The Create Unknown

Unknown Media & Studio71
  • 4.8 (174)
  • SOCIETY & CULTURE
  • UPDATED WEEKLY
The Create Unknown

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com   We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4  Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

  1. Is it Cool to Care Anymore?

    JUL 22

    Is it Cool to Care Anymore?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week’s episode kicks off with Matt sharing his recent trip to Vegas, where he had a run-in with COVID. From there, we take a trip down memory lane and touch on the fascinating evolution of slot machines. Next, we dive into Rick Beato’s latest video, where he makes a bold claim about kids today and their interests. With Google Trends showing some surprising data, we can’t help but wonder if he’s onto something. But can we trust Google Trends as an accurate measure of interest? We discuss whether our online behavior is skewing the data, thanks to platforms and algorithms tailoring content for us. We also discuss the lost art of small talk and how it feels like we’ve lost common ground for casual conversations. Could looking to the past help us find more meaningful connections today? After that, we shift our attention to some troubling trends about reading comprehension and memory among the youth. This ties into a broader discussion about Dunbar’s number and our cognitive limits – how much can we really keep track of? Kevin jumps in with some practical advice about the importance of picking something to get interested in. Sometimes, diving into a niche might yield more reward than you realize. We wrap things up with an inspiring story from the UFC world. We focus on Alex Pereira’s journey, and how the power of things like passion and dedication can really help in our day to day lives. Thanks to everyone who joined us live, and a special shoutout to our amazing patrons. We’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 47m
  2. Are Movie Theaters Really Dead?

    JUL 19

    Are Movie Theaters Really Dead?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week’s episode kicks off with some news from the front in Kevin’s war on kidney stones. From there, we jump into some exciting news – Smiling Friends has been renewed for Season 3! We’re pumped to see more of this quirky show and can’t wait to discuss what might be coming next. We also chat about the latest and greatest in Rick and Morty bongs. Yep, you read that right – bongs. Next, we dive into a fascinating discussion inspired by Red Letter Media’s take on the decline of movie theaters. We compare how their take stacks up to some wisdom from TCU alumnus Rick Beato on how kids today experience music.  Then, we get right down to brass tacks; is the business model of movie theaters just plain outdated? With TVs getting better and home theaters more common, it seems like it. We explore why home theaters are becoming the go-to for many people and what movie theaters might need to do to keep up. Kevin shares his scathing opinions on the current state of cinema, despite not really being a film snob to begin with. Matt talks about the failings of the Hollywood studio system and why, more often than not, today’s movies don’t hit the mark for him. We finish things off with a discussion on movie length – are films just too long now? We toss around some ideas on what would actually make us excited to go back to the theaters, and whether or not that’s even possible anymore. Big thanks to everyone who joined us live, and a special shoutout to our awesome patrons. We’ll be back next week with more fun discussions and updates! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 18m
  3. The Reality of the Gamer Economy

    JUL 17

    The Reality of the Gamer Economy

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown In this episode, we tackle the recent struggles of Square Enix and the disappointing numbers behind one of their most recent titles. We explore the current state of the video game industry, the surprising adversity to understanding economics, and the tweet that inspired it all. After that, we dive into the importance of purchasing power and the surprising difficulties game developers face competing against “infinite” and free games. Whether you realize it or not, investors play a crucial role in shaping the media landscape. We break down how their demands influence not only the type of games being developed, but the gaming industry overall. Matt fuels his frustrations with gamers while we reflect on the complexities of innovation marketing and how issues like these affect everything, right down to the Taco Bell Big Cheez-It. We round out the episode with a haul from Kevin’s latest dumpster diving expedition, and a nugget of invaluable food-related wisdom from Matt. Thanks to everyone who tuned in, and a big shoutout to our dedicated patrons. We’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 42m
  4. We Don’t Know What We’re Doing

    JUL 12

    We Don’t Know What We’re Doing

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown It’s natural to think a good story starts with a rich and vast premise or idea, but as it turns out, that might not be the case. Today we dive into the truth of the matter on how a good story can come from the most seemingly insignificant places. We kick things off with some famous literary examples of this approach, and how we implement them into our own Popular Science videos! We also talk about the faith and willpower it takes to research a new topic. Not sure where that research is taking you? Turns out that most times, it’s better not to know. For the second leg of this week’s episode, we take another stab at Apple for the release of their “Top 100 Albums of All Time” list. We discuss criteria, or lack thereof, and try to understand why the list was written the way it was. We wrap up the episode by discussing which heavy hitters are missing from this list, and entire genres that were just glossed over. Thank you to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 7m
  5. Why Execution Matters

