The Future Is How

Frederik G. Pferdt

Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.

  1. How Money Trains Us Every Day. Greed, Desire, Fear, Love and the Future of Wealth | Markus Koch

    FEB 6

    How Money Trains Us Every Day. Greed, Desire, Fear, Love and the Future of Wealth | Markus Koch

    Episode Summary Money is not just something we earn, spend, or invest.It is something that trains us every day. In this episode of The Future Is HOW, Frederik G. Pferdt sits down with Markus Koch, widely known as the face of Wall Street, live from New York. What unfolds is not a conversation about markets or forecasts, but about how money shapes our inner world. Together, they explore how our relationship with money influences fear, freedom, trust, happiness, and the choices we make about our future. They talk about personal journeys, the role of improvisation in life and finance, and why community and trust matter more than ever in a world shaped by AI and constant change. Markus shares stories from his own life, including formative experiences in Africa, how fatherhood changed his priorities, and why he intentionally puts himself into situations where he is not good yet, from jazz to artificial intelligence. Not to master them, but to stay open. This episode invites a shift in perspective:from asking “How much can I accumulate?”to asking “How do I want to relate to money as I create my future?” Because the future is not what happens to us. The future is how we live, decide, and relate. Key Takeaways  The future is shaped less by prediction and more by perspective. Money is not neutral. It can amplify fear or create freedom. Our relationship with money reflects our values, not just our income. Flexibility and openness are essential in times of rapid change. Trust and community are foundational currencies of the future. Learning from mistakes is a feature, not a failure. Improvisation is a life skill, not a risk. AI will change how we interact with money, but not why it matters. Gratitude and reflection create clarity in a noisy financial world. Chapters  00:00 Welcome Markus Koch – live from New York 02:45 Who Markus Koch wants to be in the future 05:10 Where his sense of contentment comes from 07:28 What money really does to us as humans 08:46 What money can and cannot give us 10:27 Money in an entrepreneurial context 12:14 Out of Africa – experiences that shaped Markus 14:58 Where he draws strength and energy from 16:11 When money once meant something very different 18:33 Markus as a father, at home and in life 19:59 What matters more: money or happiness? 23:01 A future-ready relationship with money 25:56 The biggest fears Markus sees in people today 32:11 What it truly means to have “enough” 34:30 Finding calm and clarity around finances 36:33 Why Markus seeks out things he’s bad at – jazz, AI, learning 38:32 “I won’t be here anymore” – AI and impermanence 41:18 Why people stay in familiar but unhappy situations 46:48 “Machen, einfach machen” Socks, gifts, and what they reveal about American culture 51:07 Frederik’s gratitude ritual while traveling 52:04 Markus on community, trust, and the future 57:26 Will money become less important in the future? 58:00 Markus Koch’s wish for what comes next Learn more about Markus Koch, widely known as the face of Wall Street, and his work at: https://360wallstreet.de/ Explore Frederik G. Pferdt and The Future Is HOW — reflections, practices, and conversations on creating what’s next: https://www.frederikgpferdt.com/

    59 min
  2. How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross

    JAN 23

    How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross

    The Future Is HOW with Ivy Ross How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross In this episode, Frederik Pferdt sits down with Ivy Ross, Vice President of Design for Hardware Products at Google and co-author of Your Brain on Art, for a quiet, deeply human conversation about art, design, neuroscience, and what it really takes to build a future that still feels alive. While most conversations about the future focus on speed, technology, and efficiency, this one moves in the opposite direction. Together, Frederik and Ivy explore why art is not decoration, but infrastructure for our nervous system, our empathy, and our ability to imagine what comes next without hardening. Drawing on their shared history from the early days of Google Glass, Ivy reflects on designing for feeling, not just function, and why everything matters in design: texture, color, sound, space, and intention. This episode is an invitation to slow down, reconnect with your senses, and remember that the future is not something we plan. It’s something we feel our way into. In this conversation, you’ll explore Why art changes us biologically, not just emotionally How neuroaesthetics shapes how we think, feel, and heal What designing “from the inside out” really means Why art can calm us enough to imagine again in uncertain times How leaders and organizations can design spaces that support humanity, not just productivity What remains uniquely human in the age of AI Why the future needs magic, not just impact or scale Timestamps & key moments 00:00 Welcome 03:34 What Ivy wants to make people feel or remember 04:15 What Ivy doesn't want to be remembered for 05:21 The top 3 things that stood out in Ivy's life so far 09:43 The impact of arts and neuroscience on designing products 14:38 The first time the public experienced neuroaesthetics live 21:45 A mindstate moment with Ivy and YOU 23:45 Why arts in moments of uncertainty or trauma 27:22 We're designed to express ourselves not for outcome 30:29 What Frederik sent Ivy and why creativity has to be everything but not perfect 31:57 If leaders understood art, what would workplaces look like? 35:02 How painting helps you being successful in life 39:22 How art changes in the age of AI 41:17 "Lightning round" with Ivy 43:02 What Ivy had to unlearn about arts 45:12 How to practice your future with art this week

