7 episodes

The latest news, tools, and tactics for everything PR related.

The Pitch Room Heavybit

    • Business

The latest news, tools, and tactics for everything PR related.

    Ep. #7, Hired: Year One Roadmap For Marketers

    Ep. #7, Hired: Year One Roadmap For Marketers

    In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup.

    • 23 min
    Ep. #6, Aligning Sales and Marketing Departments

    Ep. #6, Aligning Sales and Marketing Departments

    Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance.

    • 27 min
    Ep. #5, Marketing Tips for Early Stage Startups

    Ep. #5, Marketing Tips for Early Stage Startups

    In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how to build a marketing strategy into your next fundraising deck, and different tooling options for your marketing automation stack.

    • 33 min
    Ep. #4, Creating a Multi-Channel Marketing Strategy

    Ep. #4, Creating a Multi-Channel Marketing Strategy

    In this episode of The Pitch Room, I had the opportunity to sit down with LaunchDarkly’s Andrea Echstenkamper to discuss multichannel marketing and platforms for thought leadership.

    • 15 min
    Ep. #3, Tactics for Customer-Focused Marketing

    Ep. #3, Tactics for Customer-Focused Marketing

    In this episode of the Pitch Room, I had a great time chatting with Runscope’s Ashley Waxman about customer marketing. We discuss customer engagement strategies, tips for marketing to developers and steps to launch your own customer marketing program.

    • 22 min
    Ep. #2, Developing Your Influencer Marketing Strategy

    Ep. #2, Developing Your Influencer Marketing Strategy

    I had the pleasure of speaking with Cameron Peron following his Heavybit Speaker Series presentation on Creating Killer Trend Stories.

    • 36 min

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