The Direct Path

Scott Hebert
  • 5.0 (2)
  • BUSINESS
  • UPDATED WEEKLY

The Direct Path is a weekly podcast for PT practice leaders who want to take control of their growth. Hosted by Scott Hebert, CEO of Second Door Health, each 30-minute episode breaks down one big idea with clear, actionable steps to help you build a stronger, more sustainable business.

Episodes

  1. JUN 30

    Why Digital MSK is a Wake Up Call for PT

    In this episode of The Direct Path, we sit down with Drew Contreras, VP of Strategic Affairs at APTA, to talk about where physical therapy is headed—and why the profession can’t afford to wait for permission to lead. They dive into the threat and opportunity of digital MSK solutions, the role of PT as a primary care option for musculoskeletal issues, and how strategic positioning now will shape the future of the industry. In this episode, we cover: ➡️ Why digital MSK isn’t going away—and why that matters ➡️ How PTs can reclaim their role as frontline MSK providers ➡️ The importance of systems thinking in healthcare change ➡️ What it will take to keep the profession healthy long term -- ❤️ Like what you heard? Follow The Direct Path for new episodes every week. The Direct Path is produced by Second Door Health—we help physical therapy practices grow beyond traditional insurance by giving them the ability to diversify revenue and dynamically control patient volume. 👀 Learn more at https://seconddoor.app/demo

    36 min

  2. JUL 14

    What Every PT Should Know About Selling to Brokers

    In this episode of The Direct Path, we site down with Dave Kerrigan—founder of BenefitPitch and former health plan/broker exec—about how employers actually buy healthcare solutions. In this episode, we cover: ➡️ The difference between brokers, consultants, and agents ➡️ How compensation shapes behavior ➡️ Why brokers won’t risk their client relationships on unproven vendors ➡️ What it takes to get referred to employers ➡️ Where PTs are uniquely positioned to deliver outcomes & ROI If you’re selling to brokers / employers—or want to start—this episode gives you the roadmap. -- ❤️ Like what you heard? Follow The Direct Path for new episodes every week. The Direct Path is produced by Second Door Health—we help physical therapy practices grow beyond traditional insurance by giving them the ability to diversify revenue and dynamically control patient volume. 👀 Learn more at https://seconddoor.app/demo

    36 min

  3. JUL 7

    What I've Learned from 14 Years of Direct Contracting

    What happens when you stop trying to squeeze more out of a broken system—and start building something better? We sit down with Josh Bailey, longtime practice owner and industry leader, to talk about what it really takes to run a sustainable PT business today. Josh shares hard-won lessons from years of managing growth, navigating reimbursement cuts, and mentoring other owners through it all. In this episode, we cover: ➡️ Why chasing more volume isn’t the answer anymore ➡️ How to think differently about value, pricing, and payer mix ➡️ What it takes to build a business that reflects your value Whether you’re in survival mode or scaling up, this episode offers grounded insight from someone who’s seen the full evolution of the field—and isn’t waiting around for someone else to fix it. -- ❤️ Like what you heard? Follow The Direct Path for new episodes every week. The Direct Path is produced by Second Door Health—we help physical therapy practices grow beyond traditional insurance by giving them the ability to diversify revenue and dynamically control patient volume. 👀 Learn more at https://seconddoor.app/demo

    32 min
  4. Why Direct Care is the Future of PT

    JUN 23

    Why Direct Care is the Future of PT

    In this first episode of The Direct Path, hosts Scott Hebert and Ryan Klepps explain why the traditional PT business model is broken—and why direct care is the way forward. In this episode, we cover: ➡️ What “direct care” actually means ➡️ Why self-insured employers are the key ➡️ How digital MSK players shaped the opportunity ➡️ What early adopter PTs are doing differently ➡️ How you can take the first steps—without abandoning insurance This podcast is for PT practice owners, operators, and changemakers ready to rethink the business of rehab therapy and build something more sustainable. -- ❤️ Like what you heard? Follow The Direct Path for new episodes every week. The Direct Path is produced by Second Door Health—we help physical therapy practices grow beyond traditional insurance by giving them the ability to diversify revenue and dynamically control patient volume. 👀 Learn more at https://seconddoor.app/demo

    25 min
  • 4 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

The Direct Path is a weekly podcast for PT practice leaders who want to take control of their growth. Hosted by Scott Hebert, CEO of Second Door Health, each 30-minute episode breaks down one big idea with clear, actionable steps to help you build a stronger, more sustainable business.

Information