI celebrity companions that feel just a little too real. That spirals into a bigger question: what happens when creators stop engaging with the foundations of their medium? From film students who don’t watch movies, to algorithmic taste replacing human curation, we explore the growing need for what we’re calling “Unc-slop Sherpas.” We dig into why classics still hit harder, why modern storytelling often over-explains itself, and how second-screen habits are reshaping what gets made. We also wrestle with blockbuster economics, franchise fatigue, and whether roller-coaster cinema can coexist with art that actually sticks. Is culture becoming a comfort noise? Are movies headed toward “zombie art” status? And in a world optimized for scrolling, what does it mean to truly pay attention? By the end, we boil everything down to one simple but uncomfortable question: in a world full of easy content, why is it important to try and make things a little harder for ourselves? Big thanks to our patrons, we’ll be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 41m

  7. FEB 4

    Why You Should Eat Unc Slop

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we kick things off with a truly cursed recommendation: a RoboCop TV show so strange, sanitized, and unintentionally hilarious it leaves us asking… how did this come from one of the most violent sci-fi films ever made? Along the way, we tease some big changes coming to the podcast, so STAY TUNED. Then we take it all the way back to 1994 – A time when everyone seemed to be watching, referencing, and understanding the same things? We ask what happened between then and now, and how we went from shared touchstones to a cultural free-for-all where nothing feels foundational, which makes us wonder – was that really the cultural high water mark? From there, we introduce the idea of “Unc-slop,” a freshly coined term describing content that looks informed on the surface but lacks any real grounding. What does it mean to be a fan of something if you’ve skipped the basics? And how much depth can you really have if your taste is built entirely by algorithms instead of by the people who actually lived with the medium? We dig into why foundations matter, why classics still hit harder, why modern audiences are often shocked by competent storytelling, and why refusing to engage with the past is not the mold-breaking move you might think it is. From there, we dive into the enormous loss that occurs when human curation disappears, when recommendations come from machines instead of mentors, and when students of a craft feel no obligation to study its history. By the end, we’re left with some nagging questions: can culture even exist at all without these shared experiences? Can it function when building real connections requires more homework than some people might be ready for? The good news? Us two Uncs just might be ready to assign some. Big thanks to our Patrons, we’ll be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    2h 1m

  8. FEB 4

    Kevin’s Movie Menu

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin goes solo this week as your official Unc-Slop Sherpa, and if you’ve been tuning in the past couple weeks, the issue he’s tackling should be pretty familiar now: the zombification of movies, and the astonishing decline of young people watching them. That raises a bigger concern – if you actually want to get into films… where do you start? Kevin sets out to build a foundation one recommendation at a time. Now this isn’t your grandpa’s nostalgia dump or film-school syllabus. These movies are EVERGREEN – we’re talking movies from the ’60s through the early 2000s that still work today. The list we dive into has films that grab attention, reward focus, and don’t require a phone in your hand (that part’s non-negotiable). That list brings us to a pretty crucial question: what makes these films classic compared to others? Why do some classics still hit across generations while others bounce off modern viewers entirely? What exactly is it that gives an iconic film its staying power? Kevin breaks down what makes certain films endure, what separates real characters from screenplay mannequins, and why some movies still feel alive decades later. If you’re overwhelmed by choice, disconnected from film history, or just tired of watching things you barely remember, let this episode be your guide. And when you’re done listening, put that dang phone down before you start watching. Big thanks to our Patrons, we’ll be back! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 17m
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4.8
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About

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com   We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4  Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

Information

  • Creator
    Unknown Media & Studio71
  • Years Active
    2018 - 2026
  • Episodes
    280
  • Rating
    Clean
  • Copyright
    © Unknown Media, LLC & Studio71
  • Show Website
    The Create Unknown

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