12 episodes

The Creative Marketer is the podcast of Dan Sanchez documenting his journey from artist and designer to marketer and beyond.

The Creative Marketer Dan Sanchez

    • Business
    • 5.0 • 4 Ratings

The Creative Marketer is the podcast of Dan Sanchez documenting his journey from artist and designer to marketer and beyond.

    RPG Me: How to Gamify Your Career

    RPG Me: How to Gamify Your Career

    In this episode, Dan Sanchez talks about the purpose behind the podcast.

    • 5 min
    The Creative Mess (Pivoting Again?)

    The Creative Mess (Pivoting Again?)

    In this Episode, Dan Sanchez talks about the next phase of this podcast.

    • 4 min
    Top 10 Nonprofit Marketing/Fundraising Books and How to Read More

    Top 10 Nonprofit Marketing/Fundraising Books and How to Read More

    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019.
    One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52.
    How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here.
    What we talked about:

    Why nonprofit marketers should read more

    How to read more, faster

    My top 10 nonprofit marketing/fundraising books from 2019

    • 21 min
    Top Nonprofit Marketing: Fundraising Books and How to Read More

    Top Nonprofit Marketing: Fundraising Books and How to Read More

    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019.
    One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52.
    How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here.
    What we talked about:

    Why nonprofit marketers should read more

    How to read more, faster

    My top 10 nonprofit marketing/fundraising books from 2019

    • 21 min
    Strategic Marketing for Nonprofit Ministries

    Strategic Marketing for Nonprofit Ministries

    People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing?
    Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before considering any type of tactical, execution-level questions.
    What we talked about:

    What makes something strategic
    The process to becoming a strategic marketer
    How a strategic process results in growth
    Mark's advice about strategy for other marketing leaders

    • 35 min
    How to Successfully‌ Migrate ‌Your Nonprofit ‌CRM‌ ‌to‌ ‌‌Salesforce

    How to Successfully‌ Migrate ‌Your Nonprofit ‌CRM‌ ‌to‌ ‌‌Salesforce

    Data leads to insight, and insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories into valuable relationships. When selecting the right product and building a new data structure, however, you have to consider how people relate to technology and change.
    Matt Schmitt serves as digital technology manager at Bethany International. In this episode, he talks about how we migrated the organization's donor management software from Blackboard's Razor's Edge to Salesforce.
    What we talked about:

    Why flexibility is key to supporting complex systems

    Why Salesforce won Bethany's business

    How to get all the stakeholders on board with a new process and product

    Practical steps for transitioning from one CRM to another

    How to know if you should work with a data consultant

    • 26 min

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