149 episodes

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

The Digital Analytics Power Hour Michael Helbling, Tim Wilson, and Moe Kiss

    • Marketing
    • 4.8, 103 Ratings

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

    #142: Analytics Tribe of Mentors with Jen Yacenda

    #142: Analytics Tribe of Mentors with Jen Yacenda

    A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the planet wrote a book called Tribe of Mentors: Short Life Advice from the Best in the World. Jen Yacenda and Eric Matisoff mixed all three of these truths together in preparation for an hour-long presentation chock full of excellent career advice. And then Adobe Summit went virtual, and their session got drastically shortened. On this episode, Jen joined the gang to talk through (some of) the 11 questions that they posed to 38 analysts, the responses they got, and how she and the hosts answered the questions themselves. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 3 min
    #141: The State of Martech, Analytically Speaking, with David Raab

    #141: The State of Martech, Analytically Speaking, with David Raab

    It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to TMS to DMP to DSP to CDP, it's an alphabet soup of TLAs that no one can make sense of PDQ! On this episode, Michael, Moe, and Tim sat down with the man who coined the name for one of those categories back in 2013: David Raab, the founder of the CDP Institute! It was a lively chat about the messy world of vendor overload and how to frame, assess, and successfully manage martech stacks. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 56 min
    #140: The Analyst as Cartographer: Customer Journey Mapping with Monica Weiler

    #140: The Analyst as Cartographer: Customer Journey Mapping with Monica Weiler

    The promise of digital—and the steady shift of consumers' interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers and prospects DO. But, how much does that tell us about who they really are, why they do what they do, and how they feel as they do it? What are they thinking and feeling as they cross between channels, task shift to and from interacting with your brand, and try to move their lives forward in whatever way that matters to them? Customer journey mapping tries to answer those questions: establishing different archetypes and mapping journeys through a combination of qualitative research and quantitative analysis. Would you like to journey further into the topic? Then give this episode a listen as we explore the subject with Dr. Monica Weiler from Stratos Innovation Group! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 52 min
    #139: Workshops: When the Best Analysis Is Actually Human Collaboration with Jody Weir

    #139: Workshops: When the Best Analysis Is Actually Human Collaboration with Jody Weir

    Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a "meeting run by the organizer" to a "workshop run by a facilitator." Both meetings and workshops should have clear objectives, but workshops, when planned and run well, shift the mindset of the participants even before they arrive in the meeting room (which may make sense to have as a room at an off-site location). On this episode, we chat with master facilitator Jody Weir from THE ICONIC about her experiences, tips, and techniques for running an effective workshop. If you haven't committed to run one by the end of the show, then Michael failed in his role as podcast facilitator. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 58 min
    #138: Pants-Optional Spreadsheeting: When the Analyst Works Remotely

    #138: Pants-Optional Spreadsheeting: When the Analyst Works Remotely

    These are interesting times in which we work, are they not? For many analysts, "remote work" is what they call "every weekday" or, for those who don't have things fully figured out, "every day that ends in 'Y.'" For other analysts, the current pandemic has forced them into being an unplanned — and not necessarily desired — full-time remote worker. Juggling kids, silencing pets, finding a horizontal work surface, and grappling with which pair of sweatpants to don are all the sorts of challenges (opportunities?!) that remote working can bring. On this show, we explore our experiences and thoughts and tips on the topic. Except for Tim, who thinks remote work is like in-office work: "Leave me alone, and just do your job!" For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 57 min
    #137 - Data Science + Words: An NLP Meet Cute for Analysts with Dr. Joe Sutherland

    #137 - Data Science + Words: An NLP Meet Cute for Analysts with Dr. Joe Sutherland

    Did you know that there were monks in the 1400s doing text-based sentiment analysis? Can you name the 2016 movie that starred Amy Adams as a linguist? Have you ever laid awake at night wondering if stopword removal is ever problematic? Is the best therapist you ever had named ELIZA? The common theme across all of these questions is the broad and deep topic of natural language processing (NLP), a topic we've been wanting to form and exchange words regarding for quite some time. Dr. Joe Sutherland, the Head of Data Science at Search Discovery, joined the discussion and converted many of his thoughts on the subject into semantic constructs that, ultimately, were digitized into audio files for your auditory consumption. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 1 min

Customer Reviews

4.8 out of 5
103 Ratings

103 Ratings

hjkll32334 ,

Best Analytics Podcast

I absolutely love this podcast. I saw Tim speak years ago and was thrilled that he had a podcast too. They talk about the hard parts of the job and don’t pretend like they know it all (pet peeve). Oh and they’re also absolutely hilarious and seem like genuinely nice people. ❤️

LJsmom90024 ,

So relatable!

Just listened to the reporting vs analytics episode and I am in love! I thought my co worker and I were crazy when we spend so much time trying to convey the difference. Everything said was so relatable it made me feel like I’m not crazy; Other analysts think the same! Can’t wait to listen to more, sad I’m just no finding it!

salsus ,

Easily one of the best

For serious, DAPH is easily one of the best professional-ish podcasts. Their Last Call knowledge sharing is full of nuggets that are relevant and thought provoking. Together, Michael, Tim, Moe, and the occasional guest rock, flag, and analyze.

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