    51 min
  3. The Future is How | Best of 2025

    12/18/2025

    The Future is How | Best of 2025

    As 2025 comes to a close, it’s time to pause and look back. Not to summarize the year, but to harvest what truly mattered. This was a year full of futures. Full of encounters with people who don’t wait for what’s next, but actively practice it. We are living in a moment where the future often feels unclear, even heavy. And that’s why the real question is no longer what will happen next, but how do we create something better, starting now. In this special Best Of episode of The Future Is HOW, I’ve curated moments from the past year that are designed to shift how you think, feel, and act when the future feels uncertain. You’ll hear from people who practice the future in very different ways:A Michelin-star chef.A musician.An illustrator.Leaders from Apple, Canva, Stanford, and Harvard.Experts in sleep, AI, leadership, education, and mental health. And you’ll also hear from my wife Angela, who works with plant medicine and Reiki energy healing, reminding us that creating the future isn’t only an outward act. It begins by listening inward. This is not a podcast about predictions.It’s about practice. Short moments.Real insights.Gentle but powerful invitations. Because the future isn’t something we wait for.It’s something we practice, every day. Welcome to the Best Of The Future Is HOW. If something resonates with you, I invite you to explore the full conversations in the individual episodes. Where to find Frederik G. Pferdt NextLetter:⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com   ⁠⁠⁠ Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠ ⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠ Music: Andreas Horchler

    58 min
  4. Igniting Belief - The Power of Evangelism | Guy Kawasaki

    11/28/2025

    Igniting Belief - The Power of Evangelism | Guy Kawasaki

    Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set standards beyond Apple. Today, Guy is the Chief Evangelist of Canva, the online graphics-design company from Australia. Guy is also the author of fifteen books, New York Times and Wall Street Journal  bestsellers. He is a keynote speaker and host of the Remarkable People Podcast, as well as an investor. In this episode: • Belief in oneself is the most powerful gift. • Evangelism is an ethos, not just a title. • Remarkable people go through growth, grit, and grace • It's not about how you get your job, but what you do once you're in. • Showing up for others can have a profound impact. • Purpose is often created through passion and experimentation. • An open mind is essential for recognizing wisdom. • Empowerment can come from simple acts of kindness. • AI is a transformative force in our lives. • The future is shaped by our choices and actions. • A mindstate moment on evangelism • Underrated and overrated tech-trends Chapters: 00:00 Intro 04:38 A kick butt-moment: Frederik’s first encounter with Guy at a Steve Jobs Keynote. 07:31 Evangelism is ethos: the good news on creativity 10:15 Remarkable people: growth, grit, and grace 14:14 Steve Jobs: The remarkable Apple Universe 16:53 Inspire inspiration: Basic human skills 19:01 The embodiment of grace: Jane Goodall 21:52 The Chris Webster-story: Showing up at the chauffeur´s memorial 25:16 Finding purpose: Experiment your way forward 28:16 In love with AI?: The biggest deal in Guy´s career 30:46: Recognizing wisdom: Open and closed minds 34:23: A mindstate moment: Tangible evangelism 38:58: A quick fire round of questions 47:29: Quitting jobs: Certainty versus unchartered territory  49:29: The shit sandwich: Finding your calling   Where to find Guy Kawasaki: Homepage: https://guykawasaki.com/ Book: Wiser Guy: https://guykawasaki.com/books/wiser-guy/  Podcast: https://guykawasaki.com/remarkable-people/ LinkedIn: https://www.linkedin.com/in/guykawasaki/ Where to Find Frederik G. Pferdt: NextLetter: ⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com   ⁠⁠⁠ Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠ ⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠ Music: Andreas Horchler

    53 min
  5. The Art of Starting Before You’re Ready | Tessa Forshaw and Rich Braden

