The MotUS Edge

Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

  1. 2D AGO

    How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?

    What does it really take to survive—and succeed—during the most chaotic time of the cheer season? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Orson Sykes, owner of Twist and Shout, to break down the realities of end-of-season pressure, tryout planning, staff management, and business growth in the all-star cheer industry.   From juggling competitions, staffing decisions, and financial planning to avoiding burnout and building sustainable systems, this episode delivers real-world strategies from leaders who have lived it. You'll learn how to prioritize what matters most, plan ahead effectively, and create a culture that thrives even in the busiest seasons.   ✅Perfect for: cheer gym owners, program directors, coaches, and youth sports business leaders who are navigating end-of-season stress, preparing for tryouts, or looking to scale their program without losing control of their time, staff, or culture.   https://shouterspirit.com   Watch The recap of The Pioneers of All Star Cheer book launch https://youtu.be/Alv9rJ46P4o?si=wZwiDRAPc3zJf_K3   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    57 min

  2. APR 29

    What's it like to be an All Star Cheer Parent

    What is it really like to be a cheer parent in the world of all star cheerleading? In this entertaining and insightful episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with comedian and cheer dad Jay Yoder to pull back the curtain on the real cheer competition experience.   From long award ceremonies to emotional highs and lows, they explore the passion, pressure, and humor that come with raising an athlete in competitive cheer. ay shares hilarious and relatable stories from the parent perspective, while also diving into deeper conversations around grit, perseverance, and the life lessons athletes gain through the journey—not just the wins.   This episode is packed with laughter, real talk, and valuable insights into how sports shape both kids and parents alike.   ✅Perfect for: cheer parents, gym owners, coaches, and anyone navigating the emotional and financial investment of youth sports—especially those in all star cheerleading looking for perspective, connection, and a good laugh.   Social Media - @jayyodercomendy   Website: https://www.jayyodercomedy.com/   Philadelphia Mummers parade link https://youtu.be/1kKQwbYVVdg?si=AJ9dweR9c58KxOnl   Jay Yoder Matt Foley comedy skit https://youtu.be/pUjM9oXvFEc   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    1h 22m

  3. APR 22

    How Do You Successfully Run a Cheer Gym While Coaching Full-Time?

    What does it really take to run a successful all-star cheer gym while still coaching athletes every day? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with gym owner Alex Csiernik of JPAC Radiance All Stars to talk about the realities of starting and managing a competitive cheer program.   Alex shares how she opened her gym during COVID, how she balances leadership, coaching, and business responsibilities, and why knowing every athlete and family in your program still matters. This episode dives into gym ownership, building a strong program culture, managing the many roles of a cheer gym owner, and the power of asking for help as your program grows.   ✅Perfect for   Cheerleading gym owners, program directors, aspiring gym owners, and coaches who are balancing leadership, coaching, and business responsibilities while trying to build a thriving all-star cheer program.   Website: https://www.jpacradiance.com/   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    54 min

  4. APR 15

    How Do You Run Cheer Tryouts Without Chaos or Costly Mistakes?

    Cheer tryouts can make or break your entire season—but are you setting your program up for success or stress?   In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nelson De Dios, co-owner of OC All Stars and creator of the CheerSync app, to unpack real-world tryout horror stories, team placement challenges, and the growing pains of running a cheer business.   From lost athlete packets to misplacements that impact a full season, this episode dives into the systems, strategies, and tools that help gym owners make smarter, faster, and more confident decisions.   You'll also hear how technology like CheerSync is transforming the tryout process—eliminating guesswork, improving communication, and helping coaches build stronger, more competitive teams with less chaos.   ✅Perfect For: All-star cheer gym owners, program directors, and coaches who want to streamline tryouts, avoid common team selection mistakes, and build stronger teams while reducing stress for athletes, parents, and staff.   Connect with Nelson Here: www.cheersyncapp.com nelson@cheersync.app   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    38 min

  5. APR 8

    What Does It Take to Coach Cheer and Dance Under One Roof?

