The Owlgorithm

Cultura Talks
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity. Here, we decode the strategies behind today’s most talked-about moves in culture and business: 🚀 Marketing Trends – breaking down the latest campaigns and social media plays shaping industries. 🎨 Branding Strategy – how top brands build identity, loyalty, and cultural impact. 💡 Creative Campaigns – standout ads, launches, and experiments that push boundaries. 🎙️ Behind the Scenes – Cultura’s own projects, insights, and lessons from the creative process. 📊 Business + Culture – where storytelling meets strategy, and creativity drives growth. Whether you’re a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve. 👉 Join us as we unpack the Owlgorithm behind the campaigns shaping today’s culture and tomorrow’s brands. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. Olympic Ads, Sports Rebrands and CPG Trends

    4D AGO

    Olympic Ads, Sports Rebrands and CPG Trends

    This week on The Owlgorithm, we break down the brand plays that feel bigger than the moment. We are talking Olympic ads and how brands are approaching the biggest global stage in sports. Who showed up with strategy and who just showed up. We dig into the latest sports rebrand and what it tells us about where team identity and culture are headed. What works. What feels forced. What actually builds loyalty. We unpack the current CPG trends shaping shelf space, attention, and consumer behavior. What is signal and what is noise. And we take you inside our recent agency work. What we are building, how we are thinking, and where we see opportunity right now. Hosted on Acast. See acast.com/privacy for more information.

    1h 21m
  2. Anti-Resolution Marketing, Super Bowl Spoilers & Third Spaces

    FEB 6

    Anti-Resolution Marketing, Super Bowl Spoilers & Third Spaces

    The Owlgorithm is live and we are breaking down how brands are rewriting the rules at the start of the year. In this episode, Cultura Creative partners David Verjano and JC Perez unpack three shifts shaping brand and culture right now. Anti-resolution marketing and why brands are rejecting traditional New Year messaging in favor of more human, realistic positioning. Super Bowl ad spoilers and what early reveals, leaks, and social-first rollouts say about how the biggest advertising moment of the year has changed. Third and fourth spaces and how brands are moving beyond digital feeds to create real-world and hybrid community experiences. We will also open the floor for live questions and discussion around branding, culture, and creative strategy. Tune in live on the Cultura Talks YouTube channel where brand, culture, and creativity intersect. Hosted on Acast. See acast.com/privacy for more information.

    1h 11m
  3. Health Is the New Gold Rush

    JAN 16

    Health Is the New Gold Rush

    Health isn’t just a wellness conversation anymore. It’s one of the most aggressive business and branding frontiers heading into 2026. In this episode of The Owlgorithm, Cultura Creative partners David Verjano and JC Perez break down: 🧠 Health Trends from a Business Lens — supplements, longevity, mental health, biohacking, and where brands are winning (or missing). 📈 The Marketing of Wellness — how health brands are positioning trust, science, community, and lifestyle. 💊 What’s Becoming a Commodity vs a Brand — where differentiation actually lives now. 🔮 2026 Predictions — what we expect to see next in health, fitness, food, tech, and consumer behavior. 💬 Open Floor Q&A — live questions and discussion. Hosted on Acast. See acast.com/privacy for more information.

    1h 24m
  4. The Best & Worst of 2025 & What’s Next in 2026

    12/19/2025

    The Best & Worst of 2025 & What’s Next in 2026

    The Owlgorithm is live! We're breaking down the moments that defined 2025 and what they signal for the year ahead. In today’s episode, Cultura Creative partners David Verjano and JC Perez unpack: 🎯 Marty Supreme’s Marketing Playbook — how hype, positioning, and cultural storytelling drove attention 📰 CNBC’s Rebrand — what changed, why now, and what it says about legacy media adapting 🔥 The Best & Worst Brand Moves of 2025 — standout wins, costly misses, and the patterns behind them 🔮 A Look Ahead to 2026 — emerging trends in branding, content, tech, and creativity worth watching Plus, we open the floor for live Q&A and real-time discussion. Hosted on Acast. See acast.com/privacy for more information.

    1h 46m
  5. Shopify Wins Black Friday, Spotify Wrapped & Will OpenAI Run Ads?

    12/08/2025

    Shopify Wins Black Friday, Spotify Wrapped & Will OpenAI Run Ads?

    The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking. Here’s what we’re diving into: 🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026. 🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytelling. 🤖 OpenAI testing ads? — what this means for creators, brands, and the future of AI-powered discovery. 🎧 Spotify Wrapped 2025 — the design, the data, the cultural chokehold, and how brands capitalize on Wrapped week. 💬 Open Floor Q&A — your questions, our takes. Hosted on Acast. See acast.com/privacy for more information.

    1h 12m
  6. PepsiCo’s Rebrand, Sports Mega Deals & The Campaign Breaking All the Rules

    11/21/2025

    PepsiCo’s Rebrand, Sports Mega Deals & The Campaign Breaking All the Rules

    This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November: 💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul. 🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels now. Plus, more culture-forward creative stories worth your attention: 🎨 Mamdani’s Campaign Identity — the political brand refresh that shattered traditional campaign design norms. 🤖 AI Ads & Creative Risks — from Coca-Cola’s glitchy AI holiday spot to the rise of machine-assisted storytelling. 💬 Open Floor Q&A — your questions, our takes. Hosted on Acast. See acast.com/privacy for more information.

