The Education Biz Podcast

Jenn Kleiber
  • 4.8 (18)
  • ENTREPRENEURSHIP
  • UPDATED SEMIMONTHLY

Are you an educator or former educator ready to be the one giving the PD instead of sitting in it? The Education Biz Podcast gives tips, tools and ideas for starting, building and marketing your education consulting company!

  1. 7H AGO

    Ep. 30 The Costly Mistake Slowing Your Education Consulting Business (Part I)

    In Part I of this two-part series, Jenn breaks down one of the most common—and costly—mistakes she sees capable education consultants making: trying to grow two businesses at the same time. Selling directly to teachers while also building a consulting business for schools may feel logical, but these are two completely different business models. When focus is split, clarity suffers, authority weakens, and momentum stalls. In this episode, Jenn covers: Why direct-to-consumer and education consulting require different strategiesHow split focus drains energy and slows tractionThe hidden ways mixed messaging weakens authority with decision-makersWhy divided attention delays mastery and clouds your dataHow lack of focus prevents the compounding effect that drives booked-out consulting businessesIf this episode hits close to home, it’s likely because this mistake quietly holds back otherwise strong consultants. 👉 Register for the free evergreen webinar, The Booked-Out Consultant to learn what actually builds authority, momentum, and consistent contracts:www.jennkleiber.com/bookedout Be sure to tune in for Part II, where Jenn breaks down the second major mistake that often shows up alongside this one—and how fixing both changes everything. IG: www.instagram.com/jenn_kleiber

    17 min

  2. JAN 29

    Ep 29- The Pre-Selling Season Checklist Every Education Consultant Needs

    Selling season is not the time to be building your backend — it’s the time to leverage it. In this episode, you’ll learn: Why your email list is the backbone of selling season (and why social media can’t replace it)What makes an administrator-facing opt-in actually workWhy a named, visual framework increases credibility and confidence with decision-makersWhat a high-converting landing page needs to include (and what it should not)How your LinkedIn profile functions as a verification tool, not a content grindWhen and why a simple website and blog still matterWhy running a beta group now makes selling season easier laterBusiness Asset Checklist: Jenn walks through these non-negotiable assets: An Email PlatformA real email service provider (not Gmail)A working opt-in formA simple nurture sequence to stay top of mind2. An Administrator-Focused Opt-In PDF Short, skimmable, and practicalDesigned for decision-makers, not teachersPositioned as a quick win or quick insight3. A Clear, Named Framework 3–5 steps or pillarsConsistent languageA simple visual representationEasy to explain in under 30 seconds4. A Landing Page That Does One Job Well Clearly names the problem administrators care aboutConnects pain points to student outcomesShows your framework and resultsLeads to one clear call to action: book a call5. A Strategic LinkedIn Profile Optimized for verification, not viralitySpeaks to administrators, not recruitersIncludes long-form articles that reinforce credibility and expertise6. Optional but Powerful: A Simple Website + Blog Builds credibility and trustHouses your opt-in and messagingPositions you as a thought leader with minimal content7. A Beta Group (If You Don’t Have Data Yet) Collect testimonials, stories, and outcomesGather proof that your framework worksMake selling season about sharing results, not making claims Here’s the link: LIVE Workshop - The Booked-Out Consultant  Education Consultant Accelerator: 90-Day Blueprint  IG - www.instagram.com/jenn_kleiber

    19 min

  3. JAN 14

    Ep 28: The Authority Mistake Costing You PD Contracts

    In today’s episode, we’re breaking down one of the most overlooked drivers of a profitable education consulting business: authority. If you’re not getting responses from administrators, not booking multi-day contracts, or not seeing consistent growth, the issue isn’t your expertise—it's how you're positioned. You’ll learn what authority really looks like in the consulting space, why frameworks and evidence matter more than ever, and the key shifts that separate booked-out consultants from everyone else. This episode gives you the clarity and direction you need to elevate your presence and become the consultant administrators take seriously. And if you’re ready to build a profitable, predictable consulting year, make sure you register for the free LIVE training: The Booked-Out Consultant: The Fail-Proof Formula for a Profitable Year.  Here’s the link: LIVE Workshop - The Booked-Out Consultant Education Consultant Accelerator: 90-Day Blueprint  IG - www.instagram.com/jenn_kleiber

