231 episodes
Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology Courtney Elmer | PodLaunch
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- Education
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5.0 • 139 Ratings
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Welcome to the only podcast about podcasting that taps into the science of human behavior and psychology to help you create a bingeworthy podcast your listeners can't ignore.
Why? Because the LAST thing you want is to feel like you’re talking to yourself in an empty room (and we’re right there with ya!)
Leveraging more than 7 years of experience in marketing and business psychology, Courtney Elmer is the leading authority on the science behind what makes podcasts succeed (or fail).
While most podcasts about podcasting cover the basics like tech and logistics, ~we~ know you're smart enough to know where to plug in a mic.
You want the strategy to launch, grow, and monetize a podcast that can actually grow your business and position you as the in-demand thought leader in your niche so you can use your voice to create meaningful change in the world.
We've helped six and seven figure experts just like you...
+ Climb the charts and outrank industry-leading podcast hosts
+ Get hundreds of authentic five-star reviews within 48 hrs of podcast launch
+ Crush their 25k, 50k, 75k, and 100k+ download milestones
+ Elevate their networks and befriend top industry leaders
+ Find their authentic voice and use it to build their legacy
+ Reclaim their time and experience their best sales months ever (simply by monetizing their podcast through their own courses, products, or programs)
We're going to help you do the same.
Because here's the deal: if you're going to host a podcast, you don't want to be ~another~ podcast that adds to the noise.
You want...
+A bingeworthy podcast that millions listen to every week
+ A Top 100 podcast that makes you the go-to expert in your niche
+ A podcast that converts listeners to leads for your business (so you can predictably grow your audience and your income)
The problem: Only 2 out of 10 podcasters make it past their first six episodes.
The question is, why?
If you’re going to invest your time in creating a podcast, you deserve to be getting hundreds of five-star reviews, thousands of downloads, and dozens of listeners raising their hands to work with you.
Plus, you're a busy entrepreneur. Which means you have zero time to figure out how to start a podcast, launch a podcast, and grow a successful podcast on your own.
We've helped over 95% of our clients break the Apple Top 100 in their categories and scale their podcasts 5x faster with our psychology-based approach.*
So just to be clear, if you're here to learn what kind of mic to buy or how to hit record, this isn't the podcast for you.
But if you're here because you haven't found anyone who teaches you the science behind a successful podcast and the systems required to reach the top 100 and stay there, you're in the right place.
Why do we care so much? Simple: you have an important message to share.
And the world deserves to hear it.
Ready to become the host of a client-converting podcast people can't stop raving about? Hit follow and let's dive in.
It's time to make your business bingeworthy.
*based on the latest industry data and real client results
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How to Create a Podcast Brand Your Listeners Can’t Ignore | Tonya Eberhart, Michael Carr
Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.
Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more.
(If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).
But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.
But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.
Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s dive in.
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Q + A: Why Imitating Other Hosts Won't Help You Grow Your Podcast
If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case.
But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark for measuring your show's success?
In this eye-opening episode of Listener Q + A, we’ll unpack why the Podcast Comparison Trap happens, the 5 telltale signs that listeners are overlooking your show, and how embracing your own expertise and distinct voice will help you position your show to stand out amidst the noise of the crowded podcasting landscape.
Ready to step out of the shadows of comparison and step boldly into the spotlight as an in-demand podcast host? Hit play and let's dive in!
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Want More Listener Engagement? Do This | Matt Drinkhan
Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you.
I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks your listeners, keeps your listeners engaged, and makes them eager to come back for more.
It’s no secret that podcasting is becoming increasingly popular with millions of podcasts available for your listeners to choose from. The podcasts that will excel the most over the next five years are ones who foster two-way communication with their audience, source the right kind of feedback from their listeners, and share content that connects with listeners on a deep and meaningful level.
Ready to get more listeners choosing your show over the competition? Hit play and let’s dive in..
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
My Most Embarrassing Moment as a Podcaster
There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast.
I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck with it.
I made three surprising mistakes that caused me to struggle more than I needed to during my first year of podcasting, and I’m breaking down what those three mistakes are inside this episode so that you can avoid them too.
So if you’re someone who publishes at least one episode every week without fail but you’re still getting less than 1000 downloads per episode, or if people tell you they love your podcast but no one is buying, hit play and let’s dive in.
Episode Links:
Understanding the Dunning-Kreuger Effect | courtesy of Verywell MindDunning-Kreuger Effect (visual)
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Here's What Launching a Podcast Looks Like | Rachel Provan
I hear so many people say that starting a podcast is easy. (Sigh. If only.)
Let’s be real — if starting a successful podcast was based on finding time to record and hitting publish on a new episode once a week, you would've made it happen six months ago.
The problem isn’t finding time to start your podcast.
The problem is not wanting to waste your time starting something that isn't successful.
And look, I know launching a podcast might SEEM like more than you have energy for, which is why full-time business owner, busy mom, and new podcaster Rachel Provan joins me inside this episode to show you how strategically launching her podcast...
→ grew her email list by 500+ in one week
→ landed her show in the Top 100 in the US + UK
→ earned her 45+ reviews and 1000+ downloads in the first 24 hours
→ has continued growing at a rate of 500+ downloads per week (10x faster than the average podcast)
→ is reaching people in over 20+ countries and 1300+ cities around the world, making her visible to a global audience of ideal clients
So if you want to SAVE yourself hundreds of hours and get these same results for your show? Hit play and let's dive in.
Want my help to launch your podcast? Book a call and let’s find out if we’re a fit to work together.
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Grow Your Podcast by Changing How You Use Email Marketing
Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth.
(And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.)
When you finish listening, you'll know exactly how to share the type of podcast content your email list wants to read — giving *you* higher open rates and increased downloads. #winwin
Ready to use your podcast to get more people subscribing to your email list (and get your email subscribers EXCITED to go listen to your podcast)? Hit play and let's dive in.
Other episodes you’ll enjoy: Steal This Easy Episode Hack to Grow Your Email List
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In
Customer Reviews
The best podcast on podcasting
Courtney gives a refreshing look at podcasting and does not repeat the same things everyone else is preaching. Definitely ahead of the game.
Must-listen for podcasters🎙️
Courtney's infectious enthusiasm and insider knowledge make this podcast a must-listen for podcasters at all levels. Episodes are packed with actionable tips and real-world examples. Five stars for Courtney's dedication to sharing the secrets behind top-ranking shows and helping others achieve their podcasting dreams!
Lives up to the hype
This show is highly rated for a reason. If you want to grow your podcast, you have to listen.
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