    1h 20m

  7. 10/31/2025

    The Death of Search, Gushers Horror, and Scary-Good Branding

    In this week’s episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez unpack how the world of branding, creativity, and marketing is evolving faster than ever. 🦉We’re diving into: 🪦The Death of Search → how AI is killing SEO and birthing a new era of discovery-driven content. 🏀Sports Branding & Merch → the creative strategies turning teams into lifestyle brands. 👻Gushers Horror Film → a perfect case study in nostalgia marketing done weird and right. 🧟‍♀️Blumhouse’s Scary-Good Formula → lessons from the masters of low-budget, high-return storytelling. Plus, we close with Q&A and live feedback on projects you suggest. Hosted on Acast. See acast.com/privacy for more information.

    1h 20m

  8. 10/17/2025

    Brand Chaos, Design Wins & the Power of the Hook

    In this week’s episode of The Owlgorithm, David Verjano & JC Perez break down the brand moves and creative lessons shaping the industry right now: ▪️Crisis Control in the Age of Influencers – how brands manage backlash when the faces of their campaigns go off-script. ▪️Sports Social Design Done Right – the teams and designers setting the bar for creative storytelling in sports. ▪️Domino’s Sonic & Packaging Refresh – what a pizza box and jingle can teach us about brand sensory strategy. ▪️Hooks Aren’t Just for Social – how strong ideas and storytelling structures keep audiences locked in across every medium. ▪️Plus, an open Q&A with the Cultura Creative team on branding, content, and campaign trends. Tune in for sharp, culture-driven insights made for marketers, designers, and creative thinkers. -------------------------------------------------------------------------------------------- Hosted on Acast. See acast.com/privacy for more information.

    1h 8m
  9. Soda, Sneakers, Pizza & AI: Brand Moves Shaping 2025

    10/03/2025

    Soda, Sneakers, Pizza & AI: Brand Moves Shaping 2025

    Celebrity sodas. AI subway stunts. Retro sneaker collabs. A pizza giant remixing its iconic logo. This week on The Owlgorithm 🦉 Live, Cultura Creative’s David Verjano & JC Perez unpack the brand strategies behind: ▪️Stiller’s Soda → nostalgia + humor as a launch formula. ▪️Claude, OpenAI & Friend → three AI campaigns, three different brand personalities. ▪️Reebok x Kodak & PlayStation → the sneaker brand’s nostalgia-fueled comeback attempt. ▪️Pizza Hut’s new logo → why evolution, not revolution, is sometimes the smartest design move. Tune in for sharp insights on where business, creativity, and culture intersect. Hosted on Acast. See acast.com/privacy for more information.

    1h 12m

  10. 09/19/2025

    Protein Craze, Micro-Community Era & The Tech Lessons We Keep Ignoring

    The feeds are buzzing—and we’re unpacking what’s catching our eye. On this episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez dive into the latest in branding, creativity, and culture. We’ll explore the Everything Protein trend taking over CPG, why the Micro-Community Era matters more than follower counts, and how Graza’s creative campaign proves packaging can be a marketing weapon. We’ll also break down the viral 1993 Burger King credit card clip and other technological misconceptions that teach us about tech and AI adoption today. Want to chime in? Have a topic you want us to discuss? Drop a comment during the stream. Hosted on Acast. See acast.com/privacy for more information.

    1h 8m

  11. 09/05/2025

    Cracker Barrel Backlash, Dude Wipes “Tush Push”, Sydney Sweeney & AI Use Cases

    Welcome to Episode 1 of The Owlgorithm 🦉—Cultura Creative Co.’s new live show and podcast where we break down the biggest moves in branding, marketing, and creativity. In this first episode, we unpack: 1. Cracker Barrel Aftermath & Brand Response – How the legacy chain handled its latest PR storm. 2. Dude Wipes x Philadelphia Eagles “Tush Push” – A bold sports marketing play that’s stirring conversation. 3. Cheetos x Wednesday Addams – When snack food meets pop culture collab. 4. Sydney Sweeney Endorsements – The actress’s growing portfolio of brand deals and what it signals. 5. Creative AI Use Cases – Where artificial intelligence is reshaping campaigns and workflows. 6. Our Brand Identity Process – Cultura’s own playbook for building brands with purpose. 7. Session Coffee Roasters Brand Identity – Behind the scenes of a fresh identity we crafted. 8. Q&A Session – Audience questions, hot takes, and insights. 👉 Whether you’re a marketer, brand strategist, creative, or entrepreneur, this episode delivers insights you can apply to your own playbook. Hosted on Acast. See acast.com/privacy for more information.

    1h 24m
  • 11 Episodes

About

Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity. Here, we decode the strategies behind today’s most talked-about moves in culture and business: 🚀 Marketing Trends – breaking down the latest campaigns and social media plays shaping industries. 🎨 Branding Strategy – how top brands build identity, loyalty, and cultural impact. 💡 Creative Campaigns – standout ads, launches, and experiments that push boundaries. 🎙️ Behind the Scenes – Cultura’s own projects, insights, and lessons from the creative process. 📊 Business + Culture – where storytelling meets strategy, and creativity drives growth. Whether you’re a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve. 👉 Join us as we unpack the Owlgorithm behind the campaigns shaping today’s culture and tomorrow’s brands. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Channel
    Cultura Talks
  • Creator
    Cultura Talks
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Cultura Media House
  • Show Website
    The Owlgorithm

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