    15 min

  4. JAN 1

    Episode 27: Planning Your 2026 with the Campus Calendar in Mind

    If you haven’t noticed by now, if you’re following other marketing gurus and influencers on social media, you may have figured out that an education consulting business runs a little differently than a normal direct to consumer business. In this episode, we’re going to set a revenue goal and then talk through the plan that can make it happen!  Links: 2026 Planning Worksheets Education Consultant Accelerator

    15 min

  5. 11/12/2025

    Episode 26: Start Smart: The 4 Steps to Launching Your Education Consulting Business

    If you’re just getting started with your education consulting business—or if you’ve been dabbling and you’re ready to finally treat it like a real business—this episode is for you. Jenn breaks down the four foundational steps every new consultant should take to set up their business the right way—from legal and financial logistics to market research and framework development. Plus, she shares the essential mindset shift every educator must make when stepping into entrepreneurship. You’ll learn how to think like a business owner, how to handle the “no-response” moments that come with outreach, and why playing the long game is the real secret to building predictable, six-figure success. Links Free Masterclass - 4-Step Framework to Build and Sell Profitable PD Concept to Cashflow Mini-Course Instagram: https://www.instagram.com/jenn_kleiber LinkedIN: www.linkedin.com/in/jennkleiber

    13 min

  6. 10/30/2025

    Episode 25: Positioning Yourself for Sales, Not Likes

    Shownotes: Positioning is all about how you define yourself in the market. It’s the intersection of who you help, what problem you solve, and how you communicate that. When your positioning is off—when your messaging doesn’t match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you’re speaking to aren’t the decision-makers, you won’t book contracts. Links Free Masterclass - 4-Step Framework to Build and Sell Profitable PD The Education Consultant Accelerator: 90 Day Blueprint

    12 min

  7. 10/12/2025

    Episode 24: Want growth? You Need a Business System

    Your business systems will be the key to your education consulting business making it or falling apart. The problem is that most of us, myself included, started our businesses out of our passion for a field in education. We had all the expertise and experience in education - perhaps we even have experience in the coaching or presenting field -  maybe we had the opportunity to do it while we were still working for a district - and we were good at it, so we thought - surely I can step out and consult with more consistency - and get paid for it! And you can! But you probably figured out that without having a business model, or business system to wrap your expertise in, one (or more) of a few different things probably happened: You are relying on one-off trainings - you are building new trainings all the time. You have 25 that you can offer, but you don’t know how to market yourself and you’re just waiting for the next call to come in to ask you to come to their school.You’ve built out a resource or course or training (or maybe all of them), but you are having trouble getting it in front of decision makers.You are really uncomfortable “selling” - so you’re holding on to all of the solutions you have to offer the world. Do any of these sound familiar? Links 4-Step Framework to Build and Sell Profitable PD The Education Consultant Accelerator: 90 Day Blueprint

    16 min

  8. 09/18/2025

    Episode 23: The Fail-Proof Formula for a Profitable Education Biz

    I get asked all the time “How do I know if my education business is going to work? Is it going to be profitable and predictable?” In this episode, I’m going to give you the fail-proof formula for creating  this business. We went over this in our last webinar: The Education Biz Growth Gameplan, but I wanted to share it here as well. There are 3 parts to this formula: Pressing Pain Points + Framework Solution + School Budget = Booked Out Business Links 4-Step Framework to Build and Sell Profitable PD Concept to Cashflow Mini-Course

    13 min
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About

Are you an educator or former educator ready to be the one giving the PD instead of sitting in it? The Education Biz Podcast gives tips, tools and ideas for starting, building and marketing your education consulting company!

Information

  • Creator
    Jenn Kleiber
  • Years Active
    2020 - 2026
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © 2024 The Education Biz Podcast
  • Show Website
    The Education Biz Podcast