18 episodes

Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith.

We talk the latest marketing news and updates.

Companion podcast to our blog www.themarketer.news

The Markete‪r‬ The Marketer

    • Business

Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith.

We talk the latest marketing news and updates.

Companion podcast to our blog www.themarketer.news

    #19 Facebook Bans News Sharing in Australia

    #19 Facebook Bans News Sharing in Australia

    SPECIAL EPISODE - Facebook Bans News Sharing In Australia



    Welcome back to the Marketer for marketing analysis by digital marketing experts Carma Levene & Clayton Smith, and my goodness is there stuff to talk about this week.



    How did we get here - Read Carma’s breakdown on how got here 



    Facebook’s statement

    https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/

    “..as we have made clear to the Australian government for many months, the value exchange between Facebook and publishers runs in favor of the publishers — which is the reverse of what the legislation would require the arbitrator to assume. Last year Facebook generated approximately 5.1 billion free referrals to Australian publishers worth an estimated AU$407 million.

    For Facebook, the business gain from news is minimal. News makes up less than 4% of the content people see in their News Feed. Journalism is important to a democratic society, which is why we build dedicated, free tools to support news organisations around the world in innovating their content for online audiences.”

    What has been the effects on news media so far

    https://www.abc.net.au/news/2021-02-19/facebook-referral-traffic-down-news-ban-morrison-frydenberg/13171568



    What is the Australian news media saying about this

    https://www.smh.com.au/politics/federal/we-will-not-be-intimidated-pm-takes-facebook-fight-to-india-and-the-world-20210218-p573se.html

    https://www.smh.com.au/business/companies/facebook-s-devastating-display-of-defiance-is-vintage-zuckerberg-20210219-p5741b.html

    https://www.abc.net.au/news/2021-02-19/facebook-news-ban-could-backfire-advertisers-communities/13169930



    What is international news media saying about this

    https://www.nbcnews.com/tech/tech-news/outrage-facebook-blocks-access-news-content-australia-rcna297



    Events

    GTM Awards Night - Thursday 25th Feb at Henry Summer

    • 40 min
    #18 Superbowl Ads, Bing to replace Google? & Apple vs Facebook Privacy Wars

    #18 Superbowl Ads, Bing to replace Google? & Apple vs Facebook Privacy Wars

    Marketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news. 

    Big Hits

    1. So Perth going public with crowd funding
    via Birchal

    2. Microsoft puts Bing in the ring to replace Google
    Read Article


    3. Zucks & Tim Cook throw some shade at each other
    Read Article
    Another Article


    4. Superbowl Ads - were there any good ones?
    Read Article


    5. It’s not a tuna - Subway in hot water again
    Read Article


    Album Tracks

    -- How not to apologise - Downtown Brooklyn Penrith Facebook page

    -- Clubhouse Check In - Clay’s Thoughts


    The Marketer Awards 2020

    We are taking entries now - Read More

    • 39 min
    #17 Google vs Australia, Gamestop & The Marketer Awards 2020

    #17 Google vs Australia, Gamestop & The Marketer Awards 2020

    Episode 17 Notes

    We're back with more news and analysis of digital marketing and media. 



    Big Hits

    1. Google Vs Australian Government

    Recap 

    Firstly...

    Google runs experiment removing Australian news media from Search results



    Secondly...

    Google threatens to remove their Search service from Australia altogether



    Recently..

    Every Google search has a link at the top of search results

    Google’s open letter - https://about.google/google-in-australia/an-open-letter/

    Inventor of internet backs Google



    Google’s path forward & Google News Showcase



    1. GameStop share price soars thanks to Reddit users

    https://www.vice.com/en/article/qjpnz5/robinhoods-customers-are-hedge-funds-like-citadel-its-users-are-the-product

    Explainer by The Other 98% 

    Brand promise from The Daily Carnage 



    3. Our Marketing Predictions for 2021

    Clays predictions 

    --- Facebook will return to some semblance of normalcy

    --- Monster Growth - Influencer Marketing + Podcast Advertising

    --- The Australian Media Industry will make ZERO progress in evolving their businesses



    Carma’s predictions

    -- Apple to release their own marketing platform?

