The Markete‪r‬ The Marketer

SPECIAL EPISODE - Facebook Bans News Sharing In Australia



Welcome back to the Marketer for marketing analysis by digital marketing experts Carma Levene & Clayton Smith, and my goodness is there stuff to talk about this week.



How did we get here - Read Carma’s breakdown on how got here 



Facebook’s statement

https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/

“..as we have made clear to the Australian government for many months, the value exchange between Facebook and publishers runs in favor of the publishers — which is the reverse of what the legislation would require the arbitrator to assume. Last year Facebook generated approximately 5.1 billion free referrals to Australian publishers worth an estimated AU$407 million.

For Facebook, the business gain from news is minimal. News makes up less than 4% of the content people see in their News Feed. Journalism is important to a democratic society, which is why we build dedicated, free tools to support news organisations around the world in innovating their content for online audiences.”

What has been the effects on news media so far

https://www.abc.net.au/news/2021-02-19/facebook-referral-traffic-down-news-ban-morrison-frydenberg/13171568



What is the Australian news media saying about this

https://www.smh.com.au/politics/federal/we-will-not-be-intimidated-pm-takes-facebook-fight-to-india-and-the-world-20210218-p573se.html

https://www.smh.com.au/business/companies/facebook-s-devastating-display-of-defiance-is-vintage-zuckerberg-20210219-p5741b.html

https://www.abc.net.au/news/2021-02-19/facebook-news-ban-could-backfire-advertisers-communities/13169930



What is international news media saying about this

https://www.nbcnews.com/tech/tech-news/outrage-facebook-blocks-access-news-content-australia-rcna297



Events

GTM Awards Night - Thursday 25th Feb at Henry Summer

Marketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news. 

Big Hits

1. So Perth going public with crowd funding
via Birchal

2. Microsoft puts Bing in the ring to replace Google
Read Article


3. Zucks & Tim Cook throw some shade at each other
Read Article
Another Article


4. Superbowl Ads - were there any good ones?
Read Article


5. It’s not a tuna - Subway in hot water again
Read Article


Album Tracks

-- How not to apologise - Downtown Brooklyn Penrith Facebook page

-- Clubhouse Check In - Clay’s Thoughts


The Marketer Awards 2020

We are taking entries now - Read More

Episode 17 Notes

We're back with more news and analysis of digital marketing and media. 



Big Hits

1. Google Vs Australian Government

Recap 

Firstly...

Google runs experiment removing Australian news media from Search results



Secondly...

Google threatens to remove their Search service from Australia altogether



Recently..

Every Google search has a link at the top of search results

Google’s open letter - https://about.google/google-in-australia/an-open-letter/

Inventor of internet backs Google



Google’s path forward & Google News Showcase



1. GameStop share price soars thanks to Reddit users

https://www.vice.com/en/article/qjpnz5/robinhoods-customers-are-hedge-funds-like-citadel-its-users-are-the-product

Explainer by The Other 98% 

Brand promise from The Daily Carnage 



3. Our Marketing Predictions for 2021

Clays predictions 

--- Facebook will return to some semblance of normalcy

--- Monster Growth - Influencer Marketing + Podcast Advertising

--- The Australian Media Industry will make ZERO progress in evolving their businesses



Carma’s predictions

-- Apple to release their own marketing platform?

-- People are starting to get branding

-- Influencers dying except Tik Tok ie “Silence Brand”

-- Facebook Ads getting harder for non-specialists



Album Cuts

Parler is back - on Russian servers

Kogan pays big fine for 42 million unsolicited marketing emails





The Marketer Awards 2020 - enter your best campaign to win

Categories

Prizes

Judges

Venue

Learn more here

Big Hits

Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9


Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868
Parler left its content even deleted posts, out in the open - https://mashable.com/article/parler-archive-user-posts/?fbclid=IwAR36fU4negZkHq8mkN47NrKwXNXS0YUkXs4yRq7BBdTex3foO_b9g_3fkA0

