The Fresh Bunch

Jet Fresh Flowers

The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered success stories, each episode blends laughs, insights, and special guests from all corners of the flower world. It’s part podcast, part therapy, and all fresh—welcome to The Fresh Bunch - a Jet Fresh Flowers podcast.

  1. Sep 11

    Ep. 233 - A Guide to Starting a Floral Vending Machine with Olena Romanchuk of Oro Gifts

    Send us Fan Mail What happens when you combine event floristry, freelancing, social media transparency, and… a floral vending machine? On this episode of The Fresh Bunch, we’re talking with Olena Romanchuk, founder of Oro Gifts in New Jersey, about building a floral business that doesn’t exactly follow the traditional playbook. Olena shares how she started over after coming to the U.S. from Ukraine, learning a new language and building her business from the ground up. We dive into her unique mix of event work, freelancing and her 13-locker floral vending machine located in a high-traffic mall. This machine not only sells flowers but also introduces her business to thousands of potential customers. And she’s not stopping there. Olena has already ordered machine number two for New York City. She’s also created a 30-page “How to Start a Floral Vending Machine” guide, packed with pricing, sourcing, marketing ideas, real-world lessons, and the mistakes she wishes she knew before getting started. We talk entrepreneurship, being transparent on social media, thinking beyond the traditional flower shop, and finding creative ways to get your business in front of customers. Mike even throws a few ideas into the mix that might just make their way into the next version of Olena’s guide. No quarters required. This episode is packed with idea snacks for the entrepreneurial brain.   https://www.instagram.com/orogiftsnj/   Her guide can be found on her Etsy: FLOWER VENDING MACHINE (supplier & Real Cost Guide) - Etsy

  2. Aug 14

    Ep. 229 - Coaching Session with Amy Balsters

    Send us Fan Mail This week on The Fresh Bunch, we’re joined by Amy Balsters, The Floral Coach®—award-winning floral designer, educator, and one of the industry’s leading voices in helping florists better understand the why behind great design. Amy takes us through her journey in flowers, from learning the fundamentals of floral design to building a career focused on educating and empowering other designers. We talk about Bouquet Bootcamp®, her online floral education program designed to help florists strengthen their bouquet-making skills, build confidence, and become better, more intentional designers. We also get into a side of floristry that doesn’t get talked about enough: the physical toll of the job. Back pain, sore hands, long hours on your feet, repetitive movements—flowers may be beautiful, but the work behind them can be brutal on the body. We dive into color theory and why understanding color can completely change the way you design, the importance of continuing education at every stage of your career, and Amy’s experiences teaching and connecting with florists around the country. We also talk her workshop and presentation at CalFlowers, the Virginia Fine Arts & Flowers show, and, naturally, the important stuff—In-N-Out Burger. It’s a fun, insightful conversation about creativity, longevity, education, and what it really takes to build a sustainable life in flowers. Learn more at https://thefloralcoach.com/

5
out of 5
12 Ratings

About

The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered success stories, each episode blends laughs, insights, and special guests from all corners of the flower world. It’s part podcast, part therapy, and all fresh—welcome to The Fresh Bunch - a Jet Fresh Flowers podcast.

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