The Industrialist

Jeremy Mercer
  • 5.0 (9)
  • BUSINESS
  • UPDATED WEEKLY

Dive into the world of entrepreneurship, investing, and the inner workings of business through the eyes of an industry insider. Join Jeremy Mercer every week as he delivers compelling discussions on economic trends and critical news. Experience the thrill of the trade with seasoned brokers sharing their wildest cold-calling tales and innovative deal-making tactics. Plus, gain unique monthly insights into retail trends, from sweeping national movements to nuanced local developments. With two episodes each week, The Industrialist is your go-to source for inside perspectives.

  1. 5D AGO

    The Advantage You Can’t Fake: Romy Cheema on Local Presence in Real Estate

    In this episode, Jeremy sits down with Romy Cheema to talk about what actually drives success in real estate, and what most people get wrong. They get into the importance of being in your market, not just analyzing it from a distance. Romy breaks down how proximity leads to better relationships, better information, and ultimately better deals. They also cover common mistakes investors make, missing local demand signals, overlooking tenant quality, and relying too heavily on data without real-world context. One of the bigger themes in this conversation is storytelling. Not in a marketing sense, but in how you build trust. Romy shares how his background and experience have shaped the way he connects with clients and builds credibility in the market. This is a straightforward conversation about fundamentals—what works, what doesn’t, and what actually compounds over time. Topics covered: Why being physically present in your market mattersThe most common mistakes investors make early onHow to think about tenant quality and long-term valueWhy relationships still drive this businessThe role of storytelling in building trust

    1h 6m

  2. 5D AGO

    We still buy buildings, we will always buy buildings!

    This week’s Shop Talk is a real-time look at what’s actually happening in the market, from acquisitions to macro trends to where things may be headed next. Jeremy and Will break down where they’re actively buying today, with a heavy focus on small bay industrial in North DFW, Austin, and San Antonio. They walk through their current buy box, what they’re avoiding, and why older, overlooked assets can still outperform when bought right. A big part of the conversation centers around replacement cost—and whether it even matters in infill markets where you can’t realistically build new supply. As rents continue to rise, values are pushing past traditional replacement metrics, creating tension with equity and forcing a rethink of how deals are underwritten. They also touch on: Where supply could create pressure (and where it won’t)Why zoning and infill constraints matter more than theoretical replacement costThe ongoing debate around IOS pricing and land valueOffice market uncertainty, AI-driven layoffs, and what that means for demandWhy fundamentals—and showing up consistently—still winThis is a candid, unfiltered discussion on what operators are seeing on the ground right now.

    40 min

  3. APR 9

    Cold Calls, Hard Deals, and Building Trust in CRE with Christian Moore

    In this episode of Confessions of a Street Broker, Jeremy Mercer sits down with Christian Moore to break down the evolution of the Dallas commercial real estate market and what it actually takes to build a career in brokerage. The conversation covers market dynamics, deal-making strategies, and how COVID reshaped both industrial and office sectors. Christian shares real-world lessons from transactions, how to navigate challenging deals, and why fundamentals still matter in a competitive market. Christian joined Mercer Company in 2020 and has built a reputation around his deep, street-level knowledge of the Plano and Richardson submarkets. He spends a significant amount of time in his market—studying it, driving it, and staying close to real-time activity. That focus, combined with his ability to uncover off-market opportunities, has allowed him to consistently deliver strong outcomes for his clients. Known for his disciplined and detail-oriented approach, Christian brings a practical perspective to brokerage—covering everything from cold calling and client relationships to navigating zoning challenges and complex negotiations. If you’re in commercial real estate—or looking to get into it—this is a straightforward look at what actually works. Chapters 00:00 Introduction to the Journey02:49 Early Life and Education06:01 Transition to Medical Field08:56 Shift to Real Estate11:46 Navigating the Real Estate Market14:40 Challenges in Commercial Real Estate17:51 Understanding Tenant and Landlord Dynamics20:44 The Impact of COVID-19 on Real Estate24:01 Current Market Trends and Insights38:59 Navigating Cold Calls and Market Dynamics44:13 Memorable Transactions and Unique Properties51:24 Challenges with City Regulations and Zoning52:22 Lessons from Being Fired and Confrontation in Business01:01:01 The Psychology of Clients and Their Expectations01:05:10 Personal Growth: From Track to Marathon Running01:10:18 The Risks and Rewards of Jiu-Jitsu

    1h 17m

  4. APR 7

    Shop Talk: We are back!

    Did you miss us? Jeremy and Will are back with a quick breakdown of what’s happening in the market right now and what it actually means. In this episode, they cover the recent upswing in the Dow, oil prices pushing toward $115 per barrel, and the broader ripple effects hitting everything from transportation costs to everyday expenses. If you’re feeling it at the pump, you’re not alone. They also touch on the national debt crossing $39 trillion and why that matters more than most people think (especially for investors, operators, and anyone paying attention to where the economy is headed). Listen to the full episode for the full breakdown.