Burger King Rebrand : We're loving it - https://www.creativebloq.com/news/burger-king-sizzling-rebrand


Ios14 Updates effect on Facebook Advertising - https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/


Clubhouse - anyone on it? - https://yourstory.com/2021/01/app-clubhouse-invite-only-voice-social-network-silicon-valley


Album Cuts

Fresh Prince copy from that famous NZ kid: https://mumbrella.com.au/subway-taps-fresh-prince-theme-song-in-first-campaign-from-publicis-663083


Lamb Ad: https://thewest.com.au/entertainment/tv/annual-lamb-ad-targets-scott-morrison-border-closures-in-hilarious-new-edition-ng-b881765970z


The Marketer Award 2020 

We want to see your campaign and give it the kudos it deserves! Submit your campaign and we'll announce the winners at our next event.

Learn More Here - https://www.themarketer.news/post/2020-the-marketer-campaign-awards


New segment - the library

Tell us your fav marketing book?
What are you currently reading?


Features

Carma was a guest on the Linkjoy podcast

Databox article - FB Ad mistakes to avoid



Subscribe to get all the updates and latest articles at https://www.themarketer.news/

Episode 15 Notes

Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world.

Big Hits

1. Grill The Marketer VII



went off like a frog in a sock

Paul Ramondo crushed it

Best question of the night

Final GTM of the year - Christmas Edition


2. Instagram bans Celeste Barber’s post, then unbans it


3. Ocean Spray skateboard vid goes mega viral https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok


Album Tracks (Formerly Little Hits)


Twitter racist cropping issue: https://www.theguardian.com/technology/2020/sep/21/twitter-apologises-for-racist-image-cropping-algorithm
Facebook Ad Accounts getting banned ALOT

Great campaign by the Merrywell - Guy Tea

Dave Grohl ‘Ad’

Google Logo updates

The Lincoln Project election ad: https://twitter.com/SethAbramson/status/1321917447226744832

Articles


GTM recap w photos - https://www.themarketer.news/post/grill-the-marketer-vii-wrap-up

Social Dilemma - Carma's thoughts : https://www.themarketer.news/post/the-social-dilemma-the-marketer-s-opinion

Carma’s Article : What 1 year and 38 kilos taught me about marketing https://carma.social/what-do-losing-weight-and-marketing-have-in-common/


Car Crush or Crushing It


Burger King telling people to buy competitor burgers : https://www.businessinsider.com.au/burger-king-order-from-mcdonalds-burger-rivals-whopper-big-mac-2020-11?r=US&IR=T


Events

Grill The Marketer - Christmas Edition

https://www.eventbrite.com.au/e/grill-the-marketer-christmas-vacation-tickets-125831414147

Lots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith!



Big Hits


McDonalds vs Burger King - The Big Jack


https://www.vice.com/en_us/article/jgx9p7/mcdonalds-is-suing-australian-burger-king-over-its-big-jack-burger

Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-battle-heats-up-with-new-big-jack-tvc-642771


VB’s Thirst sells out in 72 hours


https://www.brewsnews.com.au/2020/09/14/vb-fastest-selling-aus-fragrance/


Google suggests amendments to news Media Bargaining Code


https://www.adnews.com.au/news/google-says-the-publisher-bargaining-code-could-work-but-changes-needed/



Little Hits


The Social Dilemma


https://www.netflix.com/au/title/81254224


Mcgowan announces 10,000 $100 vouchers https://www.facebook.com/MarkMcGowanMP/photos/a.432761316741748/4641303005887537/?type=3&theater


Carma's Article

Grillers In Our Midst - Alana Christidis Ychats Podcast -https://www.themarketer.news/post/grillers-in-our-midst-alana-christidis-the-ychats-podcast



Article coming up

Bunsters - spoke to Kohen...article coming soon.



Events

Grill The Marketer VII - The Last Crusade - with Paul Ramondo - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635