The G Code

Heather Manuel
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We help salon owners restructure their businesses to increase profit and grow their teams.

Episodes

  1. 2D AGO

    5 Ways To Get More Clients (without spending money)

    Boosting your Google Rank is one of the easiest (and cheapest) ways to get more clients in the door. Today, I’m breaking down the exact 5 ranking factors Google uses to determine which salons show up first in search results. These aren't complicated, and you can implement them in just 1.5 hours this week. If you’re tired of seeing salons with outdated websites ranking higher than you, this episode is for you, my friend. I’ll show exactly what Google cares about and give an actionable plan you can implement today.  ⏰ What You’ll Learn: (1:17) - Reviews (40% of ranking) The #1 factor that makes up 40% of your Google ranking (and how to leverage it) (5:10) - Google Business Profile (30% of ranking) How to optimize your Google Business Profile to stay visible (4:33) - Local SEO Keywords (15% of ranking) The SEO keywords your website MUST have to rank locally (6:33) - Engagement Signals (10% of ranking) Why engagement signals matter more than you think The 2 parts of engagement signals to pay attention to (7:54) - Website Speed & Mobile (5% of ranking) Why website speed can completely sabotage your rankings How to make your website fast, updated, and easy to navigate (14:54) - Action Plan Steps you can take to implement these 5 factors into your salon in under 2 hours 🔗 Mentioned Links: Get in touch with our admissions team to learn more about RLCEO here: https://www.pip-university.com/bcl  👋 Say Hi: If you haven’t done so already, follow us on Instagram and Facebook. I share a ton of gems, value-packed freebies, and the occasional belly-laugh meme.  Follow on IG now! Follow on FB now! ❤️ Subscribe: Youtube Email Newsletter Podcast

    16 min

  2. JAN 7

    5 Things I'd Do If I Opened A Salon Today

    Building a scalable salon business requires intentional systems, clear communication, strategic hiring, and a long-term vision.  Alrighty, my friend, today we’re diving into 5 non-negotiable strategies for building a scalable, profitable salon business.  These insights come from my own experience of building a 7-figure salon in 4 years. I walk you through the 5 things I would do if I were to open a brand-new salon today.  Whether you’re about to open your first salon or have been open for years, I hope you’ll take these strategies and work them into your business, so that you can create the foundation for sustainable growth beyond your personal capacity. Today, I cover: (0:30) Being an employee-based salon  Build a business bigger than yourself through employees Avoid rental salon model limitations Start behind the chair to generate revenue and sustain expenses Scale back from chair work by year two to focus on team growth Commission-based model: stylists earn commission, salon keeps a portion for expenses and reinvestment (3:20) Team Policies & Guidelines Write a comprehensive employee handbook before hiring Clarity prevents resentment and turnover Key policies to document Including company vision and core values with daily execution examples Using core values for hiring, feedback, and firing decisions (7:50) Systematic Pricing Don't base pricing on location alone Three pricing considerations: Expenses with built-in profit margin, Unique selling point (USP) vs. competitors, and Maximum service time (most important factor) Set time boundaries for each service to prevent rushed work Create multiple service levels (3-4 to start) Model pricing should be affordable—focus is on training, not profit Service-based businesses sell time; pricing must reflect time availability (11:40) Owner’s Schedule Work 5 days/week, 2 days off for family and personal wellness 3 days behind the chair (8+ hours): Train new hires during every service, Film services for training content, Hand off tasks as team improves 1 day mixed (3 hours admin + 5-6 hours training): Scout for future training program leaders 1 day mixed (3 hours admin + rest of day coaching): On-the-spot coaching and team connection When to transition completely out of chair work (14:00) Hire Your Right-Hand Person Most important hire—start them on the front desk Essential qualities this person should have Hiring seasoned vs green candidates Provide training to ensure execution matches your standards Long-term: they manage the front desk team and guest processes while you focus on team growth and hiring 🔗 Mentioned Links: Get in touch with our admissions team to learn more about RLCEO here: ⁠https://www.pip-university.com/bcl ⁠ 👋 Say Hi: If you haven’t done so already, follow us on Instagram and Facebook. I share a ton of gems, value-packed freebies, and the occasional belly-laugh meme.  ⁠Follow on IG now!⁠ ⁠Follow on FB now!⁠ ❤️ Subscribe: ⁠Youtube⁠ ⁠Email Newsletter⁠ ⁠Podcast ⁠

    17 min
  • 2 Episodes

About

We help salon owners restructure their businesses to increase profit and grow their teams.

Information

  • Creator
    Heather Manuel
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Heather Manuel
  • Show Website
    The G Code