    11/14/2025

    The Art of Starting Before You’re Ready | Tessa Forshaw and Rich Braden

    Today on The Future is How, Frederik's guests are Tessa Forshaw and Rich Braden – authors of Innovation-ish: How Anyone can Create Breakthrough Solutions to Real Problems in the Real World Rich Braden is the founder and CEO of the San Francisco-based consulting firm, People Rocket. For the past 15 years he has been a design educator at universities around the world including Stanford University and Harvard University. Tessa Forshaw is a cognitive scientist, senior researcher, and co-founder of the Next Level Lab at Harvard University. She teaches design thinking, creativity, and innovation at the Harvard Innovation Lab and Harvard University DCE. She also served on the Teaching Faculty at Stanford’s design school for several years. In this episode: • How the Innovation-ish approach can lead to real innovation • Why hesitation isn't bad and how you can overcome it • How complex issues can be addressed playfully • Joint efforts of testing and iterations lead to good results • Exploration comes first, explaining later • A mindstate moment with 5 questions about your future • How to integrate Innovation-ish into your daily life • AI as a partner for innovation Chapters 00:00 Intro 02:25 Tessa and Rich's future Bio 05:13 “Ish-ness”: what Innovation-ish is about 08:46 From hesitation to momentum 14:22 Clarity and curiosity: Enjoying the unknown 19:03 Innovation compass: Real life experience with students 24:53 Explore before explain: Embrace the non-perfect 31:42 Mindstate Moment: 5 questions, 5 reasons to start 35:06 Make it real: Innovation-ish into your life 40:08 Toolbox: AI and innovation-ish boost 46:51 The lightning question round: Routines and practices   Where to Find Tessa Forshaw: Book: https://www.innovationish.com/ Podcast: https://www.gettingsmart.com/podcast/tessa-forshaw-and-rich-braden-on-innovation-mindsets-and-ai-as-co-creators/ LinkedIn: https://www.linkedin.com/in/tessaforshaw/   Where to find Rich Braden: Book: https://www.innovationish.com/ Podcast: https://www.gettingsmart.com/podcast/tessa-forshaw-and-rich-braden-on-innovation-mindsets-and-ai-as-co-creators/ LinkedIn: https://www.linkedin.com/in/richardcoxbraden/ Where to Find Frederik G. Pferdt NextLetter: ⁠⁠⁠https://www.nextletter.frederikgpferdt.com   ⁠⁠ Book: ⁠whatsnextisnowthebook.com⁠ ⁠ LinkedIn⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠frederikgpferdt.com⁠ Music: Andreas Horchler

    54 min
  6. Be More Pirate, Build the Future | Sam Conniff

    10/31/2025

    Be More Pirate, Build the Future | Sam Conniff

    Today on The Future is HOW, Frederik sits down with Sam Conniff – bestselling author of Be More Pirate, social entrepreneur, and creator of Uncertainty Experts, the world’s first science-based immersive program designed to help people navigate change with courage and creativity. In this conversation, Frederik and Sam explore what it truly means to live and lead in uncertain times. They uncover how breaking rules can be an act of purpose, why discomfort is the birthplace of creativity, and how rewriting the stories we tell ourselves can unlock deeper connection and meaning. Sam shares his personal experiments around masculinity, courage, and vulnerability, revealing why the most radical thing we can do right now might be to stay open when everything feels unknown. Frederik connects this to the Future Ready Mindstate, showing how curiosity and courage can transform uncertainty into a creative force. By the end of the episode, you’ll see that uncertainty isn’t something to survive — it’s something to use.The only certainty is that there is uncertainty. The question is: what will you create from it? In This Episode: Why breaking rules can lead to meaningful conversations and real innovation How uncertainty is an experience to feel, not a problem to fix Why creativity and conformity are natural opposites The emotional science behind courage and change How asking difficult questions opens new possibilitiesWhy children make the best pirates — and what that teaches us about the future Chapters 00:00 Intro02:32 Nail polish, masculinity, and social experiments08:27 Call to action: Be More Pirate13:46 Rulebreaker’s playbook: innovation in business and life21:01 Children are pirates: curiosity as courage22:25 Anything certain? Understanding uncertainty as an experience27:17 Built by change: uncertainty as our future coach38:49 Mindstate Moment: overcoming a rule responsibly43:07 Sam’s future bio: fear, hope, and making a difference47:08 A rule to break: stop holding on to one story48:53 Experiment: ask a difficult and necessary question Where to Find Sam Conniff: Website: samconniff.comThe Uncertainty Toolkit (book): Pan MacmillanBe More Pirate (book): BeMorePirate.com Where to Find Frederik G. PferdtNextLetter – ⁠⁠https://www.nextletter.frederikgpferdt.com⁠Book: whatsnextisnowthebook.comLinkedIn | YouTube | Instagram | frederikgpferdt.com

