The Premium Mindset

Cameron Bawden and Evan Ritchey
  • 5.0 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.

  1. 6D AGO

    From $10M to $20M: The RISK and REWARD of Reinvesting

    What does it really take to scale a business from $10 million to $20 million in revenue? In this episode of The Premium Mindset, business owners Evan Ritchey and Cameron Bawden break down the real decisions, risks, and capital commitments required to unlock the next stage of growth.Despite already succeeding with traditional marketing channels, they explain why they are investing heavily into a door-to-door sales strategy, how higher customer acquisition costs can still drive profitability, and why the most successful entrepreneurs are willing to get uncomfortable before the results show up. This episode dives deep into founder mindset, scaling strategy, cash deployment, and how the 1% think about growth differently than the average business owner. If you’re a CEO, founder, or entrepreneur looking to scale your company without relying on a single marketing channel, this conversation will reshape how you think about risk, execution, and long-term expansion.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=ZURZyd3gSfEFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    39 min

  2. JAN 29

    We Critiqued Our Own Sales Calls Live (Live Call Breakdown)

    In this episode of The Premium Podcast, Evan Ritchey and Cameron Bawden do something most business owners avoid - they listen to real, unfiltered sales calls from their own company and break them down live.We analyze what worked, what didn’t, and how small communication mistakes can cost you thousands in lost revenue. From building value before price, to handling objections, to why itemized pricing kills deals — this episode is a masterclass in sales leadership.If you have a business owner, sales team leader, take inbound calls, or want to scale without losing quality, this is a must-watch.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=JDZXI3Z_WLAFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    37 min

  3. JAN 22

    How Social Media Took Our Service Business From $10K to $80K/Month

    If you’re a business owner or founder and you’re not taking social media seriously, this episode may be your wake-up call.In this episode of Premium Mindset, Evan Richie and Cameron Bawden break down why home service business owners who ignore organic social media, personal branding, and consistency are setting themselves up to be irrelevant in the next few years.They share real stories from scaling Coconut Cleaning from $10K/month to $60–$80K/month in under 90 days, how influencer marketing actually works for local service businesses, and why authenticity always beats polished, fake content.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=XUd54LIhIL4For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    21 min

  4. JAN 15

    How to Hold Employees Accountable Without Hurting Company Culture

    What happens when leaders stop enforcing standards in their business?In this episode of Premium Mindset, business owners Cameron Bawden and Evan Ritchey share real-world stories about how small lapses in standards quietly destroy culture, customer experience, and long-term growth.If you’re a business owner struggling with accountability, employee performance, or maintaining a premium brand, this episode will help you set non-negotiable standards and actually enforce them.The importance of written SOPs, policies, and auditsHow small behaviors signal big leadership problemsHow customers notice what owners ignoreHow enforcing standards leads to better retention, referrals, and revenueIf you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=z3-N-8a9i54For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    26 min

  5. JAN 8

    From $2.4M to $4.2M: The Sales System That Scaled Our Business

    In this episode, Evan and Cameron reveal the "50,000-Hour Framework" the exact 5-step sales system they used to scale Coconut Cleaning by $1.5M in a single year without raising prices. If you feel like your employees can't close as well as you can, or if you're struggling with growth these five principles will transform your sales culture. We dive deep into why human-to-human connection is the one thing AI can’t replace and how to use it to build "obligation-based" loyalty to build a foundation of reoccurring customers. Learn how Evan and Cameron grew their business, developed new sales strategies, and found ways to incentivize their sales team. If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://youtu.be/AC4bSgLLv9Y?si=0yuaofTEgvJPdsBn For more tools, templates & business frameworks, Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey

    40 min

  6. JAN 2

    How to DOUBLE Your Business Revenue in 12 Months Part 2

    Whether you are a business owner or a CEO focused on improving team performance, this is a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick Elmer from Sun Bro’s to reverse engineer his growth from $350K to $600K in annual revenue. Many entrepreneurs plateau below $1 million in revenue because they lack a structured process for evaluating their data and operations. To scale beyond $1 million, leaders must identify opportunities to maximize operational efficiency and overall company value. In this episode of Premium Mindset, we break down the exact mathematics of scaling covering everything from lead acquisition costs to conversion efficiency. If your goal is to accelerate growth in 2026, this episode provides a clear and actionable blueprint. In this episode, you’ll learn: The "Reverse Engineering" formula for hitting any revenue goal. How and why staying "on the truck" is killing your growth. How to transition from owner-operator to a true CEO. The 3 KPIs every entrepreneur must track: Contact Rate, Close Rate, and Service Percentage. If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRA For more tools, templates & business frameworks, Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey #FounderLife #FounderMindset #GrowthMindset #ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRules #BusinessScaling #ProcessDriven #SPITracking #Systems

    19 min

  7. 12/26/2025

    How to DOUBLE Your Business Revenue in 12 Months Ep 1

    Whether your a business owner, or a CEO finding ways to improve your team, this a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick from Sun Bro's to reverse engineer his path from $350k to $600k in annual revenue. Most entrepreneurs plateau under $1 Million in revenue because they haven't found the process to evaluate their data and operations. If you want to scale to $1 Million+, you have to find places to maximize your companies value. In this episode of Premium Mindset, break down the exact math of scaling, from lead cost to conversion efficiency. If you want to double your growth in 2026, this breakdown is your blueprint. In this episode, you’ll learn: The "Reverse Engineering" formula for hitting any revenue goal.How and why staying "on the truck" is killing your growth.How to transition from owner-operator to a true CEO.The 3 KPIs every entrepreneur must track: Contact Rate, Close Rate, and Service Percentage. If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRA For more tools, templates & business frameworks, Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey #ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRules

    21 min

  8. 12/18/2025

    How to BUILD a Team of Leaders

    Grow your business, and optimize your team. In this episode of Premium Mindset, we break down the critical distinction between hiring a "helper" who just follows orders and a "leader" who takes ownership of results. Learn valuable insights and other must-know processes that every business owner, CEO, manager, should know. Most entrepreneurs plateau at $1M, $3M, or $5M because they haven't found the process to elevating their employees. If you want to scale to $10M+, you have to replace yourself with leaders who add value into your business. Inside this episode, we discuss: Defining the Leader: Why the best leaders are often the best followers first.The "Kathleen" Test: A simple question to determine if someone belongs in your organization.Overcoming Founder Insecurity: Why your ego is the biggest constraint to your company’s growth.Creating Ownership: How to move someone from a paycheck-driven employee to a mission-driven leader.The 90/10 Rule: How to empower your team to solve problems before they ever hit your desk.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRA For more tools, templates & business frameworks, Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey #ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRules https://www.youtube.com/watch?v=EbcCzWAiLo0&pp=0gcJCR0AztywvtLA

    38 min
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About

Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.

Information

  • Creator
    Cameron Bawden and Evan Ritchey
  • Years Active
    2023 - 2026
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © Cameron Bawden and Evan Ritchey
  • Show Website
    The Premium Mindset

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