The Intake Playbook

Gary Falkowitz
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The Intake Playbook Podcast is the only podcast laser-focused on transforming your intake process to drive higher conversions, better client experiences, and massive revenue growth. Hosted by Gary P. Falkowitz Esq.—the industry-leading expert on legal intake—this podcast is for law firms who are ready to stop losing cases and start closing them. Gary shares actionable strategies, client-tested frameworks, real-life call breakdowns, and stories from the trenches that will help you turn your intake team into your firm’s secret weapon. If you want to maximize your leads, elevate your intake game, and create more revenue without increasing your marketing budget, you’re in the right place.

  1. Don’t Confuse Volume With Value [025]

    1H AGO

    Don’t Confuse Volume With Value [025]

    Do you really need more intake staff—or are you just chasing junk leads? In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down the myth of understaffing and shows why attribution is the real culprit behind overloaded teams. What You’ll Learn: 🔹 Why more staff won’t fix your intake problem 🔹 How junk leads bury intake reps and cause burnout 🔹 The difference between cost per lead and cost per qualified lead 🔹 How to set “abort or scale” rules for lead sources 🔹 Why attribution must be reviewed weekly, not quarterly 🎧 Before you post that job ad, fix your mix. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    7 min
  2. Why Your Conversion Report Is Lying to You [024]

    OCT 8

    Why Your Conversion Report Is Lying to You [024]

    Your conversion report is lying to you. In this episode of The Intake Playbook Podcast, Gary Falkowitz reveals the invisible leak in your intake funnel: the clients who never make it into your data. These are the cases lost to voicemail, slow follow-up, or unavailable call vendors—the ones that vanish before they’re ever qualified. And they may be costing you more than the clients you actually track. What You’ll Learn: 🔹Why good conversion numbers can be dangerously misleading 🔹How to track the leads that disappear before qualification 🔹The speed-to-lead standards your firm must enforce 🔹Why 24/7 coverage is the new baseline for intake 🔹How to stop losing cases before intake even begins 🎧 Don’t just measure signed agreements. Measure the opportunities you never even reached. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    8 min
  3. What Most Firms Get Wrong About Mass Tort Intake [023]

    OCT 1

    What Most Firms Get Wrong About Mass Tort Intake [023]

    PI and mass tort intake may share fundamentals—but the approach couldn’t be more different. In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why mass tort claimants won’t give your firm the grace period PI claimants often do—and what intake teams must do differently to win. What You’ll Learn: 🔹Why PI claimants know your brand but mass tort claimants don’t 🔹The urgency needed to win mass tort claimants 🔹Why education is the secret to impressing skeptical claimants 🔹How to compete as an unknown and stay top of mind 🎧 Don’t lose mass tort claimants to competitors simply because your intake playbook hasn’t adjusted. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    8 min
  4. The Softball Question Most Intake Reps Miss [022]

    SEP 24

    The Softball Question Most Intake Reps Miss [022]

    “I’ve never needed a lawyer before. Why do I even need one for this case? I haven’t broken any bones.” For most intake reps, that question creates hesitation. But hesitation loses cases. In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why intake isn’t about collecting data—it’s about competition. If your team doesn’t adopt the mindset that every call is the race, you’ll lose clients to firms that do. What You’ll Learn: 🔹How to anticipate PI client objections before they’re asked 🔹Why nervous, first-time claimants need reassurance, not scripts 🔹How to treat every intake call like the one shot it is 🔹Why decisions must come in minutes, not hours 🎧 Every call matters. Listen now and learn how to make sure your firm wins the first conversation. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    10 min
  5. The Worst Intake Call I Ever Heard (and What It Taught Me) [021]

    SEP 17

    The Worst Intake Call I Ever Heard (and What It Taught Me) [021]

    Some intake calls are painful to hear—and this was one of the worst. In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down one of the most frustrating intake calls he’s reviewed and explains what it teaches us about the mistakes too many law firms are making in 2025. What You’ll Learn: 🔹Why starting with “How did you hear about us?” is the wrong move 🔹How failing to make decisions quickly kills conversions 🔹Why scripts without empathy drive clients away 🔹The importance of removing friction from the client experience 🎧 Every call is a first impression. Listen now to learn how to lead with humanity, make decisions fast, and win more clients. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    10 min
  6. Intake & AI in 2025: What You Need to Know [020]

    SEP 10

    Intake & AI in 2025: What You Need to Know [020]

    AI isn’t a future tool—it’s here, and it’s transforming legal intake right now. In this episode of The Intake Playbook Podcast, Gary Falkowitz reveals why the firms that succeed in 2025 will be the ones that pair AI + people to create clarity, speed, and trust. What You’ll Learn: 🔹How AI helps law firms stop missing calls 🔹The role of AI in call scoring and intake coaching 🔹Why speed beats the “human vs. AI” debate every time That’s why I created CaptureNow — to give firms 24/7 intake coverage powered by AI and live specialists so you finally have full visibility into every call. 🎧 Don’t fear AI. Use it to lead your team better, grow faster, and never miss another opportunity. Watch the full episode now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    9 min
  7. The Intake Formula Every Law Firm Should Know [019]

    AUG 20

    The Intake Formula Every Law Firm Should Know [019]

    Think intake ROI is hard to measure? It’s not. It’s a math problem—and Gary gives you the formula. In this episode of The Intake Playbook Podcast, Gary Falkowitz shows how to calculate the financial impact of missed intake opportunities. If you’ve ever wondered, “How much is this call really worth?”—this episode gives you the answer. What You’ll Learn:  🔹 How to calculate the cost of missed or mishandled intake 🔹 What intake delays and drop-offs are costing you 🔹 How to turn simple data into smarter decisions 🔹 Why intake is your firm’s best ROI lever 🎧 Watch the full episode and stop leaving money on the table. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    7 min
  8. This Intake Mindset Shift Changed Everything [018]

    AUG 13

    This Intake Mindset Shift Changed Everything [018]

    The firms with the most predictable growth don’t just react to leads. They lead the intake conversation. In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down how shifting from reactive to proactive intake creates a stronger client experience, builds trust, and leads to more signed cases—without needing more leads. What You’ll Learn:  🔹 Why intake should be treated like a growth strategy 🔹 The mindset shift from screener to guide 🔹 How education and empathy convert better than checklists 🔹 What it takes to build momentum through intake 🎧 Watch the full episode and start making your intake team a growth driver—not just a gatekeeper. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    6 min
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About

The Intake Playbook Podcast is the only podcast laser-focused on transforming your intake process to drive higher conversions, better client experiences, and massive revenue growth. Hosted by Gary P. Falkowitz Esq.—the industry-leading expert on legal intake—this podcast is for law firms who are ready to stop losing cases and start closing them. Gary shares actionable strategies, client-tested frameworks, real-life call breakdowns, and stories from the trenches that will help you turn your intake team into your firm’s secret weapon. If you want to maximize your leads, elevate your intake game, and create more revenue without increasing your marketing budget, you’re in the right place.

Information

  • Creator
    Gary Falkowitz
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Gary Falkowitz
  • Show Website
    The Intake Playbook