    53 min
  7. Becoming Future You | Suzy Welch

    10/17/2025

    Becoming Future You | Suzy Welch

    The Future Is HOW with Suzy Welch. Suzy is a bestselling author, journalist, and educator — and one of the most authentic voices when it comes to leadership and purpose today. You may know her from Harvard Business Review, NBC’s Today Show, or through one of her bestselling books, including her latest, Becoming You. Most people spend their lives searching for their purpose. But as Dr. Frederik G. Pferdt often says, “What if purpose isn’t something you find — but something you feel, every day?” In this episode, Frederik and Suzy explore the concept of purpose — and how it shows up in real life and leadership. Suzy shares her Becoming You methodology, a powerful framework for uncovering purpose through values and aptitudes. Together, they discuss how purpose evolves through life’s changes, how values shape our relationships, and why purpose isn’t a destination, but a compass that keeps us aligned with what matters most. Purpose is a compass you keep, not a finish line. The Becoming You methodology for discovering your authentic purpose. How values can shift over time, especially after major life events. Why finding purpose is an iterative process of exploration and reflection. The power of daily rituals — from prayer to walking your dog — to stay grounded. Why it’s common to feel lost, and how that can lead to deeper growth.How understanding your values strengthens both relationships and self-awareness.Why teaching others often reinforces your own connection to purpose. Where to find Suzy Welch: 🌐 suzywelch.com 📘 Becoming You: The Proven Method for Crafting Your Authentic Life and Career 🎧 Becoming You Podcast Where to find Frederik G. Pferdt: 📰 NextLetter — your Friday practice for shaping what’s next 📖 What’s Next Is Now – The Book 💼 LinkedIn ▶️ YouTube 📸 Instagram 🌐 frederikgpferdt.com 🎵 Music by Andreas Horchler (00:00) Intro (03:01) Suzy’s future bio: Living the purpose (05:08) The methodology of Becoming You (for classes and couples) (08:30) Shared values: The story of a perfect match (10:49) Do values change? Formation and expression (13:16) Navigating purpose: The iterative journey (15:22) Purpose in everyday life (16:37) Lost and found: Finding purpose again (20:39) Mindstate Moment: Finding future purpose (22:56) The lightning round: Superpowers, reflections, compliments, and faith (26:15) The last question: Daily rituals — from prayer to walking the dog

    30 min
  8. The Future Is How We Eat | Dalad Kambhu on Food, Creativity & Connection

    10/03/2025

    The Future Is How We Eat | Dalad Kambhu on Food, Creativity & Connection

    What if every meal could shape the future? In this episode of The Future Is HOW, I sit down with Michelin-starred chef Dalad Kambhu — a culinary trailblazer who has redefined Thai cuisine in Berlin. Born in Texas, raised in Bangkok, and shaped by New York’s creative energy, Dalad’s journey shows us that food is never just food. It’s imagination. It’s connection. It’s gratitude. Together, we explore how cooking can become a classroom for empathy, how rituals around the table can transform relationships, and why sustainability isn’t a trend in Thai cuisine — it’s a tradition. Dalad shares her vision of a future where food nourishes not only our bodies, but also our communities and our spirit. In this conversation, you’ll discover: Why food is one of the most powerful acts of creativity. How sharing meals can unlock empathy and belonging. Simple gratitude practices that can transform your relationship with food. Why local, sustainable ingredients are the future of global cuisine. How young chefs can embrace their unique voices and rewrite culinary norms. This episode isn’t just about what’s on your plate — it’s about how every bite can be an act of future-making. Where to find Dalad Kambhu:  https://www.instagram.com/daladk/?hl=en https://www.vogue.com/article/kin-dee-restaurant-berlin Where to find Frederik G. Pferdt:NextLetter: ⁠⁠⁠⁠https://nextletter.frederikgpferdt.com Website: ⁠⁠⁠⁠⁠https://www.frederikgpferdt.com/⁠⁠⁠ What's NextIs Now The Book: ⁠⁠⁠https://www.whatsnextisnowthebook.com⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/fgpferdt/⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠https://www.youtube.com/c/frederikgpferdt⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/frederikgpferdt/⁠⁠⁠⁠ In this episode, we cover: (00:00) Intro(01:42) Local and sustainable: The Art of Culinary Imagination (10:36) Dalad's future bio: Paving the way for young Female, Asian, POC  Chef's (12:24) Empowering Future Chefs: Starting to change collectively(14:09) Kitchen as classroom: Food teaches us about ourselves, our culture, our future (17:40) Sharing practice: Don't be afraid of new tastes, go local!(21:00) Dalad's calming rituals: Digital detox, tea, gratitude (25:14) Mindstate Moment: A future dinner (30:05) A future recipe: Fresh, plentiful, available to the world (31:23) Speed round: Flavors, freshness, sharing, cuisine culture and EINSTEIN(33:54) Closing remarks: Food is your future! Music: Andreas Horchler

    36 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.