The Macro And The Mindset The Macro & The Mindset

The conversation between Mike, Jeb and guest Matt Stranberg delves into the intersection of philosophy, psychology, and nutrition, exploring the impact of technology on memory, knowledge, and behavior. It highlights the relevance of ancient wisdom in the modern age and the importance of critical thinking in a world saturated with information. The discussion also touches on the societal shift from traditional life skills to technological dependence and its implications for human behavior and decision-making. The conversation delves into the themes of science, technology, consumerism, and the impact of neoliberalism on society. It explores the shift from a society with a strong welfare state to one dominated by the market, leading to the expectation of everyone to become an entrepreneur of the self. The conversation also touches on the role of science as a new religion, the trade-offs of freedom and security, and the blurred boundaries between work and personal life in the modern era. The conversation delves into the coercive nature of societal frameworks, the impact of capitalism, the role of technology, and the struggle for autonomy within these systems. It also explores the intersection of philosophy, science, and religion, and the pursuit of freedom within the constraints of modern society.

Mike & Jeb go in on the weird business coach drama on Threads then dive into the two things fitness and nutrition coaches hate more than anything: AI and weight loss drugs

Mike and Jeb discuss the struggles that a lot of young men face today trying to come to terms what it means to "be a man" in today's culture. Speaking mainly on the discussions put forth by Prof Scott Galloway as well as Mike Rowe and Jonathon Haidt, the episode revolves around social media, following your passion vs purpose, and how Machiavellian manipulators are coopting the ideas of masculinity to take advantage of young men who feel lost.

Mike and Jeb go deep into their own pasts and how their upbringing shaped their ideas on money and how those ideas can change with more transparency and honest conversations.

In this episode, Mike and Jeb discuss the realities of coaches, who may or may not have kids, working with parents. Mike shares his experience having done both while Jeb talks about the tools he uses to better understand the unique struggles parents will have versus non-parents.

Oftentimes coaches miss this in their messaging saying things like "everyone has the same 24 hours in a day" or emphasizing that clients get more sleep when they might have no control over that. This episode hopes to give some insight into how coaches can do better at messaging to negate these issues.

What is required for success in the fitness business? Can you maintain your values while still pursuing monetary success? Or do you have to be an "influencer" selling the next wuick fix, hack or "one weird trick"? Mike and Jeb discuss the nuance of language, sales and marketing in today's online fitness landscape.

The very first guest on the show, the one and only Andrew Coates.

Andrew is a successful personal trainer, fitness writer and podcaster who has amassed a large social media following using his writing skills as his primary medium. In the spirit of the show, we built the episode on the book that most changed his life: Seth Godin's Linchpin.

Andrew talks about how this book helped him to stand out from the crowd both as an in person trainer and an online personality. The conversation takes many turns (as is customary with Mike & Jeb) and you really get an inside look on what creates a successful business in the fitness industry.

If you are a fitness professional or a fitness enthusiast, this is a must listen!