The Norris Group Real Estate Radio Show and Podcast

The Norris Group, Bruce Norris & Aaron Norris
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The Norris Group Real Estate Radio Show is hosted by author, California real estate trainer, investor, and hard money lender, Bruce Norris. Our show focuses on California real estate trends and the current market correction, how to survive, and how to profit as an investor, builder, Realtor, and mortgage professional. We're equipping California real estate professionals for tomorrow's challenges. Bruce Norris interviews the real estate leaders, both local and national, that change and influence the real estate and investing industries.

  1. Real Estate Through Data with Sean O'Toole | Part 1 #945

    4D AGO

    Real Estate Through Data with Sean O'Toole | Part 1 #945

    In this episode, Bruce Norris sits down with Sean O’Toole, CEO & Founder of PropertyRadar, to discuss his journey from data and technology into real estate. Sean shares lessons learned from market cycles, his perspective on AI’s growing role in the industry, and what investors should consider as the market faces potential long-term shifts.  Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals. Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst. Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis. In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses. Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly. In this episode: Bruce Norris welcomes Sean O’Toole, CEO & Founder of PropertyRadar.Sean shares his early career path and how his background in data led him into real estate.Lessons learned from navigating challenges as both an investor and entrepreneur.Sean’s outlook on the housing market and the possibility of a long-term correction.How AI and technology are reshaping real estate decision-making.Leadership insights and the importance of strategic planning in uncertain markets. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    33 min
  2. Bruce Norris Market Timing Journey | Part 2 #944

    NOV 21

    Bruce Norris Market Timing Journey | Part 2 #944

    From local market signals that reveal broader trends to the rising influence of AI on jobs and housing demand, Bruce outlines the forces shaping the future. He also breaks down key economic indicators — including national debt and renewed student loan burdens — that could impact the market in the coming years. Packed with forward-looking insights, this conversation helps investors prepare, adapt, and make smarter decisions in a rapidly changing landscape. In this episode: Why today’s market feels “uncharted” — and what signals matter most.Understanding local market dynamics: How local market patterns can reveal national trends.AI & the Housing Market :The growing influence of AI on jobs, demand, and the future of real estate.Key economic pressures: national debt, student loans, and shifting affordability.Practical insights to help investors stay prepared for what’s ahead. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    27 min
  3. Bruce Norris Market Timing Journey | Part 1 #943

    NOV 14

    Bruce Norris Market Timing Journey | Part 1 #943

    In this episode, Bruce Norris takes listeners through his personal journey into real estate and the path that led him to master market timing. From digging into early research and writing his first market timing report to navigating the 2008 crash and identifying the recovery in 2012, Bruce shares the key insights that shaped his investment strategy. He breaks down why understanding market cycles matters, how timing influences risk and opportunity, and what trends may shape the future of real estate.  In this episode: Bruce shares how he first got into real estate and discovered the importance of timing.His early research into market cycles and why timing shapes smart investing.What inspired Bruce to write his first market timing report.Key lessons from the 2008 financial crisis.The role of market timing in managing risk and finding opportunities.Bruce’s outlook on future market trends. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    26 min
  4. I Survived Real Estate Part 8: Final Panel (continuation) #942

    NOV 7

    I Survived Real Estate Part 8: Final Panel (continuation) #942

    I SURVIVED REAL ESTATE 2025 The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need  This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions. Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward.  In this episode: Bruce Norris and Tony Alvarez share their insights on market timing and how investors can make smarter moves in changing conditions.Expert predictions on where the real estate market is heading through 2025 and into 2026.Final reflections from our panel on lessons learned, future outlooks, and the mindset needed to thrive in any market. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    21 min
  5. I Survived Real Estate Part 7: Final Panel #941

    OCT 31

    I Survived Real Estate Part 7: Final Panel #941

    I SURVIVED REAL ESTATE 2025 The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need  This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions. Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward.  In this episode: Our Final Panel discuss how regional market differences are shaping today’s real estate landscape.A closer look at inflation concerns and the biggest risks investors may be overlooking.Practical strategies for navigating high interest rates and adapting to shifting market conditions.Insights on uncovering overlooked opportunities and tailoring strategies to specific markets. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    22 min
  6. I Survived Real Estate Part 6: Legends Investor Panel (continuation) #940

    OCT 24

    I Survived Real Estate Part 6: Legends Investor Panel (continuation) #940

    I SURVIVED REAL ESTATE 2025 The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need  This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions. Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward.  In this episode: Pete Fortunato shares practical guidance for new investors entering the business.Tony Alvarez reflects on how intention and mindset shape long-term success.Bruce Norris opens up about personal challenges and what it took to push through.Bruce and Tony discuss why mistakes are powerful teachers in real estate. Pete Fortunato explores how smart investors balance risk with opportunity.Tony Alvarez talks about facing fear and moving forward with confidence.Bruce Norris highlights how helping others creates lasting impact and success. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    28 min
  7. I Survived Real Estate Part 5: Legends Investor Panel #939

    OCT 17

    I Survived Real Estate Part 5: Legends Investor Panel #939

    I SURVIVED REAL ESTATE 2025 The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need  This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions. Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward.  In this episode: Bruce Norris, Tony Alvarez, and Peter Fortunato bring decades of experience and distinct investment philosophies.Why low rates don’t always translate to market growth?Market Outlook: Cautious optimism from Bruce Norris backed by historical trends suggesting a potential flat cycle.Creative Financing with Peter Fortunato: How long-term relationships and deal structure create lasting opportunity.Market Confidence with Tony Alvarez: The importance of hyper-local focus and truly understanding value.Relationship Capital: How business deals can become foundations for lifelong partnerships.Advice for New Investors: Mindset, strategy, and connection over quick wins. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    23 min
  8. I Survived Real Estate 2025 Part 4: Economic Panel (continuation) #938

    OCT 10

    I Survived Real Estate 2025 Part 4: Economic Panel (continuation) #938

    I SURVIVED REAL ESTATE 2025 The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential Library The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need  This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions. Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward.  In this episode: Assessing lending risks in today’s economyShifts in lending standards and credit conditionsThe impact of California’s policies on real estate investorsExploring future opportunities for real estate investing The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab. Video Link Radio Show

    21 min
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About

The Norris Group Real Estate Radio Show is hosted by author, California real estate trainer, investor, and hard money lender, Bruce Norris. Our show focuses on California real estate trends and the current market correction, how to survive, and how to profit as an investor, builder, Realtor, and mortgage professional. We're equipping California real estate professionals for tomorrow's challenges. Bruce Norris interviews the real estate leaders, both local and national, that change and influence the real estate and investing industries.

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