191 episodes

Helping ambitious young professionals navigate entrepreneurship, careers, and investing.

louisshulman.substack.com

The Louis and Kyle Show Louis Shulman

    • Business
    • 5.0 • 87 Ratings

Helping ambitious young professionals navigate entrepreneurship, careers, and investing.

louisshulman.substack.com

    Joe Zappa: Founder of Sharp Pen Media

    Joe Zappa: Founder of Sharp Pen Media

    Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.
    In this episode, we discuss:
    00:04:41 - Transitioning from Freelancer to Entrepreneur
    00:09:25 - The Complexities of Scaling a Service Business
    00:11:57 - Building Relationships with Clients
    00:16:59 - Building Credibility in B2B Tech
    00:19:31 - Importance of Brand Marketing in High Consideration SaaS
    00:24:59 - The Future of Freelance Writing
    00:27:39 - Pricing Strategies
    00:33:02 - The Impact of Having a Following for B2B marketing
    00:35:32 - Hiring a Project Manager
    Connect with Joe:
    * LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/
    Check out Sharp Pen Media
    * Website: https://www.sharppenmedia.com/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

    • 40 min
    Matheus Riolfi: CEO at Tint

    Matheus Riolfi: CEO at Tint

    Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.
    Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.
    Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator.
    In this episode, we discuss:
    🚀 Matheus's experience with Y Combinator (YC)
    💡 The opportunity in embedded insurance
    🏠 The benefits and challenges of remote work
    🛡️ Creating Embedded Protection Products
    🔭 Taking a long-term vision when approaching entrepreneurship
    🎢 The ups and downs of the entrepreneurial journey
    🌟 Much more
    Chapters:
    00:05:59 - The Benefits of Y Combinator
    00:11:39 - The Difference between Insurance and Assurance
    00:15:24 - Embedding Insurance into Business Models
    00:19:03 - Motivating and Training Talent
    00:21:07 - The Benefits of Remote Work
    00:23:01 - The Value of Business School
    00:24:53 - The Most Fun Part of Business
    00:26:42 - Lessons from Scaling a Team
    00:28:31 - Other Exciting Opportunities
    Connect with Matheus:
    * LinkedIn: linkedin.com/in/mriolfi/
    * Twitter: twitter.com/mriolfi
    Check out Tint
    * Website: tint.ai
    * Twitter: twitter.com/heytint
    * LinkedIn: linkedin.com/company/heytint


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

    • 30 min
    Brennan Dunn: Founder of RightMessage

    Brennan Dunn: Founder of RightMessage

    Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.
    For the last decade, Brennan Dunn has been building "email-first" businesses.
    Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.
    In this episode, we discuss:
    📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time
    🎯 The Power of Personalized Marketing
    💬 High-Touch Sales Strategies
    📧 The Importance of Owned Distribution Channels
    ⭐️ Much More
    Chapters:
    powered by InstantChapters.com
    00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"
    00:02:20 - Growing a Personal Brand
    00:04:45 - Growing an Organic SEO Strategy
    00:06:06 - Running a SaaS into the Ground
    00:12:14 - Different Sub-Niches for Selling Digital Products
    00:14:58 - Acquiring Marketing Skills
    00:18:00 - Selling Info Products and the Newsletter Bubble
    00:21:45 - The Future of YouTube Influencers and Online Courses
    00:24:09 - The Importance of Owning Distribution Channels
    00:28:32 - Reaping the Benefits of High-Touch Sales
    00:29:40 - Increasing Conversion Rates through Personalization
    00:35:44 - Increasing Value per Subscriber
    00:37:58 - Obtaining Customer Information through Surveys
    00:40:14 - Preventing Misfiring Automations
    00:41:18 - Personalization and Data Usage
    00:42:42 - Utilizing Zero Party Data
    Connect with Brennan:
    * LinkedIn: linkedin.com/in/brennandunn
    * Brennan's Company: rightmessage.com
    * Twitter: twitter.com/brennandunn
    * YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA
    * Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn
    * Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/
    Resources Mentioned
    * Barnes & Noble: barnesandnoble.com
    * Optimizely: optimizely.com
    * ConvertKit: convertkit.com
    * Hacker News: news.ycombinator.com
    * Teachable: teachable.com
    * Ankur Nagpal: linkedin.com/in/ankurnagpal
    * Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin
    * Amy Hoy: twitter.com/amyhoy
    * Nathan Barry: nathanbarry.com
    * Ogilvy: ogilvy.com
    * Dickie Bush: twitter.com/dickiebush
    * Pat Flynn: patflynn.com
    * Dan Go: dango.co


