The Creator Spotlight Podcast

Creator Spotlight
  • 5.0 (6)
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  • UPDATED WEEKLY
The Creator Spotlight Podcast

Behind-the-scenes stories from across the creator economy. This podcast is part of our newsletter, Creator Spotlight. Every week, as part of the process of writing our newsletter, we spend an hour in conversation with a notable creator. Only a few parts of that conversation can make it into the newsletter — now you can listen in for every little story and piece of advice. Hosted by Francis Zierer (Twitter and LinkedIn). Uploaded ever Friday morning.

  1. Ep. 40: How to build a media company: Use streetwear brand tactics

    4 DAYS AGO

    Ep. 40: How to build a media company: Use streetwear brand tactics

    In this episode of Creator Spotlight Francis is joined by Daisy Alioto, CEO, editor and writer of Dirt Media. They explore the evolution of Dirt Media, its unique approach to content and community, and the challenges faced in the current media landscape. Daisy: https://x.com/daisandconfused Dirt: https://dirt.fyi Tasteland: https://www.tasteland.fyi 00:00 Introducing Daisy Alioto and Dirt Media 04:00 Treating Subscribers as Collectors 06:35 The Primordial Soup of the Media Environment 11:49 Running a Media Company Like a Streetwear Brand 16:49 Understanding Your Audience is Crucial 21:29 The Importance of Being Future Focussed in Business 24:56 Collaboration is Key for Growth 30:41 The Growing Responsibilities to Your Audience and Team 34:51 The Internet is Nothing Without Contribution

    38 min
  2. Ep. 39: How to make $100k+ as a local news creator ft. Michael Kauffman

    12/19/2024

    Ep. 39: How to make $100k+ as a local news creator ft. Michael Kauffman

    This week Francis is joined by Michael Kauffman to discusses his journey building a local newsletter business, Catskill Crew. He shares insights on audience engagement, growth strategies, and the importance of branding in the creator economy. Catskill Crew: https://catskillcrew.com Newsletter Club: https://thenewsletter.club 00:00 Building a Community-Led Newsletter 05:57 Local Relationships are Crucial for Newsletter Success 12:29 Building Businesses Around a Local Newsletter 14:28 Why You Must Begin With Organic Growth 17:50 The Importance of Branding and Identity 24:41 The Internal Desire to Create 28:55 Building a Sustainable and Authentic Revenue Model 38:43 The Local Holding Company Model 41:50 Revenue Breakdown and Business Structure 43:12 The Importance of Community Engagement 47:12 Financial Realities of Starting a Newsletter 50:48 The Newsletter Club: A Community for Creators 53:41 The Future of Local Journalism

    1h 4m
  3. Ep. 38: He's helped creators earn $200M — here's how ft. John Hu

    12/12/2024

    Ep. 38: He's helped creators earn $200M — here's how ft. John Hu

    This week Francis is joined by content creator and entrepreneur John Hu, also known as Jayhoovy. John is the founder of Stan, an all-in-one monetization tool for creators. He shares insights on the challenges creators face in the business landscape and how his platform, Stan, aims to empower them. Check out Stan: https://www.stan.store/ John's YouTube: https://www.youtube.com/@jayhoovy 00:00 Introducing John and his company, Stan 01:24 Building an Audience and Personal Brand 05:05 The Artist to Entrepreneur Spectrum 07:45 Allocating Time as a Content Creator vs CEO at Scale 11:18 Celebrating Creator Success Stories 14:40 The Importance of Consistency in Content Creation 17:49 All Humans Will Be In the Creator Economy 21:30 The Value of Systems Thinking as a Creator 25:33 Scaling a Team and Hiring a Professional Memer 29:00 The Opportunities in Creator Led Digital Products 32:07 Attention Economy: The Limited Resource 33:56 Navigating Different Social Platforms for Success 36:25 Is Building in Public a PsyOp?

    41 min
  4. Ep. 37: 10+ years in media, 1 piece of advice ft. Workweek's Adam Ryan

    12/05/2024

    Ep. 37: 10+ years in media, 1 piece of advice ft. Workweek's Adam Ryan

    This episode is with one of the best business minds in the newsletter world, Adam Ryan of workweek.com Workweek: https://workweek.com Adam: https://x.com/adamry_n 00:00 Introducing Adam Ryan and Workweek 03:44 The Balance of Creativity and Sales 06:21 Key Levers for Audience Growth 08:53 Content Trends and Audience Engagement 10:03 Current Projects and Initiatives at Workweek 12:39 The Difficulties of Balancing Creativity and Entrepreneurship 15:59 The Importance of Consistency as a Creator 20:40 From Campus Rep to Brand Builder 27:59 The Evolution and Future of Newsletters 38:04 Advising the Next Generation of Newsletters 44:59 Vision for the Future of Workweek

