The CUSP Show Columbia Sports Management

Joe and Mike welcome Ben Kaplan, Co-Author of Pipeline to the Pros. Ben dives into the success former Division 3 basketball players and coaches now have in the NBA, specifically Brad Stevens, Jeff Van Gundy, and Sam Presti. He also talks about the value of playing Division 3 basketball and the success of retired Amherst Coach David Hixon. He also discusses the book's value and the potential pipeline for women’s basketball. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.



 

Links: 

https://www.amazon.com/Pipeline-Pros-Ben-Kaplan/dp/1637274335

https://www.linkedin.com/in/ben-kaplan-25192617/

Joe and Mike welcome Dedra DeLilli, Group Manager of Sponsorships for Toyota-North America. Dedra dives into her career journey and how she ended up at Toyota. She discusses how creating the first sports sponsorship practice at TD Ameritrade helped her at Toyota. Dedra goes into Toyota’s partnership with the NFL, Flag Football, and what goes into these specific partnerships. She also dives into the critical importance of the Paralympics to her and the team at Toyota. She also discusses the vital importance of these athletes' storytelling. Dedra also examines the characteristics and values of Toyota that she wants to display in all of their partnerships and how she has evolved in her sponsorship strategies. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.



Links: 

https://www.linkedin.com/in/dedradelilli/

Joe and Mike welcome RJ Kranz. They discuss RJ’s experience growing up in Guam, the state of Guam sports, and his passion for basketball. RJ discusses being a member of their national team and how it led to Yale, where he managed the team. He dives more into the skills he picked up at Yale, and how he wants to use sports to give back to Guam. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.



 

Links: 

https://www.linkedin.com/in/rj-kranz/

https://podcasts.apple.com/us/podcast/the-64-pack-with-rj-kranz/id1548227585

 

Joe and Tom welcome Bronwen O’Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nickelodeon's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.

 

Links: 

https://www.linkedin.com/in/bronwenokeefe/

Joe and Mike welcome Taylor Esoldi, Master’s Student at Columbia, Former Navy Officer and intern for Williams Racing. Taylor speaks to his background, the lessons he learned in the Navy, and what he brings to a job like Williams. Lastly, he talks about keeping an open mind with his career change and the mentors he had that got him to where he is today. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.



 

Links: 

https://www.linkedin.com/in/taylor-esoldi-45bb6023/

 

Joe and Tom welcome Joshua Schuab, the Comissioner of the American Association of Professional Baseball. Joshua Schuab speaks about his journey and affiliate baseball. He speaks more about stadium construction, the increased media content with Fubo partnership, ownership structure and entertaining fans. Josh also speaks about expansion.  Lastly, he speaks about the hardest part of being a commissioner and gives some great advice. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.



 

Links: 
https://aabaseball.com/https://www.instagram.com/americanassociation/https://www.aabaseball.tv/