The Diary Of A CMO™ with Eyitayo Olayemi

Eyitayo Olayemi
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The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.

  1. Melanie Van Rooy: Behind the Marketing of a $5B Retail Giant.

    SEP 16

    Melanie Van Rooy: Behind the Marketing of a $5B Retail Giant.

    Retail in Africa isn’t for the faint of heart: Low consumer trust. Fierce competition. Price wars that never end. 💯 But Dr. Melanie Van Rooy, CMO of Clicks Group, has seen it all and built brands that thrive in the middle of it. If retail is the ultimate test of marketing, Melanie’s playbook is one you’ll want to steal. With a PhD in econometrics and decades leading marketing at Makro, Dis-Chem, and now Clicks, she’s mastered the art of turning spreadsheets into stories and store floors into moments consumers actually care about. 📌 On this all-new Episode 24 of The Diary of a CMO™, we unpack: ✅ How to build brands in African retail beyond discounts ✅ Blending data and customer experience to drive growth ✅ Why loyalty programs aren't gimmicks but hard economics ✅ The pillars of building or rebuilding trust in Africa's retail market If you’re in marketing, retail, or leadership, this conversation will feel like you're sitting in a marketing leadership program at a prestigious institution. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    1h 18m
  2. Alistair King: A Story of Defiance, Leadership & Legacy.

    SEP 2

    Alistair King: A Story of Defiance, Leadership & Legacy.

    Few names in African advertising carry as much weight as Alistair King; one of Africa’s most iconic creative leaders. A living legend! From founding King James in 1998 to selling it to Accenture 24 years later, his journey is an incredible story of bravery, leadership, and legacy. 📌 Alistair held nothing back during our conversation. We chronicled every step of his incredible career and life; a side of him I'm sure so many have never seen before. From life's curve balls to family and everything else. This isn’t just another podcast episode. It's a "biography". It’s a rare chance to sit with one of Africa’s greatest creative leaders and learn what it really takes to build something that matters. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    2h 3m
  3. Dr. Nkiru Olumide-Ojo: Impact Storytelling & Leading with Purpose Across Africa's Diverse Markets.

    AUG 12

    Dr. Nkiru Olumide-Ojo: Impact Storytelling & Leading with Purpose Across Africa's Diverse Markets.

    In this episode of The Diary of a CMO™, Dr. Nkiru Olumide-Ojo takes us inside her world of impact storytelling, multi-market brand leadership, and purpose-driven communication. From navigating Africa’s rich cultural diversity to managing crises, mentoring the next generation, and reshaping corporate communications for the future, Dr. Nkiru shares wisdom grounded in two decades of experience. She also opens up about her PhD journey, her work with the Lighthouse Network, and her philosophy on balancing a demanding career with a fulfilling personal life. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    55 min
  4. Inside the Playbook of Heineken’s Global Brands Director: Natasha Maharaj.

    JUL 3

    Inside the Playbook of Heineken’s Global Brands Director: Natasha Maharaj.

    From Johannesburg to Amsterdam, Natasha Maharaj has helped shape brands that don’t just sell, but shift culture. 🇿🇦 ➡️ 🌎 From Unilever’s disciplined brand building to Nestlé’s commercial deep dives, from local cultural hits at Distell to scaling for 100+ countries at Heineken, Natasha Maharaj has walked the talk and has the battle scars to show for it. Now Global Brands Director at Heineken (overseeing brands like Desperados, Amstel & Tiger Beer), Natasha Maharaj joins me on this all-new episode of The Diary of a CMO™ to discuss:✅ Balancing local soul with global scale✅ Creativity in one of the world’s most regulated categories✅ The power of cross-functional, psychologically safe teams✅ Marketing’s biggest job today is to co-create, not control✅ How to keep 100-year-old brands hot with Gen Z...and so much more.This episode is a masterclass in building brands that last, building people and not just market share, and defying all odds including yourself. 📌 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    1h 15m
  5. Ilaria Pasquinelli: The Woman Behind the World’s Biggest Creative Stage - Cannes Lions

    JUN 16

    Ilaria Pasquinelli: The Woman Behind the World’s Biggest Creative Stage - Cannes Lions

    In this episode of The Diary of a CMO, I sit with Ilaria Pasquinelli, Chief Marketing Officer at LIONS — the company behind Cannes Lions, WARC, and the Effies. We explore: Why some brands lead, others followHow to embed creative intelligence at scaleThe "Creative Effectiveness Ladder" and why every marketer should know itWhat’s the data telling us about long-term brand growth vs. short-term gains? How Cannes Lions is becoming more globally inclusive; from Côte d’Ivoire to Kazakhstan From WGSN to WARC to Cannes, Ilaria has seen the industry evolve and she doesn’t hold back. She breaks down the intersection of creativity, effectiveness, and leadership in today’s marketing world. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    1h 13m
  6. Jacques Burger: Leading Africa’s Largest Independent Agency Group.

    JUN 3

    Jacques Burger: Leading Africa’s Largest Independent Agency Group.

    Jacques Burger is the Co-Founder and Group CEO of The Up&Up Group (formerly M&C Saatchi Abel), one of Africa’s most respected and awarded independent agency groups. With over 20 years of experience leading creative agencies across Southern Africa and Australia, Jacques has built brand strategies for global powerhouses like Heineken, Panasonic, Volkswagen, MTN, and Old Mutual. He is a passionate advocate for creative bravery, leadership grounded in simplicity, and the need to reclaim creativity in an industry under pressure. His journey from launching an agency to buying it back from global shareholders is a masterclass in vision, grit, and reinvention. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    1h 19m
  7. Enzo Scarcella: The Marketing Visionary Fuelling MTN’s $3.6B Brand Machine

    MAY 19

    Enzo Scarcella: The Marketing Visionary Fuelling MTN’s $3.6B Brand Machine

    Enzo Scarcella is the Chief Consumer Officer at MTN Group, where he leads consumer strategy across 19 markets, steering the brand through Africa's dynamic digital evolution. With over two decades of experience, Enzo has been at the helm of some of South Africa's most iconic brands. He played a pivotal role in Vodacom's transformation, notably leading the brand's migration from blue to red. His tenure at Telkom as Chief Marketing Officer further showcased his ability to drive brand resurgence in competitive markets. Enzo's career also includes significant roles in the beverage, retail, and media sectors, with stints at SABMiller and M-Net, where he honed his skills in brand management and consumer engagement. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    1h 10m
  8. Aimee Kellen: The Purpose-Led Marketer Turning Craft, Culture & Conviction into Global Luxury.

    MAY 5

    Aimee Kellen: The Purpose-Led Marketer Turning Craft, Culture & Conviction into Global Luxury.

    Aimee Kellen, Regional Marketing Director, Middle East & Africa, Moet Hennessy, is a results-oriented marketer with over 17 years of brand and consumer marketing experience, driven by a deep passion for luxury and iconic brands. Inspired by the legacy, innovation, and craftsmanship of Moët Hennessy’s iconic maisons, Aimee brings their brand stories to life through evocative, purpose-led marketing that connects with consumers across Middle East & Africa. 🌍 🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO

    59 min
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About

The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.

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