The Louis and Kyle Show Louis Shulman

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery.
This conversation covers:
00:00:00 - The Importance of Having a Mental Model of Learning
00:10:26 - Building Confidence and Motivation
00:15:35 - The Mind as a Muscle
00:18:36 - Strengthening Specific Mental Skills
00:21:38 - The Skill of Focus and Concentration
00:26:04 - Maximizing the Longevity of a Learning Project
00:31:23 - The Role of Copying in Learning and Problem-Solving
00:35:26 - Cognitive Load Theory and Problem Solving
00:40:34 - Extracting Useful Advice from Experts
00:46:44 - The Divide Between Academia and Self-Help
00:52:24 - The Complexity of Learning to Read
00:57:31 - The Impact of Age on Learning
00:59:05 - A Checklist for Learning Projects
Learn More About Scott:
→ Scott's Blog: https://www.scotthyoung.com/
→ Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list.
Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.
This conversation covers:
00:02:48 - Overcoming Debt and Starting in Internet Marketing
00:03:29 - Becoming an Affiliate Marketer
00:08:18 - The Intersection of Therapy and Business Growth
00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur
00:17:14 - The Intense Focus of Musicians
00:27:34 - The Importance of Human Relationships in Business
00:37:48 - The Concept of Valuepreneurship
00:46:57 - The Chain of Fear
00:49:38 - Visionary Men and Ambitious Projects
00:51:50 - The Fallacy of Selflessness and Maslow's Hierarchy
Connect with Jeff Lerner:
→ ENTRE: https://www.entreinstitute.com/
→ Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial
→ Jeff's Instagram: https://www.instagram.com/jefflernerofficial/
→ Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174X
Support The Louis and Kyle Show:
If you enjoyed this episode, please share it with a friend or leave a review.
→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834
→ Drop us an email: LouisandKyleShow@gmail.com
→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA
Follow The Show on Social Media:
→ Twitter: https://twitter.com/LouisKyleShow
→ Instagram: https://www.instagram.com/louiskyleshow/
→ LinkedIn: https://www.linkedin.com/company/65567567/
Connect with Louis and Kyle:
→ Read Louis' Newsletter: https://louisshulman.substack.com/
→ Louis' Twitter: https://twitter.com/LouisShulman
→ Kyle’s Twitter: https://twitter.com/_kylebishop
→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/
→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project.
This conversation covers:
00:05:13 - The Challenges of Organic Farming
00:07:50 - The Origins of Uncle Matt’s Orange Juice
00:15:46 - The Benefits of Organic Farming
00:18:32 - Overcoming Business Plateaus
00:29:16 - Boosting The Immune System with Probiotics, Turmeric, and Ginger
00:32:09 - Staying True to Your Mission Statement
00:34:46 - Transitioning to Regenerative Agriculture
00:37:34 - The Importance of An Organic Certification
00:40:10 - The Benefits of Citrus Fiber
Connect with Matt McLean:
→ LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/
Learn More About Uncle Matt's:
→ Website: https://shop.unclematts.com/collections/uncle-matts-orange-juice
Support The Louis and Kyle Show:
If you enjoyed this episode, please share it with a friend or leave a review.
→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834
→ Drop us an email: LouisandKyleShow@gmail.com
→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA
Follow The Show on Social Media:
→ Twitter: https://twitter.com/LouisKyleShow
→ Instagram: https://www.instagram.com/louiskyleshow/
→ LinkedIn: https://www.linkedin.com/company/65567567/
Connect with Louis and Kyle:
→ Read Louis' Newsletter: https://louisshulman.substack.com/
→ Louis' Twitter: https://twitter.com/LouisShulman
→ Kyle’s Twitter: https://twitter.com/_kylebishop
→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/
→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Jens Lennartsson is a former journalist and photographer turned newsletter expert.
He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself.
This conversation covers:
00:00:00 - The Importance of Aligning Your Content with Your Audience
00:04:35 - Growing and Monetizing Your Newsletter
00:09:21 - Starting a Newsletter Agency
00:19:06 - Lessons from a Failed Viral Marketing Stunt
00:28:08 - Standing Out in Your Niche
00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, Sweden

Connect with Jens:
→ Instagram: https://www.instagram.com/jenslennartsson/?hl=en
→ Twitter: https://x.com/jenslennartsson
→ LinkedIn: https://www.linkedin.com/in/jens-lennartsson/
→ YouTube: https://www.youtube.com/@jenslennartsson/videos
→ Medium: https://medium.com/@jenslennartsson
→ Jens' Website: https://www.jenslennartsson.com/

Help The Louis and Kyle Show:
→ If you enjoyed this episode, please share it with a friend or leave a review!
→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834
→ Drop us an email: LouisandKyleShow@gmail.com
→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA

Follow The Show on Social Media:
→ Twitter: https://twitter.com/LouisKyleShow
→ Instagram: https://www.instagram.com/louiskyleshow/
→ LinkedIn: https://www.linkedin.com/company/65567567/

Connect with Louis and Kyle:
→ Read Louis' Newsletter: https://louisshulman.substack.com/
→ Louis' Twitter: https://twitter.com/LouisShulman
→ Kyle’s Twitter: https://twitter.com/_kylebishop
→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/
→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.
In this episode, we discuss:
00:04:41 - Transitioning from Freelancer to Entrepreneur
00:09:25 - The Complexities of Scaling a Service Business
00:11:57 - Building Relationships with Clients
00:16:59 - Building Credibility in B2B Tech
00:19:31 - Importance of Brand Marketing in High Consideration SaaS
00:24:59 - The Future of Freelance Writing
00:27:39 - Pricing Strategies
00:33:02 - The Impact of Having a Following for B2B marketing
00:35:32 - Hiring a Project Manager
Connect with Joe:
* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/
Check out Sharp Pen Media
* Website: https://www.sharppenmedia.com/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.
Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.
Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator.
In this episode, we discuss:
🚀 Matheus's experience with Y Combinator (YC)
💡 The opportunity in embedded insurance
🏠 The benefits and challenges of remote work
🛡️ Creating Embedded Protection Products
🔭 Taking a long-term vision when approaching entrepreneurship
🎢 The ups and downs of the entrepreneurial journey
🌟 Much more
Chapters:
00:05:59 - The Benefits of Y Combinator
00:11:39 - The Difference between Insurance and Assurance
00:15:24 - Embedding Insurance into Business Models
00:19:03 - Motivating and Training Talent
00:21:07 - The Benefits of Remote Work
00:23:01 - The Value of Business School
00:24:53 - The Most Fun Part of Business
00:26:42 - Lessons from Scaling a Team
00:28:31 - Other Exciting Opportunities
Connect with Matheus:
* LinkedIn: linkedin.com/in/mriolfi/
* Twitter: twitter.com/mriolfi
Check out Tint
* Website: tint.ai
* Twitter: twitter.com/heytint
* LinkedIn: linkedin.com/company/heytint


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com