The Intuitive Customer, hosted by Colin Shaw, recognized as a global influencer in Customer Experience and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customer's behavior.
Brought to you by Beyond Philosophy through our consultancy, training and market research.
I'll Be Back! The Phrase We All Want Our Customers To Say…
Returning customers are great. They usually cost less to attract and buy more than new customers. In many ways, a returning customer is a badge of honor, showing that your experience was at least worthy of a second visit. So, how do you get (and keep) returning customers?
In this episode, we talk to Customer Experience thought leader and author Shep Hyken, whose new book, "I'll Be Back: How to Get Customers to Come Back Again and Again", shares great ways to build customer loyalty with your experience.
Is Your Marketing Inadvertently Damaging Your Customer Focus?
You likely don’t know how the last ad buy affected Customer Experience. Sure, maybe the numbers, but not the rest. Moreover, you probably didn’t know how you segment customers set up that outcome or how customer expectations have changed. Unfortunately, that means you probably don’t know how your marketing damaged your customer focus. But we can help. In this episode, we share how we assess an organizations’ customer centricity in the areas of Customer Strategy, Marketing, and Customer Expectations.
The Hidden Messages That Are Killing Your Culture Without You Knowing
Most companies don’t get it. They think they put the customer at the center of everything they do, but when push comes to shove, they don’t. The fact is customer-centricity is something that starts with a mindset and becomes the way you do things. For some companies, this is Natural, but for others, not so much.
In this episode, we reveal how we assess the customer-centricity of organizations into four distinct categories by taking a look how they handle the areas of People and Culture and Leadership.
How Behavioral Science Will Dramatically Increase Your Response Rates
Is the goal of your email campaign for customers to ignore it? Of course not. You want them to do something. However, if you send out an email and none of your customers are doing what you want, then chances are you need to change how you are delivering the message. The behavioral sciences can help your email stand out from the others in the inbox.
In this episode, we discuss email marketing and how Framing and Loss Aversion are two psychological ideas that can increase your email response rates.
5 Rules to Guarantee a Return on Investment (ROI)
If you aren’t getting any ROI for your efforts in Customer Experience, it’s probably because you aren’t focusing on the right things. You need a way to refocus on the areas that drive value for customers and, in turn, value for your organization. First, you need to follow the rules. In this episode, we explore the 5 Rules That Guarantee a Return on Investment. From discovering what customers want to thinking outside the square to measuring everything, we have the ways to prove that your program works.
200th episode! Which have been the best episodes with the most learning?
We did it! We set out to make a podcast that explains the psychology of customer behavior and the reality of these scientific principles in action to be a useful resource on their Customer Experience journey. Now, we have 200 episodes that we hope do that.
In this episode, listeners will enjoy a recap of some of greatest hits. We review six of our favorite podcasts, the key learnings from each, and what we liked best about the discussion that can facilitate customer-driven growth.
One of my favorite shows. It’s very insightful and I highly recommend this podcast to anyone from consumers to CS/non-CS professionals.
Delightfully humorous and informative
The dynamic between the two hosts absolutely makes this podcast. Each brings a unique take on the topic, their own perspective, and play off each others sense of humor.
I come away after each episode with a feeling of joy and feeling a bit smarter- win-win.
Yes, I said joy ☺️
One of my favorites!
As a service professional pivoting to focus more on CX, I find this show entertaining and knowledgeable. I look forward to weekly updates that always seem right in line with topics of interest. Well done!