Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith.
We talk the latest marketing news and updates.
Companion podcast to our blog www.themarketer.news
#19 Facebook Bans News Sharing in Australia
SPECIAL EPISODE - Facebook Bans News Sharing In Australia
Welcome back to the Marketer for marketing analysis by digital marketing experts Carma Levene & Clayton Smith, and my goodness is there stuff to talk about this week.
How did we get here - Read Carma’s breakdown on how got here
“..as we have made clear to the Australian government for many months, the value exchange between Facebook and publishers runs in favor of the publishers — which is the reverse of what the legislation would require the arbitrator to assume. Last year Facebook generated approximately 5.1 billion free referrals to Australian publishers worth an estimated AU$407 million.
For Facebook, the business gain from news is minimal. News makes up less than 4% of the content people see in their News Feed. Journalism is important to a democratic society, which is why we build dedicated, free tools to support news organisations around the world in innovating their content for online audiences.”
What has been the effects on news media so far
What is the Australian news media saying about this
What is international news media saying about this
GTM Awards Night - Thursday 25th Feb at Henry Summer
#18 Superbowl Ads, Bing to replace Google? & Apple vs Facebook Privacy Wars
Marketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news.
1. So Perth going public with crowd funding
2. Microsoft puts Bing in the ring to replace Google
3. Zucks & Tim Cook throw some shade at each other
4. Superbowl Ads - were there any good ones?
5. It’s not a tuna - Subway in hot water again
-- How not to apologise - Downtown Brooklyn Penrith Facebook page
-- Clubhouse Check In - Clay’s Thoughts
The Marketer Awards 2020
We are taking entries now - Read More
#17 Google vs Australia, Gamestop & The Marketer Awards 2020
Episode 17 Notes
We're back with more news and analysis of digital marketing and media.
1. Google Vs Australian Government
Google runs experiment removing Australian news media from Search results
Google threatens to remove their Search service from Australia altogether
Every Google search has a link at the top of search results
Google’s open letter - https://about.google/google-in-australia/an-open-letter/
Inventor of internet backs Google
Google’s path forward & Google News Showcase
1. GameStop share price soars thanks to Reddit users
Explainer by The Other 98%
Brand promise from The Daily Carnage
3. Our Marketing Predictions for 2021
--- Facebook will return to some semblance of normalcy
--- Monster Growth - Influencer Marketing + Podcast Advertising
--- The Australian Media Industry will make ZERO progress in evolving their businesses
-- Apple to release their own marketing platform?
-- People are starting to get branding
-- Influencers dying except Tik Tok ie “Silence Brand”
-- Facebook Ads getting harder for non-specialists
Parler is back - on Russian servers
Kogan pays big fine for 42 million unsolicited marketing emails
The Marketer Awards 2020 - enter your best campaign to win
Learn more here
#16 Burger King Rebrand, Trump gets kicked off everything & Bye Bye Parler
Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9
Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868
Parler left its content even deleted posts, out in the open - https://mashable.com/article/parler-archive-user-posts/?fbclid=IwAR36fU4negZkHq8mkN47NrKwXNXS0YUkXs4yRq7BBdTex3foO_b9g_3fkA0
Burger King Rebrand : We're loving it - https://www.creativebloq.com/news/burger-king-sizzling-rebrand
Ios14 Updates effect on Facebook Advertising - https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/
Clubhouse - anyone on it? - https://yourstory.com/2021/01/app-clubhouse-invite-only-voice-social-network-silicon-valley
Fresh Prince copy from that famous NZ kid: https://mumbrella.com.au/subway-taps-fresh-prince-theme-song-in-first-campaign-from-publicis-663083
Lamb Ad: https://thewest.com.au/entertainment/tv/annual-lamb-ad-targets-scott-morrison-border-closures-in-hilarious-new-edition-ng-b881765970z
The Marketer Award 2020
We want to see your campaign and give it the kudos it deserves! Submit your campaign and we'll announce the winners at our next event.
Learn More Here - https://www.themarketer.news/post/2020-the-marketer-campaign-awards
New segment - the library
Tell us your fav marketing book?
What are you currently reading?
Carma was a guest on the Linkjoy podcast
Databox article - FB Ad mistakes to avoid
Subscribe to get all the updates and latest articles at https://www.themarketer.news/
#15 Celeste Barber battles Instagram, Ocean Spray viral vid & Grill The Marketer Review
Episode 15 Notes
Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world.
1. Grill The Marketer VII
went off like a frog in a sock
Paul Ramondo crushed it
Best question of the night
Final GTM of the year - Christmas Edition
2. Instagram bans Celeste Barber’s post, then unbans it
3. Ocean Spray skateboard vid goes mega viral https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Album Tracks (Formerly Little Hits)
Twitter racist cropping issue: https://www.theguardian.com/technology/2020/sep/21/twitter-apologises-for-racist-image-cropping-algorithm
Facebook Ad Accounts getting banned ALOT
Great campaign by the Merrywell - Guy Tea
Dave Grohl ‘Ad’
Google Logo updates
The Lincoln Project election ad: https://twitter.com/SethAbramson/status/1321917447226744832
GTM recap w photos - https://www.themarketer.news/post/grill-the-marketer-vii-wrap-up
Social Dilemma - Carma's thoughts : https://www.themarketer.news/post/the-social-dilemma-the-marketer-s-opinion
Carma’s Article : What 1 year and 38 kilos taught me about marketing https://carma.social/what-do-losing-weight-and-marketing-have-in-common/
Car Crush or Crushing It
Burger King telling people to buy competitor burgers : https://www.businessinsider.com.au/burger-king-order-from-mcdonalds-burger-rivals-whopper-big-mac-2020-11?r=US&IR=T
Grill The Marketer - Christmas Edition
#13 Big Jack vs Big Mac, VB's releases a fragrance, News Media Bargaining Code
Lots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith!
McDonalds vs Burger King - The Big Jack
Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-battle-heats-up-with-new-big-jack-tvc-642771
VB’s Thirst sells out in 72 hours
Google suggests amendments to news Media Bargaining Code
The Social Dilemma
Mcgowan announces 10,000 $100 vouchers https://www.facebook.com/MarkMcGowanMP/photos/a.432761316741748/4641303005887537/?type=3&theater
Grillers In Our Midst - Alana Christidis Ychats Podcast -https://www.themarketer.news/post/grillers-in-our-midst-alana-christidis-the-ychats-podcast
Article coming up
Bunsters - spoke to Kohen...article coming soon.
Grill The Marketer VII - The Last Crusade - with Paul Ramondo - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635