The Edge Lab

Response Media
  • 5.0 (2)
  • MARKETING

Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.

Episodes

  1. 10/15/2025 · VIDEO

    How We Turned Human Behavior Into Award-Winning Healthcare Marketing

    In this episode of The Edge Lab, hosts Ami Sirlin and Dr. Alvin Glay reveal the behavioral science and strategy behind Response Media’s award-winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2x patient persistence through data-driven empathy. Discover how the team’s Necessity–Concern Framework (NCF) helps decode patient emotions, overcome adherence barriers, and design experiences that make marketing not just personalized but truly personal. Tune in to learn how data, human behavior, and strategy collide to create transformational results.

    17 min

  2. 06/25/2025 · VIDEO

    The Power of Empathy in Grocery Data Storytelling

    Host Ami Sirlin, Chief Client Officer at Response Media, is joined by guest Scott Hanbury, Analytics Team Leader for Grocery at The Clorox Company, and co-host Dr. Alvin Glay, Response Media’s Chief Strategy Officer.   In a world driven by automation and algorithms, this conversation explores why empathy is becoming one of the most essential tools in a data leader’s toolkit. Data alone doesn’t drive change, stories do. And when we tell them with empathy, we can influence shopper behavior, foster loyalty, and fuel growth. Let's dive in.

    30 min

  3. 05/21/2025 · VIDEO

    Welcome to The Edge Lab

    In our debut episode, host Ami Sirlin and co-host Dr. Alvin Glay introduce The Edge Lab, a Response Media podcast focused on bold marketing strategies powered by data and behavioral science. Learn what “the edge” means, those key decision moments that drive brand growth, and how this podcast will explore the science, strategy, and human insight behind effective marketing. Ami and Alvin share how the podcast was born, what makes it different, and who it’s for: marketers ready to push boundaries and spark innovation.

    4 min
  • 3 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.

Information

  • Creator
    Response Media
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    The Edge Lab