The MotUS Edge

Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

  1. 2D AGO

    What Does It Take to Coach Cheer and Dance Under One Roof?

    Is all-star dance finally stepping into the spotlight alongside competitive cheerleading? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nikki Sticka, All-Star Director at Premier Athletics NKY, to break down the evolution of cheer and dance score sheets, division growth, music changes, performance quality, and the business realities of gym ownership.   From the differences between dance and cheer judging criteria to the impact of music licensing changes and athlete development, this conversation dives deep into how programs can grow smarter, adapt faster, and build stronger cultures. Nikki also shares candid lessons from owning her own gym, what today's athletes need most, and how leadership in youth sports has evolved.   If you're navigating all-star cheer, competitive dance, or youth sports business strategy, this episode delivers real insight you can apply immediately.   ✅Perfect for:   All-star cheer and dance gym owners, program directors, coaches, and youth sports leaders who want to grow their programs, improve performance quality, strengthen parent communication, and build sustainable, culture-driven businesses.   Premier Athletics on Social Media: @premiernky                                                                                                           Favorite Dance Routines -   Premier Athletics NKY Fenty https://youtu.be/xlBM7C0l57A   Premier Athletics NKY Y2K https://youtu.be/nJWs-8BMaKo   Premier Athletics Clayton SupaNovaz Space Routine https://youtu.be/gK5j9YCGijI?si=ls5uT27O_TYJ03d0                                                                           Premier Athletics Clayton Big Diprz Angel Routine https://youtu.be/x9wuhUZHUdY?si=C_axF1VQavJcpaEC     *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    55 min

  2. APR 1

    What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?

    In this candid and powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker unpack the hard lessons they've learned as gym owners and entrepreneurs in the cheerleading and dance industry   From costly real estate decisions and lease negotiations to staffing challenges, culture fit, delegation, and leadership growth, this episode dives deep into the realities of running a successful youth sports business.   If you own a cheer gym, dance studio, or youth sports facility, this conversation will help you avoid common mistakes, think strategically about real estate investments, build stronger staff culture, and lead your business with long-term vision. The hosts share personal stories of financial risks, missed opportunities, hiring lessons, and the mindset shifts that ultimately led to stronger businesses and healthier leadership.   You'll walk away with practical insight on when to pivot, how to learn from failure, and why documenting systems can transform your gym from chaos to clarity.   ✅ Perfect for: Cheer gym owners, dance studio owners, youth sports entrepreneurs, and leadership-driven coaches who want to grow a sustainable, profitable business while building strong systems, culture, and long-term wealth in the competitive all-star cheer and dance industry.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    54 min

  3. MAR 27 ·  BONUS

    What Do Cheer Parents Really Think About Competitions and Gym Life?

    Recorded live at CX Brands Nashville Nationals, this Bonus MotUS Edge Podcast episode brings you real, unfiltered insights from All Star cheerleading parents. Host Casey Jones sits down with multiple parents to discuss their experiences at competitions, communication with coaches, financial expectations, team culture, and what truly matters most in their athlete's journey.   If you've ever wondered what parents are really thinking—but not always saying—this episode pulls back the curtain.   ✅Perfect For: This episode is perfect for cheer gym owners, coaches, and All Star program leaders who want to better understand parent expectations, improve communication, and build stronger, more successful programs.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    40 min

  4. MAR 25

    How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?

    What does it really take to build and sustain a successful All Star cheerleading gym for more than two decades? In this episode of the MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Megan Gomarlo, owner of Northern Lights Athletics, to talk about the real journey behind 20 years of gym ownership.   They discuss the transition from passionate coach to business-minded leader, navigating difficult parent relationships, building strong gym culture, and making tough business decisions while still putting athletes first. Megan also shares lessons about leadership, mentorship, communication with parents, and why gym owners must stop apologizing for running a profitable business.   ✅Perfect for:   Cheerleading gym owners, All Star cheer coaches, youth sports leaders, and entrepreneurs in the cheer and dance industry who want practical insights on building a sustainable gym business, developing strong program culture, and balancing passion with smart business leadership.   Where to find Megan:   Here 4 Cheer on YouTube: https://www.youtube.com/@HERE4CHEER-MG   Social Media - @here4cheer   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    58 min

  5. MAR 18

    How Do You Create a Cheer Competition Experience Families Never Forget?