    40 min

  5. MAR 26

    How to Build a Real Estate Career: 5 Lessons from a 20-Year Broker (Matt Smith)

    In this episode of Confessions of a Street Broker, Jeremy sits down with Matt Smith to break down what it actually takes to build a lasting career in real estate. With over 20 years of experience, Matt shares the core lessons that separate brokers who last from those who fade out—trust, specialization, resilience, and the power of long-term relationships. They dive into early career challenges, being underestimated, and how those moments ultimately shape how you operate in the business today. If you’re in brokerage—or building any service-based career—this episode is a reminder that the fundamentals still win.

    1h 19m

  6. FEB 19

    From NFL to Entrepreneur: A Journey of Resilience and Success with Kavon Frazier

    What does it really take to transition from professional sports to building successful businesses? In this episode, Jeremy Mercer sits down with former NFL safety Kavon Frazier to unpack the real story behind the highlight reel — the adversity, the mindset shifts, and the discipline required to build a second career after football. Hailing from Grand Rapids, Michigan, Kavon’s journey started with just one Division I offer from Central Michigan University — and he took it. What followed wasn’t a straight path. After early success as a freshman, he faced conflict with his coaching staff and was benched midway through his sophomore year. Instead of transferring or quitting, he stayed committed. That decision changed everything. Kavon fought his way back, finished strong his senior year, and launched himself into the NFL — ultimately playing for the Dallas Cowboys, one of the most recognized brands in sports. He shares what it’s like to compete at the highest level, handle pressure inside a global franchise, and leverage that experience into life after football. Now an entrepreneur, Kavon reflects on: Navigating adversity without losing direction Why loyalty and resilience matter more than instant gratification The pressure of performing under the Cowboys brand Building businesses with the same discipline required in the NFL This conversation is about more than football — it’s about identity, reinvention, and staying committed when the path gets hard. If you’re building something — a business, a career, or a second act — this episode is for you.

    1h 9m

  7. FEB 6

    Waste Management Open and ICE Warehouse in Dallas

    Jeremy and Will discuss various topics ranging from their recent trip to Phoenix for the Waste Management Open, market updates, and insights into the real estate sector. The discussion includes a deep dive into the importance of understanding local markets for brokers, predictions for the upcoming Super Bowl, and significant real estate news, including the acquisition of a warehouse by ICE and Brookfield's expansion into solar energy. Chapters 00:00 Welcome Back and Phoenix Impressions 01:48 Market Updates and Economic Insights 03:31 Real Estate Market Trends and Performance 08:21 Driving the Market: A Broker's Perspective 15:13 Sports Betting and Super Bowl Predictions 19:02 Real Estate News: ICE Warehouse Acquisition 23:39 Brookfield's Expansion in Real Estate and Solar

    28 min

  8. JAN 29

    Confessions of a Street Broker: Tyson Erwin

    In this conversation, Jeremy Mercer interviews Tyson Erwin, the president of the industrial division for NAI Robert Lynn. They discuss the journey of a broker, the importance of relationships in real estate, and the challenges faced in the industry. Tyson shares insights on team dynamics, personality assessments, and the long-term nature of brokerage work. The conversation highlights the significance of building connections, navigating the brokerage landscape, and learning from unique experiences and challenges.Chapters 00:00 Introduction to Brokerage Journeys 01:41 Early Influences and Career Choices 03:28 Navigating the Brokerage Landscape 05:06 Team Dynamics and Personality Assessments 07:21 Building Relationships in Brokerage 08:46 The Long Game in Real Estate 11:03 Cold Calling and Relationship Building 13:16 Unique Deals and Memorable Experiences 15:46 Challenges and Learning from Failures 17:29 The Importance of Collaboration 20:12 Looking Ahead: Future Aspirations

    1 hr
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5
out of 5
9 Ratings

About

Dive into the world of entrepreneurship, investing, and the inner workings of business through the eyes of an industry insider. Join Jeremy Mercer every week as he delivers compelling discussions on economic trends and critical news. Experience the thrill of the trade with seasoned brokers sharing their wildest cold-calling tales and innovative deal-making tactics. Plus, gain unique monthly insights into retail trends, from sweeping national movements to nuanced local developments. With two episodes each week, The Industrialist is your go-to source for inside perspectives.

Information

  • Creator
    Jeremy Mercer
  • Years Active
    2023 - 2026
  • Episodes
    198
  • Rating
    Explicit
  • Copyright
    © Jeremy Mercer
  • Show Website
    The Industrialist

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