    JUL 10

    Why Execution Matters

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown The state of comedy has drastically changed over the last decade alone. From the death of the comedy films to the failure of commercialized memes. This week we dive into exactly what happened. We also talk about another commercial failure, Apple’s most recent iPad commercial. We dive into the importance of marketing, the “framing effect” when trying to convey a message to your audience, and where Apple completely dropped the ball. From there we discuss the critical importance of execution, and the surprising challenges can get in the way of properly conveying your creative vision. We also get into the unforeseen challenges, balances, and realities of collaboration under bureaucracy. To top it all off, we explore why any of this even matters in the first place! Thank you to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 36m
  6. Your Goals Should Bore You

    JUL 8

    Your Goals Should Bore You

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Oftentimes, we set goals for ourselves without ever following through. It happens. But this week, we’re bringing some wisdom to the table from Akira Kurosawa himself to try to help YOU break the cycle. We talk about the true meaning behind “It’s the journey, not the destination” and what it means to be truly driven by your love of working. Kevin gives us some “boner-killing” advice on how to get to the top of the mountain, which leads us to discuss the over-romanticization of reaching your goals. We also dive into the non-linear path of goal-reaching, and the importance of resigning yourself to something useless. Speaking of uselessness, we talk about the uselessness that AI voiceovers would have in our videos, despite the accusations that we’ve been receiving as of late! We wrap up the episode by discussing the fact that frankly, most people don’t know how anything works, and we ruffle some feathers by debunking the myth of work/life balance. Thank you to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    2h 6m
  7. Should Tech Reviewers Lie?

    APR 26

    Should Tech Reviewers Lie?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown If you’ve been on Twitter at all in the past week or so, you’ve probably seen the controversy surrounding TCU alum Marques Brownlee and his most recent tech review. Well, we’ve seen it too, and we have some thoughts. Recently, Marques posted a review of the Humane AI Pin, and it was pretty honest. If you haven’t seen it yet, go check out his video here: https://www.youtube.com/watch?v=TitZV6k8zfA&ab_channel=MarquesBrownlee If you’re anything like us, you’re probably thinking this isn’t anything out of the ordinary. But as it turns out, one person in particular didn’t feel the same way. We dive right into the backlash Marques faced, and how it relates to the actual purpose of reviewing something in the first place. This isn’t the first time Marques has given out some harsh criticism to a tech company, though, and it’s actually gone pretty well for him in the past. We talk about the change his reviews have been able to make in the past, the incredible amount of honesty and integrity that go into his reviews, and the importance of potential in developing ANYTHING. After that, we talk about one of the main points of issue that this Twitter critic took with Marques’ video – the title. We get into the lack of understanding people have for what goes into a successful YouTube title, the differences between independent content and major publications, and the major issue with some larger brands, particularly in the game review scene. We round off the episode on a hopeful note, emphasizing the hope Marques actually has for the product. We talk about the insane value a bad review can provide a company, the problem with “shooting the messenger,” and Matt even gives us an incredibly relevant story about his beginnings as a writer. Thank you to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Produced and Edited by Ben Webster "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 17m
  8. The True Cost Of Time (The Lieber Method)

    APR 19

    The True Cost Of Time (The Lieber Method)

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown For the past few episodes, Matt has been delivering some WISDOM from his reality TV findings. This week, we’re passing the baton off to Kevin to give us some insight into the coveted LIEBER METHOD, and just how important it can be to your everyday life. Kevin is obsessed with a lot of things. From hot dogs to JRPGs, the list is near endless. But there’s one obsession of his that stands above the rest – TIME. Kevin tells us about the constant scheduling calculus he does on a daily basis and the pitfalls of multitasking, and Matt shares some economic knowledge about the undeniable importance of opportunity cost. Then, we get into Kevin’s next deceptively simple step – avoiding problems. You might think you have that one figured out, but there’s a lot more to it than you might think. We talk about the difference saving future time can make, the crucial importance of preparation, and the roads to enriching your life. These steps aren’t without fault, though, and we highlight a few cases where this stuff can really go wrong. Matt talks about the everyday applications of marginal benefit, Kevin tells us a story about sunk costs in a repair job, and we dive deep into the paradoxically expensive nature of trying to save a buck. For every failure, though, there is a Lieber Method success story that makes it all worth it. We talk about a friend’s recent struggles with a raise in rent and apartment hunting, the surprising solution that wound up working out in the end, and how “mortgaging” your future time can actually be beneficial. Thanks to everyone who joined us live this week, and thanks especially to all of our patrons. You really make this show happen. We’ll see you all again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Produced and Edited by Ben Webster "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    1h 7m
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4.8
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About

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com   We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4  Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

Information

  • Creator
    Unknown Media & Studio71
  • Years Active
    2018 - 2024
  • Episodes
    236
  • Rating
    Clean
  • Copyright
    © Unknown Media, LLC & Studio71
  • Show Website
    The Create Unknown

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