    46 min
  5. Ep. 36: Making big bucks with a small audience ft. Lex Roman

    11/21/2024

    Ep. 36: Making big bucks with a small audience ft. Lex Roman

    This week Francis is joined by creative entrepreneur, Lex Roman. Lex is a freelance growth marketer with two newsletters, Journalists Pay Themselves and Revenue Rulebreaker. Journalists Pay Themselves: https://journalistspaythemselves.com/ Lex's Website: https://lexroman.com/ 00:00 The Multi-Hyphenate Journey of Lex Roman 04:00 Defining Creators and Creative Entrepreneurs 10:53 Monetization Strategies for Creators 15:43 The Boutique Creator Model 19:00 Revenue Streams and Success in the Creator Economy 23:33 The Role of Journalists in the Creator Economy 26:22 Virtual Events and Controversial Takes 33:27 Understanding Subscription Fatigue 40:44 The Overvaluation of Social Media for Growth 45:19 The Future of Internet Columnists

    52 min
  6. Ep. 35: Being an idiot will make you a better writer ft. Alex Dobrenko

    11/14/2024

    Ep. 35: Being an idiot will make you a better writer ft. Alex Dobrenko

    This week Francis is joined by Alex Dobrenko, a comedian and writer of the newsletter Both Are True. Both Are True: https://botharetrue.substack.com Alex's Twitter/X: https://x.com/dobrenkz 00:00 Intro 01:23 The Journey to Comedy and Writing 08:20 Writing Style and Honesty 15:02 The Role of Improv Comedy in Creativity 22:07 The Growth of an Audience 30:26 Professionalization of Content Creation and "Selling Out" 38:57 Whoa: Exploring Deeper Conversations through Interviews 45:37 Navigating the Solitary Nature of Creation 49:15 The Evolution of Social Media Engagement

    1 hr
  7. Ep. 34: Behaving Badly and Going Viral ft. Penn Weinberger

    11/07/2024

    Ep. 34: Behaving Badly and Going Viral ft. Penn Weinberger

    This week Francis is joined by Penn Weinberger, founder and head of the agency Bad Behavior. Bad Behavior works with creators to produce original short-form shows for brands; they’ve worked with clients like Lyft, Columbia Records, Cash App, and Stanley. Bad Behavior: https://www.bad-behavior.com/ 00:00 Introducing Penn and Bad Behavior 01:42 Working with Creators vs. Influencers 05:00 The Impact of Viral Marketing 07:14 Empowering Creators 09:35 Upsetting the Traditional Advertising Model 13:42 Starting and Then Diversifying the Agency 17:12 The Blur Between Creator and Celebrity 22:22 The Revenue 26:07 The Increase in Management Amongst Creators 30:06 Rules for Building a Creator-Led Show 32:47 Finding Brands as a Creator 36:35 Red Flags for Brands and Creators 41:06 Unpredictable Virality

    45 min
  8. Ep. 33: Discovering an Untapped Market Worth $30k a Month ft. Rameel Sheikh

    10/31/2024

    Ep. 33: Discovering an Untapped Market Worth $30k a Month ft. Rameel Sheikh

    This week Francis is joined by Rameel Sheikh, founder and writer of The Bottleneck which, in his words, is the only weekly newsletter offering stories, frameworks, and tactics to sharpen how you execute. thebottleneck.io 00:00 Introducing Rameel Sheikh and The Bottleneck 01:09 Building a Strong Audience Relationship 03:07 Lessons Learnt from the Startup World 07:18 The Decision to Start a Newsletter 13:31 The Structure of the Newsletter 17:00 Experimenting with Different Writing Styles 20:08 How the Newsletter Generates $30k a Month 26:00 Building an Audience from Scratch to 28k Subscribers 32:30 Are Creators Also Founders? 37:27 Building a Team as a Founder 40:57 The Many Failed Experiments that Led to The Bottleneck 44:27 Building a High Value Community 49:52 Future Dreams or Goals of The Bottleneck

    58 min
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5
out of 5
6 Ratings

About

Behind-the-scenes stories from across the creator economy. This podcast is part of our newsletter, Creator Spotlight. Every week, as part of the process of writing our newsletter, we spend an hour in conversation with a notable creator. Only a few parts of that conversation can make it into the newsletter — now you can listen in for every little story and piece of advice. Hosted by Francis Zierer (Twitter and LinkedIn). Uploaded ever Friday morning.

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