    -- People are starting to get branding

    -- Influencers dying except Tik Tok ie “Silence Brand”

    -- Facebook Ads getting harder for non-specialists



    Album Cuts

    Parler is back - on Russian servers

    Kogan pays big fine for 42 million unsolicited marketing emails





    The Marketer Awards 2020 - enter your best campaign to win

    Categories

    Prizes

    Judges

    Venue

    Learn more here

    • 37 min
    #16 Burger King Rebrand, Trump gets kicked off everything & Bye Bye Parler

    #16 Burger King Rebrand, Trump gets kicked off everything & Bye Bye Parler

    Big Hits

    Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9


    Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868
    Parler left its content even deleted posts, out in the open - https://mashable.com/article/parler-archive-user-posts/?fbclid=IwAR36fU4negZkHq8mkN47NrKwXNXS0YUkXs4yRq7BBdTex3foO_b9g_3fkA0

    Burger King Rebrand : We're loving it - https://www.creativebloq.com/news/burger-king-sizzling-rebrand


    Ios14 Updates effect on Facebook Advertising - https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/


    Clubhouse - anyone on it? - https://yourstory.com/2021/01/app-clubhouse-invite-only-voice-social-network-silicon-valley


    Album Cuts

    Fresh Prince copy from that famous NZ kid: https://mumbrella.com.au/subway-taps-fresh-prince-theme-song-in-first-campaign-from-publicis-663083


    Lamb Ad: https://thewest.com.au/entertainment/tv/annual-lamb-ad-targets-scott-morrison-border-closures-in-hilarious-new-edition-ng-b881765970z


    The Marketer Award 2020 

    We want to see your campaign and give it the kudos it deserves! Submit your campaign and we'll announce the winners at our next event.

    Learn More Here - https://www.themarketer.news/post/2020-the-marketer-campaign-awards


    New segment - the library

    Tell us your fav marketing book?
    What are you currently reading?


    Features

    Carma was a guest on the Linkjoy podcast

    Databox article - FB Ad mistakes to avoid



    Subscribe to get all the updates and latest articles at https://www.themarketer.news/

    • 42 min
    #15 Celeste Barber battles Instagram, Ocean Spray viral vid & Grill The Marketer Review

    #15 Celeste Barber battles Instagram, Ocean Spray viral vid & Grill The Marketer Review

    Episode 15 Notes

    Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world.

    Big Hits

    1. Grill The Marketer VII



    went off like a frog in a sock

    Paul Ramondo crushed it

    Best question of the night

    Final GTM of the year - Christmas Edition


    2. Instagram bans Celeste Barber’s post, then unbans it


    3. Ocean Spray skateboard vid goes mega viral https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok


    Album Tracks (Formerly Little Hits)


    Twitter racist cropping issue: https://www.theguardian.com/technology/2020/sep/21/twitter-apologises-for-racist-image-cropping-algorithm
    Facebook Ad Accounts getting banned ALOT

    Great campaign by the Merrywell - Guy Tea

    Dave Grohl ‘Ad’

    Google Logo updates

    The Lincoln Project election ad: https://twitter.com/SethAbramson/status/1321917447226744832

    Articles


    GTM recap w photos - https://www.themarketer.news/post/grill-the-marketer-vii-wrap-up

    Social Dilemma - Carma's thoughts : https://www.themarketer.news/post/the-social-dilemma-the-marketer-s-opinion

    Carma’s Article : What 1 year and 38 kilos taught me about marketing https://carma.social/what-do-losing-weight-and-marketing-have-in-common/


    Car Crush or Crushing It


    Burger King telling people to buy competitor burgers : https://www.businessinsider.com.au/burger-king-order-from-mcdonalds-burger-rivals-whopper-big-mac-2020-11?r=US&IR=T


    Events

    Grill The Marketer - Christmas Edition

    https://www.eventbrite.com.au/e/grill-the-marketer-christmas-vacation-tickets-125831414147

    • 37 min
    #13 Big Jack vs Big Mac, VB's releases a fragrance, News Media Bargaining Code

    #13 Big Jack vs Big Mac, VB's releases a fragrance, News Media Bargaining Code

    Lots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith!



    Big Hits


    McDonalds vs Burger King - The Big Jack


    https://www.vice.com/en_us/article/jgx9p7/mcdonalds-is-suing-australian-burger-king-over-its-big-jack-burger

    Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-battle-heats-up-with-new-big-jack-tvc-642771


    VB’s Thirst sells out in 72 hours


    https://www.brewsnews.com.au/2020/09/14/vb-fastest-selling-aus-fragrance/


    Google suggests amendments to news Media Bargaining Code


    https://www.adnews.com.au/news/google-says-the-publisher-bargaining-code-could-work-but-changes-needed/



    Little Hits


    The Social Dilemma


    https://www.netflix.com/au/title/81254224


    Mcgowan announces 10,000 $100 vouchers https://www.facebook.com/MarkMcGowanMP/photos/a.432761316741748/4641303005887537/?type=3&theater


    Carma's Article

    Grillers In Our Midst - Alana Christidis Ychats Podcast -https://www.themarketer.news/post/grillers-in-our-midst-alana-christidis-the-ychats-podcast



    Article coming up

    Bunsters - spoke to Kohen...article coming soon.



    Events

    Grill The Marketer VII - The Last Crusade - with Paul Ramondo - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635

    • 36 min

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