The Next CMO

Planful
  • 5.0 (18)
  • MARKETING
  • UPDATED SEMIMONTHLY
The Next CMO

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

  1. Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ

    4D AGO

    Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ

    What does it take to merge companies, scale globally, and lead with clarity in times of change? Benoit Skinazi, CMO of Equativ, shares lessons from his journey founding a company, navigating two major mergers, and growing to a 750-person global team. Benoit unpacks how transparency, trust, and storytelling helped align teams across cultures and time zones, why CMOs must balance short-term impact with long-term brand building, and how empowering high-performing teams drives sustainable growth.

    31 min
  2. Leading Through Change and Building Resilience with Alice Palmer of InvoiceCloud

    JUN 26

    Leading Through Change and Building Resilience with Alice Palmer of InvoiceCloud

    What does it take to lead marketing across multiple industries—and stay ahead of the curve? Alice Palmer, CMO of InvoiceCloud, shares how she’s built a successful career across creative tech, cybersecurity, and digital payments by embracing change, trusting her gut, and staying laser-focused on impact. She dives into leading marketing in PE-backed environments, executing a six-month rebrand under a legal deadline, and using AI for synthetic persona testing and funnel optimization. Along the way, Alice reflects on how parenting lessons—like prioritization and adaptability—have sharpened her leadership style and strategic instincts.

    41 min
  3. Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift

    JUN 11

    Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift

    What makes a campaign truly effective? In this episode of The Next CMO Podcast, host Scott Todaro speaks with Dimitri Vlachos, CMO of Spacelift, to explore what it really means to run strategic, measurable campaigns. With over 15 years of marketing experience, Dimitri shares his perspective on aligning with sales, empowering SDRs, and avoiding reactive, jargon-heavy approaches. They discuss the importance of building momentum beyond product launches, creating campaigns with clear goals, and developing post-acquisition strategies that stick. From lessons learned to advice for aspiring CMOs, this episode is packed with insights for marketing leaders at every stage.

    33 min
  4. Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee

    APR 16

    Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee

    What does it take to turn a complex product into a brand people trust—and even love? In this episode, Jasper Martens of PensionBee shares how he did it. From launching with little more than an idea to leading marketing through major growth milestones, Jasper unpacks the strategies behind emotional connection, customer advocacy, and bold brand plays. Whether you're in B2C or B2B, his perspective offers practical lessons on scaling with purpose, embracing feedback, and building a brand that truly resonates.

    41 min
  5. Mastering the First 90 Days, Aligning with Business Goals, and Driving Measurable Impact with Nate Skinner of AffiniPay

    MAR 20

    Mastering the First 90 Days, Aligning with Business Goals, and Driving Measurable Impact with Nate Skinner of AffiniPay

    Stepping into a CMO role? Your first 90 days can make or break your success. In this episode of The Next CMO, host Scott Todaro talks with Nate Skinner, CMO of AffiniPay, about how to navigate this critical transition, align marketing with business goals, and drive measurable impact. Drawing from leadership roles at AWS, Oracle, and Salesforce, Nate shares insights on financial responsibility, understanding customers over competitors, and building a high-performing team. They also dive into AI’s role in marketing, key performance metrics, and the biggest pitfalls CMOs should avoid.

    36 min
  6. Data-Driven Decision-Making, Creative Storytelling, and Customer-Centric Marketing with Jill Thomas of PGA TOUR Superstore

    MAR 6

    Data-Driven Decision-Making, Creative Storytelling, and Customer-Centric Marketing with Jill Thomas of PGA TOUR Superstore

    What happens when a marketing leader blends creativity with data to drive customer-first strategies? In this episode, Jill Thomas, CMO of PGA TOUR Superstore, dives into the evolution of retail marketing, the power of data-driven decision-making, and the role of storytelling in brand building. Jill shares insights from her experience at notable brands like Disney and Cinnabon, revealing how marketers can balance analytics with creativity to stay ahead. She also dives into the rapid changes in the golf industry, the challenges of scaling personalization, and why understanding your customer is more critical than ever. Whether you're a B2C or B2B marketer, this episode is packed with practical lessons to help you lead with impact.

    40 min
  7. Doing More with Less, Building CFO Trust, and Maximizing Marketing’s Impact with Lisa Cole and Domenic Colasante of 2X

    FEB 6

    Doing More with Less, Building CFO Trust, and Maximizing Marketing’s Impact with Lisa Cole and Domenic Colasante of 2X

    When budgets shrink and executive scrutiny increases, CMOs must rethink how they allocate resources to maximize impact. Scott speaks with 2X’s CMO Lisa Cole and CEO Domenic Colasante about how leaders can prioritize high-value initiatives and shift from tactical execution to strategic leadership. They discuss why budget constraints can actually be a superpower, how to align marketing with business goals, and why financial acumen is key to CMO success. Plus, they share practical tips on leveraging AI, improving cross-functional collaboration, and making marketing a true business driver. If you're looking to optimize your 2025 marketing strategy, this episode is packed with insights to help you scale smarter.

    40 min
  8. Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport

    JAN 16

    Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport

    Tom Klein, CMO of Matterport, believes that investing in product marketing is critical in driving innovation. Plus, he shares the importance of building emotional connections in your marketing, drawing on lessons from his time at notable companies like Chanel and Mailchimp to explain how brands can resonate on a deeper level while delivering clear functional value. Discover practical applications of AI and user-generated content, along with insights on the power of testing, learning, and bringing passion to every campaign.

    37 min
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5
out of 5
18 Ratings

About

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

Information

  • Creator
    Planful
  • Years Active
    2019 - 2025
  • Episodes
    130
  • Rating
    Clean
  • Copyright
    © Planful
  • Show Website
    The Next CMO

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