    Is all-star dance finally stepping into the spotlight alongside competitive cheerleading? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nikki Sticka, All-Star Director at Premier Athletics NKY, to break down the evolution of cheer and dance score sheets, division growth, music changes, performance quality, and the business realities of gym ownership.   From the differences between dance and cheer judging criteria to the impact of music licensing changes and athlete development, this conversation dives deep into how programs can grow smarter, adapt faster, and build stronger cultures. Nikki also shares candid lessons from owning her own gym, what today's athletes need most, and how leadership in youth sports has evolved.   If you're navigating all-star cheer, competitive dance, or youth sports business strategy, this episode delivers real insight you can apply immediately.   ✅Perfect for:   All-star cheer and dance gym owners, program directors, coaches, and youth sports leaders who want to grow their programs, improve performance quality, strengthen parent communication, and build sustainable, culture-driven businesses.   Premier Athletics on Social Media: @premiernky                                                                                                           Favorite Dance Routines -   Premier Athletics NKY Fenty https://youtu.be/xlBM7C0l57A   Premier Athletics NKY Y2K https://youtu.be/nJWs-8BMaKo   Premier Athletics Clayton SupaNovaz Space Routine https://youtu.be/gK5j9YCGijI?si=ls5uT27O_TYJ03d0                                                                           Premier Athletics Clayton Big Diprz Angel Routine https://youtu.be/x9wuhUZHUdY?si=C_axF1VQavJcpaEC     *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    55 min

  6. APR 1

    What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?

    In this candid and powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker unpack the hard lessons they've learned as gym owners and entrepreneurs in the cheerleading and dance industry   From costly real estate decisions and lease negotiations to staffing challenges, culture fit, delegation, and leadership growth, this episode dives deep into the realities of running a successful youth sports business.   If you own a cheer gym, dance studio, or youth sports facility, this conversation will help you avoid common mistakes, think strategically about real estate investments, build stronger staff culture, and lead your business with long-term vision. The hosts share personal stories of financial risks, missed opportunities, hiring lessons, and the mindset shifts that ultimately led to stronger businesses and healthier leadership.   You'll walk away with practical insight on when to pivot, how to learn from failure, and why documenting systems can transform your gym from chaos to clarity.   ✅ Perfect for: Cheer gym owners, dance studio owners, youth sports entrepreneurs, and leadership-driven coaches who want to grow a sustainable, profitable business while building strong systems, culture, and long-term wealth in the competitive all-star cheer and dance industry.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    54 min

  7. MAR 27 ·  BONUS

    What Do Cheer Parents Really Think About Competitions and Gym Life?

    Recorded live at CX Brands Nashville Nationals, this Bonus MotUS Edge Podcast episode brings you real, unfiltered insights from All Star cheerleading parents. Host Casey Jones sits down with multiple parents to discuss their experiences at competitions, communication with coaches, financial expectations, team culture, and what truly matters most in their athlete's journey.   If you've ever wondered what parents are really thinking—but not always saying—this episode pulls back the curtain.   ✅Perfect For: This episode is perfect for cheer gym owners, coaches, and All Star program leaders who want to better understand parent expectations, improve communication, and build stronger, more successful programs.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    40 min

  8. MAR 25

    How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?

    What does it really take to build and sustain a successful All Star cheerleading gym for more than two decades? In this episode of the MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Megan Gomarlo, owner of Northern Lights Athletics, to talk about the real journey behind 20 years of gym ownership.   They discuss the transition from passionate coach to business-minded leader, navigating difficult parent relationships, building strong gym culture, and making tough business decisions while still putting athletes first. Megan also shares lessons about leadership, mentorship, communication with parents, and why gym owners must stop apologizing for running a profitable business.   ✅Perfect for:   Cheerleading gym owners, All Star cheer coaches, youth sports leaders, and entrepreneurs in the cheer and dance industry who want practical insights on building a sustainable gym business, developing strong program culture, and balancing passion with smart business leadership.   Where to find Megan:   Here 4 Cheer on YouTube: https://www.youtube.com/@HERE4CHEER-MG   Social Media - @here4cheer   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    58 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

Information

  • Creator
    Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
  • Years Active
    2024 - 2026
  • Episodes
    73
  • Rating
    Clean
  • Show Website
    The MotUS Edge

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