The Next CMO

Planful
  • 5.0 (17)
  • MARKETING
  • UPDATED MONTHLY
The Next CMO

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

  1. Doing More with Less, Building CFO Trust, and Maximizing Marketing’s Impact with Lisa Cole and Domenic Colasante of 2X

    FEB 6

    Doing More with Less, Building CFO Trust, and Maximizing Marketing’s Impact with Lisa Cole and Domenic Colasante of 2X

    When budgets shrink and executive scrutiny increases, CMOs must rethink how they allocate resources to maximize impact. Scott speaks with 2X’s CMO Lisa Cole and CEO Domenic Colasante about how leaders can prioritize high-value initiatives and shift from tactical execution to strategic leadership. They discuss why budget constraints can actually be a superpower, how to align marketing with business goals, and why financial acumen is key to CMO success. Plus, they share practical tips on leveraging AI, improving cross-functional collaboration, and making marketing a true business driver. If you're looking to optimize your 2025 marketing strategy, this episode is packed with insights to help you scale smarter.

    40 min
  2. Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport

    JAN 16

    Emotional Branding, UGC and AI, and Prioritizing Product Marketing with Tom Klein of Matterport

    Tom Klein, CMO of Matterport, believes that investing in product marketing is critical in driving innovation. Plus, he shares the importance of building emotional connections in your marketing, drawing on lessons from his time at notable companies like Chanel and Mailchimp to explain how brands can resonate on a deeper level while delivering clear functional value. Discover practical applications of AI and user-generated content, along with insights on the power of testing, learning, and bringing passion to every campaign.

    37 min
  3. Navigating Search, Leveraging AI, and Balancing Human Connection with Greg Brooks of SearchTides

    12/19/2024

    Navigating Search, Leveraging AI, and Balancing Human Connection with Greg Brooks of SearchTides

    Greg Brooks, CMO of SearchTides, joins host Scott Todaro to explore how AI is transforming search strategies, why human connection remains critical in the digital age, and what the future holds for CMOs navigating these changes. From his unique background as a professional poker player to leading eight-figure marketing budgets, Greg shares insights on how he reads audiences, leverages data, and adapts to emerging technologies such as AI. This can’t-miss episode is packed with advice for marketing leaders looking to balance technology, creativity, and customer understanding.

    33 min
  4. AI, Building High-Performing Teams, and Simple, Effective Marketing with Zosya Popik of ProPharma

    11/21/2024

    AI, Building High-Performing Teams, and Simple, Effective Marketing with Zosya Popik of ProPharma

    On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year marketing veteran Zosya Popick, CMO of ProPharma. Zosya shares insights into how AI can enhance efficiency within marketing teams—focusing on how it helps streamline tasks like copywriting, creative brainstorming, and data analysis. She also dives into the role of branding, emphasizing the importance of aligning mission and vision with design to create a cohesive brand identity. Don’t miss Zosya’s valuable tips on building high-performing marketing teams, the importance of simplicity, authenticity, and human connection in a world saturated with content, and her perspective on AI and the future of marketing.

    31 min
  5. Strategic Hiring, Measurement, and Cross-Functional Success with Jason Lyman of Customer.io

    11/07/2024

    Strategic Hiring, Measurement, and Cross-Functional Success with Jason Lyman of Customer.io

    On this episode of The Next CMO Podcast, Scott sits down with Jason Lyman, a three-time head of marketing with experience leading large marketing teams at companies like Customer.io, Ethos, BetterCloud, and Dropbox. Together, they dive into the complexities of scaling marketing teams, navigating the talent gap, and overcoming challenges CMOs face during high-growth phases. Jason shares his approach to prioritizing hires, fostering cross-functional collaboration, and maintaining messaging consistency. Tune in for actionable insights on balancing strategic alignment with operational efficiency and the importance of driving value for the business in a holistic, data-driven way.

    36 min
  6. Leadership, Rebranding, and Building Dynamic Teams with Rowan Tonkin of Planful

    10/16/2024

    Leadership, Rebranding, and Building Dynamic Teams with Rowan Tonkin of Planful

    On this episode of The Next CMO podcast, host Scott Todaro sits down with Rowan Tonkin, CMO of Planful. Rowan shares his unconventional journey to marketing leadership, starting with a degree in Internet Science and Technology in Australia, and his early experience in customer-facing roles that laid the foundation for his career. Rowan dives into critical topics for today's marketing leaders, including the importance of understanding the customer, effective positioning and messaging, as well as the role of cross-functional experience in shaping successful CMOs. Rowan also provides an inside look into the rebranding of Host Analytics to Planful and how he led his team through a period of intense change, ultimately winning Marketing Team of the Year. Tune in to hear Rowan’s approach to building strong, collaborative teams, the importance of being a "ballast" in times of change, and how marketing leaders can balance strategic vision with execution.

    41 min
  7. Adaptability, Brand Repositioning, and Business-Driven Marketing with Peter Mahoney of GoTo

    09/19/2024

    Adaptability, Brand Repositioning, and Business-Driven Marketing with Peter Mahoney of GoTo

    On this special episode of The Next CMO Podcast, we’re pleased to introduce our new host, Scott Todaro. Scott puts former host and Chief Commercial Officer (formerly CMO) of GoTo, Peter Mahoney, in the hot seat as Peter reflects on his extensive career, starting from his unexpected entry into sales at IBM, moving through various executive marketing roles at companies like Nuance and ATG, and eventually founding Plannuh. Peter highlights his experiences with company repositioning, handling multiple acquisitions, and the importance of understanding the business impact of marketing decisions. As Peter transitions back to a leadership role at GoTo, he emphasizes the need for CMOs to align their strategies with broader business goals.

    34 min
  8. Integrating Service Experience in the Sales Cycle with Kevin Ford of Myriad360

    01/24/2024

    Integrating Service Experience in the Sales Cycle with Kevin Ford of Myriad360

    In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.

    35 min
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5
out of 5
17 Ratings

About

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

Information

  • Creator
    Planful
  • Years Active
    2019 - 2025
  • Episodes
    124
  • Rating
    Clean
  • Copyright
    © Planful
  • Show Website
    The Next CMO

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