The CrewLAB Report

CrewLAB

Welcome to The CrewLAB Report — the podcast where champions, coaches, and passionate fans of swimming, rowing, and running share their stories. Hosted by the leaders of CrewLAB, each episode dives into the experiences, strategies, and behind-the-scenes moments that shape the world of competitive sport. From game-changing coaching insights to athlete journeys and unforgettable race-day stories, The CrewLAB Report is your front-row seat to the minds and moments that move our sports forward.

Episodes

  1. Aug 5

    Grow Your Rowing Club: Masters Program Retention & Pricing Secrets from Indianapolis Rowing Center

    How do you grow a masters rowing program from a handful of adults to a waitlist — and actually keep them coming back? In this episode from the USRowing Masters Summit, Indianapolis Rowing Center board member and USRowing Level 2 coach Lisa Stickley joins CrewLAB founder Dominic Pardini to break down exactly how IRC scaled its learn-to-row program to 120 athletes, sold it out in two weeks, and retained 41% of that cohort into ongoing membership. You'll learn: A pricing strategy for rowing clubs that competes with gyms and fitness studios, not just other boathousesHow to structure punch cards, season passes, and annual memberships to track member behavior and lifetime valueWhy masters rowers — not juniors — should be the base of your club's "membership pyramid"How to pitch big changes to a resistant nonprofit board using financial data instead of emotional appealsThe exact format, price point, and coaching model behind IRC's sold-out "First Strokes" learn-to-row programHow to use high school and college rowers as paid coaches to solve staffing shortagesPractical tips for reducing new-rower anxiety, building team culture, and balancing experienced scullers with newer adult athletesModernizing dues collection and payment systems for masters rowing clubsWhether you're a club president, program director, board member, or coach responsible for growing and retaining a masters rowing program, this conversation is packed with tactics you can apply this season. Recorded live at the USRowing Masters Summit. Guests: Lisa Stickley (Indianapolis Rowing Center), Dominic Pardini (Founder & CEO, CrewLAB) Topics: masters rowing, rowing club growth, learn to row, rowing club retention, USRowing, boathouse management, rowing club pricing, adult rowing programs

    Grow Your Rowing Club: Masters Program Retention & Pricing Secrets from Indianapolis Rowing Center

About

Welcome to The CrewLAB Report — the podcast where champions, coaches, and passionate fans of swimming, rowing, and running share their stories. Hosted by the leaders of CrewLAB, each episode dives into the experiences, strategies, and behind-the-scenes moments that shape the world of competitive sport. From game-changing coaching insights to athlete journeys and unforgettable race-day stories, The CrewLAB Report is your front-row seat to the minds and moments that move our sports forward.

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