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

    • 47 min
    Kyle Mau: Founder of HireUA and Selo Olive Oil

    Kyle Mau: Founder of HireUA and Selo Olive Oil

    Kyle Mau is the founder of HireUA and a partner in Selo Olive.
    HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold.
    Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur.
    Prior to HireUA, Kyle was a popular blogger, reaching over 10 million readers.
    In this episode, we discuss:
    💡 The Talent Pool in Eastern Europe and Ukraine
    📈 Tips For Rapid Business Growth
    🌱 The Rise of Anti-Seed Oil Movement
    🏙️ Hiring Tips for Small Business Owners
    🌟 Much more!
    Chapters:
    powered by InstantChapters.com
    00:00:00 - The Talent Pool in Eastern Europe and Ukraine
    00:05:53 - The affordability of living abroad (especially in Wroclaw)
    00:08:36 - Business Skills Learned From Being A Pickup Artist
    00:11:29 - The Manosphere and Red Pill Universe
    00:17:10 - The Expansion into Eastern Europe
    00:25:52 - Scaling a Paid Acquisition Channel
    00:28:50 - Bottling Olive Oil
    00:31:58 - The Rise of the Anti-Seed Oil Movement
    00:35:01 - Building an Email List and Long-term Plans
    00:38:02 - Challenges in the Ukrainian job market
    00:43:37 - The Accessibility of Capital Cities
    00:46:29 - Hiring Tips for Small Businesses
    Connect with Kyle:
    →Website: kylemau.com
    →LinkedIn: linkedin.com/in/maukyle
    →Twitter: twitter.com/KyleMau
    →Website: hire-ua.com
    →LinkedIn: linkedin.com/company/hireua
    →Twitter: twitter.com/HireUA
    →Youtube: https://www.youtube.com/@hireua


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

    • 46 min
    Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers

    Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers

    Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more.
    He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges.
    Additionally, he co-founded Autism Speaks U, a national initiative that raised over $7 million and engaged students from universities and colleges across 25+ states in advocacy, awareness, and fundraising.
    In this episode, we discuss:
    🏋️‍♂️ Lessons from athletes, artists and musicians
    🔄 The Role of Adversity in Success
    🌅 Keeping Things in Perspective
    💡 The Tarp Pulling Moment
    🎨 The Art of Interviewing
    🌟 Much more
    Chapters:
    00:00:00 - Andrew's Current Projects
    00:03:09 - The Value of Menial Tasks in High-Ranking Positions
    00:06:11 - The Tarp Pulling Moment
    00:09:10 - Curiosity and Connection in Podcasting
    00:12:05 - Intrinsic Motivation and Consistency
    00:15:07 - Setting Internal Goals & Consolidation Breaks
    00:17:59 - Learning how to learn effectively
    00:20:50 - Keeping Things in Perspective
    00:23:59 - The Role of Adversity in Success
    00:27:03 - Manny's Journey to Becoming a Coach
    00:29:57 - Capturing the Raw Energy of the Come-Up
    00:32:44 - Trusting Your Own Taste
    00:35:31 - The Art of Interviewing
    00:38:34 - Lessons from Artists and Musicians
    00:41:48 - Lessons from Athletes
    00:44:43 - A Student's Impact
    Connect with Andrew:
    → LinkedIn: https://www.linkedin.com/in/andrewhmoses/
    → Website: https://www.everybodypullsthetarp.com/
    → Twitter: https://twitter.com/andrewhmoses
    → Instagram: https://www.instagram.com/andrewmoses123/
    → Spotify: https://tr.ee/tUxZ9wEPuv
    → Apple Podcast:


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

    • 48 min
    Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals

    Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals

    Andre Haykal Jr is the co-founder of Client Ascension and ListKit.
    At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations.
    In this episode, we discuss:
    🎯 Investing in Coaches and Accelerating Progress
    🌍 Hiring Talent from Lebanon
    📖 The Bible as the Original Self-Help Book
    📊 The Importance of Diversifying Traffic Sources
    💪 The Importance of Craft and Fitness
    🔄 A Different Approach to SaaS Sales
    🌟 Much more
    Chapters:
    00:00:00 - Current Projects & Ventures
    00:03:36 - The Potential of ListKit and Cold Email
    00:11:05 - Investing in Coaches and Accelerating Timelines
    00:14:45 - Finding Inspiration from Entrepreneurs
    00:18:14 - A Different Approach to SaaS Sales
    00:25:44 - The Bible as the original self-help book
    00:29:48 - Accountability and Responsibility in Client Ascension
    00:33:18 - The Benefits of Podcasting
    00:37:07 - Implementing Student Success Coaches for Client Ascension
    00:40:58 - Hiring Talent from Lebanon
    00:44:42 - Takeaways from Bailey Bolton's Episode
    00:48:28 - The Importance of Diversifying Traffic Sources
    00:52:28 - The importance of craft and fitness in entrepreneurship
    00:56:03 - Importance of People and Inputs Over Outputs
    00:59:55 - An Inspiring Role Model for Entrepreneurs
    Connect with Andre:
    →Website: andrehaykaljr.com
    →LinkedIn: linkedin.com/in/andrehaykaljr
    →Twitter: twitter.com/andrehaykaljr
    →Youtube: youtube.com/@andrehaykaljr
    → Andre’s Podcast: https://www.youtube.com/@sticktalkpodcast


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

    • 1 hr

Customer Reviews

5.0 out of 5
87 Ratings

87 Ratings

CTK1310 ,

Timeless Insights

Phenomenal show! They drive to gain insights, but do so in such a relaxed and casual way. The guests are extremely informative. Very timeless in their approach.

Farzad Rashidi ,

Awesome show

Louis is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.
From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.
I highly recommend the podcast to any entrepreneur in the digital world.

Nancy0707 ,

Phenomenal Show

Louis and Kyle are brilliant hosts who know how to ask the right questions! Brilliant insights from guests too. Thank you for bringing your fresh perspective to the world!

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