    What does it really take to create a standout cheer competition experience? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones record live from The CheerExpo Nashville Nationals to talk about event production, leadership under pressure, building community at cheer events, and why family fun still matters in All Star cheer.   With a surprise appearance from Lucky the Duck, CX Brands' mascot, this episode blends laughter, behind-the-scenes event insight, and real conversation about resilience, pivoting when plans change, and keeping kids at the center of every decision. This episode is a great listen for anyone searching for all-star cheer event planning, cheer competition leadership, youth sports facility management, and ways to build better experiences for athletes and families.   ✅Perfect for: This episode is perfect for cheer gym owners, event producers, coaches, youth sports leaders, and team parents who want to create better competition experiences, stronger family engagement, and a more community-centered atmosphere in all-star cheer and dance.

    30 min

  6. MAR 11

    How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?

    What does it take to launch the first-ever professional cheerleading league—and what does it mean for the future of the sport? In this episode of the MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Bill Seely and John Newby of Varsity Spirit to talk about the creation of the Pro Cheer League, the challenges of launching a live broadcast sports league, and how this new platform is creating professional opportunities for cheerleaders beyond college and all-star. They dive into the behind-the-scenes logistics, the role of athletes and team managers, viral moments like the "Free the Quad" controversy, and how the league aims to grow cheerleading's audience beyond the traditional fan base.     You'll also hear how the league is inspiring younger athletes, attracting new spectators to the sport, and shaping the next era of competitive cheer through innovation, entertainment, and professional-level performance. ✅Cheerleading and dance gym owners, coaches, athletes, and industry leaders who want insight into the future of the sport, professional opportunities for athletes, and the evolving business and entertainment side of competitive cheerleading.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    1h 13m

  7. MAR 4

    Are You Actually Preparing Your Athletes for Championship Week?

    Championship week isn't just about what happens on the mat—it's about everything that leads up to it. In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive deep into how to manage pressure, prepare your athletes mentally and physically, and avoid the chaos that can derail your biggest weekend of the season. Whether you're a new coach or a seasoned gym owner, this episode delivers real talk and proven strategies to help you lead with confidence when it matters most. From warm-up room chaos to parent stress to competition mindset, get the tools you need to turn pressure into performance.   ✅ Perfect for:   Cheerleading and dance coaches, gym owners, team parents, and anyone leading athletes into high-stakes competitions.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    51 min

  8. FEB 25

    How Do You Build a Strong Gym Culture That Parents and Athletes Protect?

    Gym culture doesn't "just happen"—it's built on purpose. In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Chasity Carter, owner of Premier Athletics Columbia, to break down how to create a values-driven cheer gym culture that holds up under pressure. They dig into parent education (including Chasity's parent bootcamp), setting clear expectations, reducing lobby drama, handling the politics of youth sports, and why "winning practice" matters more than chasing trophies.   Plus: measurable culture tools like hit-tracking, celebration circles, and accountability systems that help teams grow—especially in small-town gyms building big experiences. ✅   Perfect for: Cheer and dance gym owners, program directors, coaches, and team parents who want to build a strong, drama-resistant gym culture rooted in clear expectations, parent education, and leadership accountability—especially those navigating competition pressure, score sheet frustrations, and the realities of growing a successful program in any size market.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    48 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

Information

  • Creator
    Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
  • Years Active
    2024 - 2026
  • Episodes
    69
  • Rating
    Clean
  • Show Website
    The MotUS Edge

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